Sales & Conversion Trainer (UAE & KSA)

Company Description

SellAnyCar is on a journey to build the future of all things automotive. We dream big, we aim big and we drive towards our goals. This mantra is why we are market leaders, why we are scaling and why we are competing for the best talent in Dubai and the world.

Job Description

Role summary

This role exists to improve revenue outcomes by raising frontline conversion performance. You will work on the ground with customer-facing teams to standardize best practices, coach performance, improve scripts, and build consistent training routines that increase cars bought, cars sold, and revenue per interaction.

Core mission

• Increase conversion rates across branches and channels

• Improve closing capability across all customer-facing teams

• Reduce revenue leakage through better scripts, behaviors, and standards

• Build a repeatable training engine across UAE and KSA

Key responsibilities

1) On-ground coaching & performance improvement

• Spend time in branches, call centers, inspection hubs and operations.

• Listen to live calls, observe customer interactions, and identify performance gaps.

• Run 1:1 coaching and practical deal-based training to lift performance quickly.

• Support underperformers with structured improvement plans and coaching follow-up.

2) Sales scripts, playbooks & standardization

• Document best-performing conversations and behaviors from real interactions.

• Build standardized scripts for buying cars, selling cars, and upselling services.

• Create objection-handling libraries and simple “what good looks like” benchmarks.

• Ensure consistent usage across teams and refresh scripts based on results.

3) Training programs & onboarding

• Design and deliver structured training for customer-facing staff.

• Create onboarding programs focused on conversion and closing fundamentals.

• Run weekly workshops, daily micro-training, and role-play routines.

• Partner with team leads to ensure training turns into day-to-day behavior change.

4) Conversion reporting (with BI support)

• Define the scorecard for conversion by branch/channel/team.

• Work with BI to build and maintain a simple conversion dashboard.

• Track results weekly, highlight root causes, and recommend actions.

• Measure training impact and share progress updates with leadership.

5) Hiring support & capability calibration

• Support HR and line managers with practical assessments for sales hires.

• Define capability benchmarks for closers and frontline roles.

• Identify high-potential internal talent and support development plans.

6) AI enablement (supporting, not owning)

• Convert high-performing scripts into structured prompts/workflows for AI agents.

• Share insights with Product/Tech on what should be automated or tested.

• Help review AI agent scripts by benchmarking against proven human interactions.

KPIs

• Conversion rate by branch/channel/team

• Closing rate per employee (improvement over baseline)

• Cars bought from consumers (conversion uplift)

• Cars sold to dealers/buyers (closing uplift)

• Revenue per customer interaction / upsell attach rate

• QA/call score improvement (script adherence + objection handling)

• New hire ramp time (time to reach target performance)

• Coaching coverage (e.g., % frontline coached monthly)

Qualifications

• 6–10+ years in high-volume sales and/or sales training, ideally field-based.

• Proven track record improving conversion through coaching, scripts and routines.

• Comfortable in operational environments (branches, call centers, inspections).

• Strong call analysis skills and practical sales psychology.

• Data-driven: can work with KPIs and translate insights into actions.

• Direct, performance-focused, and able to influence without formal authority.

• Experience in automotive, marketplaces, call centers, or consumer sales is a plus.

• Comfortable working across UAE and KSA cultures and locations.

Additional Information

At SellAnyCar.com, this is not just a training role, it’s a direct revenue-impact position at the heart of our operations.

You’ll work closely with leadership to elevate frontline performance across UAE and KSA, improving conversion, closing capability, and revenue outcomes. Your impact will be visible, measurable, and felt across branches, call centers, and operational hubs.

If you’re driven by performance, love being on the ground, and want to build a scalable conversion engine that delivers real commercial results, this role gives you ownership, influence, and regional impact.