Public Relations Coordinator

Company Description

Lumina Agency Inc is a forward-thinking communications and brand development firm dedicated to helping organizations build meaningful and lasting public presence. We partner with clients across diverse industries to design strategic communication initiatives that elevate reputation, strengthen stakeholder relationships, and drive measurable growth.

Job Description

We are seeking a highly organized and detail-oriented Public Relations Coordinator to join our growing team in Lawrence, MA. This role supports the development and execution of strategic communication initiatives, ensuring consistent brand messaging and strong external relationships.

The ideal candidate is proactive, analytical, and capable of managing multiple projects in a dynamic environment while maintaining exceptional professionalism.

Responsibilities

• Assist in developing and implementing strategic public relations campaigns

• Coordinate press materials, media outreach, and communication timelines

• Draft and edit press releases, media pitches, and corporate communications

• Maintain and update media contact lists and communication databases

• Monitor campaign performance and prepare performance reports

• Support event coordination and public-facing initiatives

• Collaborate with internal teams to ensure brand consistency and message alignment

• Conduct research to identify new communication opportunities

Qualifications

• Strong written and verbal communication skills

• Excellent organizational and time-management abilities

• Ability to manage multiple projects with attention to detail

• Professional judgment and strong interpersonal skills

• Analytical mindset with the ability to interpret campaign results

• Proficiency in Microsoft Office and communication tools

• Bachelor’s degree in Communications, Public Relations, Marketing, or related field preferred

Additional Information

• Competitive salary ($53,000 – $57,000 annually)

• Growth opportunities within a dynamic and expanding organization

• Professional development and skill-building support

• Collaborative and supportive team environment

• Structured career progression pathways

• Exposure to diverse industries and high-impact campaigns