Senior Digital Marketing In-Product Campaign Manager - Gaming Industry

Who is Blueprint?
Blueprint is a technology company that focuses on digital transformation. We specialize in cloud and infrastructure, data platform and engineering, data science and analytics, organizational modernization and customer experience optimization. We have a nationwide presence with offices across multiple regions and we serve customers in multiple industry verticals.

Why Blueprint?
We are innovators. Motivators. Thought provokers. Our collective backgrounds bring diverse perspectives that enable us to consistently think differently. We want you to bring your biggest and best ideas to help positively impact our culture, clients and the community around us. We believe in the importance of a healthy and happy team, which is why our benefits include full medical, dental and vision coverage, as well as paid time off, 401k, paid volunteer hours and tuition reimbursement.

In This Role

In this role, you will manage high‑visibility digital marketing campaigns for a major global gaming organization. You will collaborate with cross‑functional partners to deliver end‑to‑end in‑product marketing campaigns across console, mobile, PC, and cloud experiences. This includes shaping campaign briefs, developing messaging, coordinating creative production, and guiding execution teams to ensure seamless campaign delivery. You will also support subscription‑based gaming initiatives by driving acquisition and retention goals through impactful digital campaign plans. This position is ideal for someone passionate about gaming, highly detail‑oriented, and experienced in managing complex digital marketing workflows.

Key Responsibilities

Campaign Leadership

• Lead development and execution of digital marketing campaigns across multiple in‑product surfaces, delivering ~20+ campaigns per month.
• Build campaign plans in partnership with product marketing, ensuring alignment with business goals including game sales, subscription sign‑ups, engagement, and retention.
• Manage campaign brief creation, translating stakeholder goals into actionable requirements for programming and production teams.

Strategy, Messaging & Creative Development

• Recommend messaging approaches, audience targeting, imagery selection, and frequency caps.
• Propose and interpret A/B tests or other experiments to optimize campaign performance and improve customer experience.
• Collaborate with design teams to develop campaign decks and route these to production teams via tools such as Azure DevOps.

Cross‑Functional Collaboration

• Partner with marketing, engineering, business planning, design, analytics, and programming teams to ensure unified execution.
• Provide guidance to cross‑functional teams responsible for customer experience, operations, experimentation, and campaign delivery.
• Support partner management, including coordination with major external partners.

Performance Optimization & Reporting

• Analyze campaign performance regularly and recommend improvements.
• Develop and maintain a consistent playbook for communicating campaign plans, experimentation results, and performance insights to stakeholders.
• Contribute to digital go‑to‑market plans through creative showcases and performance reporting.

Team Support

• Assist with onboarding new team consultants and help establish best practices.
• Support internal processes and workflow improvements within the broader digital marketing organization.

Minimum Qualifications

• 7–10+ years of overall professional experience.
• Minimum 5 years developing marketing campaigns, ideally within gaming or entertainment.
• Minimum 5 years of copywriting/messaging and project management experience supporting marketing efforts.
• Minimum 5 years working directly with programming, developer, or content‑management teams.
• Bachelor’s degree required (marketing or related field preferred).
• Exceptional attention to detail — resumes containing typos or spelling errors are disqualifying due to the precision required in this role.

Preferred Qualifications

• 7+ years of experience in advertising, media planning, product marketing, paid media, digital merchandising, business strategy, or related fields.
• Strong understanding of digital campaign development and iterative optimization.
• Excellent project and time management skills.
• Ability to collaborate with diverse cross‑functional teams and communicate effectively throughout the campaign lifecycle.
• Analytical mindset with experience using performance insights to refine campaigns.
• Familiarity with gaming industry trends, game launch go‑to‑market practices, and subscription‑based content services.
• Experience with web production, digital merchandising, content management, or roles such as advertising manager, media manager, or content manager.
• Passion for gaming and familiarity with gaming communities, genres, and products — strongly preferred for success in this role.

Salary Range  At Blueprint, we strive to offer competitive pay that reflects the value of our team members. Compensation for this role is influenced by a variety of factors, including skills, education, responsibilities, experience, and geographic market.   For candidates based in Washington State, the anticipated salary range is $48 to $52 USD/hour. Please note that we typically do not hire new employees at the top of the posted range. Actual starting pay will be determined based on experience, skills, and internal equity. The final salary and job title may vary depending on the selected candidate’s qualifications and could fall outside the stated range.   Equal Opportunity Employer  Blueprint Technologies, LLC is an equal employment opportunity employer. Qualified applicants are considered without regard to race, color, age, disability, sex, gender identity or expression, orientation, veteran/military status, religion, national origin, ancestry, marital, or familial status, genetic information, citizenship, or any other status protected by law.    If you need assistance or a reasonable accommodation to complete the application process, please reach out to: recruiting@bpcs.com    Blueprint believe in the importance of a healthy and happy team, which is why our comprehensive benefits package includes: 

• Medical, dental, and vision coverage 
• Flexible Spending Account 
• 401k program 
• Competitive PTO offerings 
• Parental Leave 
• Opportunities for professional growth and development 

Location: Hybrid in Redmond, WA