Social Media Manager

Department: Marketing

Employment Type: Permanent - Full Time

Location: Barcelona, ES

Description

Who are we?
Tripledot is one of the largest independent mobile games companies in the world.
We are a multi-award-winning organisation, with a global 2,500+ strong team across 12 studios.
Our expanded portfolio includes some of the biggest titles in mobile gaming, collectively reaching top chart positions around the world and engaging over 25 million daily active users.
Tripledot’s guiding principle is that when people love what they do, what they do will be loved by others.
We’re building a company we’re proud of. One filled with driven, incredibly smart and detail-orientated people, who LOVE making games.
Our ambition is to be the most successful games company in the world, and we’re just getting started.

Key Responsibilities

We are expanding our Direct-to-Consumer (DTC) strategy by building scalable, out-of-app access to players. Social media plays a critical role in building community, sustaining engagement, and supporting DTC revenue growth.
The Social Media Manager, Direct To Consumer will lead social media efforts across studios with a clear focus on driving DTC performance. This role partners closely with the DTC team and studio stakeholders to ensure social strategies support long-term DTC growth and complement in-app experiences.
Responsibilities:

• Own social media strategy with a primary focus on driving DTC KPIs and revenue.
• Partner with the DTC team to design out-of-app audience capture strategies that support DTC growth.
• Manage day-to-day social media execution across multiple studios and products.
• Support, complement, or fully own a product’s social presence based on studio needs.
• Coordinate and oversee outsourced social media partners where applicable.
• Define and track social performance against DTC-focused KPIs.
• Test and optimize content, formats, and calls-to-action to improve DTC outcomes.
• Evaluate tools and workflows to improve efficiency and scalability.
• Work closely with DTC, Product, Analytics, and Studio teams to align social efforts with DTC initiatives and launches.
• Provide clear insights into social performance and its impact on DTC results.

Skills, Knowledge and Expertise

• 5+ years of experience managing social media for consumer-facing products or brands.
• Strong understanding of performance-driven social strategies tied to growth and conversion.
• Experience operating social programs at scale, including coordination with external partners.
• Analytical mindset with the ability to connect social activity to downstream business outcomes.
• Strong communication skills and comfort working in cross-functional, multi-studio environments

Bonus Experience

• Experience with Direct-to-Consumer platforms or web-based monetization.
• Background in mobile gaming, live ops, or digital entertainment.
• Familiarity with social tooling, automation, and workflow optimization.

Success Measures

• Measurable contribution to DTC revenue and conversion metrics.
• Growth in owned, out-of-app audience access across studios.
• Consistent, scalable social execution aligned to DTC priorities.
• Strong collaboration between Social, DTC, and Studio teams.

Benefits

• 25 days paid holiday in addition to bank holidays to relax and refresh throughout the year
• Hybrid Working: We work in the office 3 days a week, Tuesdays and Wednesdays, and a third day of your choice.
• 20 days remote working: Work from anywhere in the world, or use the time to cover mandatory office days to WFH, 20 days of the year.
• Regular company events and rewards: Join in regular events and rewards that celebrate cultural events, our achievements and our  team spirit.
• Private Medical Cover: Have peace of mind with private medical cover, ensuring your health is in good hands.
• Life & Critical Illness Cover: Protect your future with our life and critical illness cover.
• Family Forming Support: Receive vital support on your family forming/ fertility journey with our support program [subject to policy]
• Employee Assistance Program: Access confidential support anytime through our Employee Assistance Program.
• Sport Compensation: Stay fit and active with our sport compensation benefit.
• Meal and Transport Vouchers: Save on meals and transport with our convenient vouchers.
• English & Spanish Classes: Enhance your English and Spanish skills with our provided language classes.
• Continuous Professional Development: Propel your career with continuous opportunities for professional development.