National Marketing Manager

Benefits:

• 401(k)
• 401(k) matching
• Bonus based on performance
• Company parties
• Competitive salary
• Dental insurance
• Free food & snacks
• Health insurance
• Opportunity for advancement
• Paid time off
• Parental leave
• Training & development
• Vision insurance
• Flexible schedule

Company: Fortidia
Lakewood, CO Hybrid Schedule= WFH Monday & Friday, In-office Tuesday, Wednesday, ThursdayWe are an equal opportunity employer. We believe that talent, expertise, empathy and ambition drive our success, and we base hiring decisions solely on candidate experience and skills. 
We are committed to creating an inclusive hiring process. If you have specific needs or require adjustments during the recruitment process, please let us know.
For our Lakewood office we are searching for a National Marketing Manager, who will mainly be focused on driving scalable demand generation, brand consistency, and marketing performance across Fortidia US brands. This role serves as the central engine for national marketing execution—translating growth strategy into measurable results that directly support franchisee revenue, systemwide growth, and customer acquisition.

Operating within Fortidia US’s redesigned, growth-oriented marketing organization, the National Marketing Manager owns national demand programs, paid and owned channel performance, content strategy, and digital platform effectiveness. The role is accountable for performance outcomes, not activity, and plays a critical role in moving Marketing closer to the point of revenue.

The National Marketing Manager will report to the VP of Marketing.

Main tasks and responsibilities:

1. National Demand Generation & Growth Execution

• Lead the planning, execution, and optimization of national demand generation programs across all Fortidia US brands
• Drive measurable pipeline, lead quality, and revenue contribution at both the system and franchise location level
• Ensure marketing investments are tightly aligned to growth priorities, customer acquisition, and account expansion
• Partner closely with Sales, Field Marketing, and Product leaders to align national programs with local execution

2. Media Performance & Paid Channel Oversight

• Directly manage the Media Performance Specialist
• Own national paid media strategy, budget allocation, and performance optimization
• Establish clear ROI benchmarks, attribution standards, and reporting cadence
• Continuously optimize channel mix, spend efficiency, and campaign effectiveness

3. Digital Platform, Website & SEO Leadership

• Directly manage the Website / SEO Manager
• Own website performance across Fortidia US brands, including traffic growth, conversion optimization, and platform health
• Ensure SEO strategy supports both national demand and local franchise visibility
• Partner with IT, external vendors, and brand stakeholders to maintain scalable, high-performing digital platforms

4. Content Strategy & Brand Enablement

• Directly manage the Content Creator
• Own national content strategy, ensuring consistent brand voice, messaging, and positioning
• Oversee creation of demand-driving content, franchise enablement assets, and campaign materials
• Ensure content supports the full customer journey—from awareness through conversion and retention

5. Performance Management & Accountability

• Establish clear performance metrics tied to growth, revenue impact, and franchise adoption
• Own dashboards, reporting, and executive-level insights related to national marketing performance
• Hold team members accountable for outcomes, timelines, and quality of execution
• Use data to drive prioritization, resource allocation, and continuous improvement

6. Agency & Partner Management (Hybrid Model)

• Leverage external agencies and partners to extend execution capacity as needed
• Manage scope, performance expectations, and ROI of external resources
• Ensure external partners operate within Fortidia US brand, standards, and measurement frameworks

Leadership Expectations

• Act as a player-coach: capable of strategic leadership while remaining close to execution
• Drive clarity, focus, and accountability within a lean team structure
• Make disciplined decisions around priorities, trade-offs, and investment
• Collaborate effectively across Marketing, Sales, Product, Operations, and Field teams
• Model a results-oriented, franchise-first mindset

Key Success Metrics

• Contribution to 10–20% annual systemwide revenue growth
• Lead volume, quality, and conversion rates at the franchise level
• Marketing ROI and efficiency of spend
• Website traffic growth, conversion rates, and SEO performance
• Franchise adoption and satisfaction with national marketing programs

Skills and experiences:

• 8–12 years of progressive marketing experience, with strong emphasis on demand generation and digital performance
• Proven experience leading paid media, website, SEO, and content functions
• Demonstrated ability to link marketing activity to revenue outcomes
• Experience managing and developing high-performing teams
• Strong analytical mindset with experience using performance data to drive decisions
• Experience working in multi-location, franchise, or distributed business models strongly preferred.

What We Offer:

• A vibrant international environment in a continuously growing company.
• Extensive training and development opportunities within the group, including an E-learning platform
• A multicultural organizational structure and team.
• Hybrid working policy (60/40), along with flexible start times and ½ day Fridays during the Summer & Winter months!
• Annual base salary in the $115k - $145k range based on experience
• Team and individual performance-based bonus up to 20% of your annual salary.
• Highly competitive compensation package including Medical, Dental, Vision, PTO, 401(K) Match, Life Insurance, Short-term and Long-term Disability, Pet Insurance, and a completely free Employee Assistance Program
• Hard work, collaboration, humanity, fun, and laughter. We are a small, passionate, driven, and highly collaborative team that is fully invested in the success of our company, and value contributions from each member
  
  

Flexible work from home options available.

Compensation: $115,000.00 - $145,000.00 per year

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

At PostNet and AlphaGraphics, we offer careers for everyone! Whether you are just starting out, looking for that next great growth opportunity, or seeking a change, we have exciting roles to suit you. 

We pride ourselves on our training programs in management, sales, operations, print, signs, design, and marketing. Join us with or without experience, and we will succeed together as a team!

 

We invite EVERYONE to apply! 

 

*PostNet centers (locations) are independently owned and operated. The posted positions are offered by individual franchisees who interview, hire, manage and pay the employees hired for positions in a specific local location (center) through their specific business.