Director, Marketing Technology

This role is responsible for ensuring that Yum’s MarTech, CRM, and loyalty capabilities drive measurable growth and create value at scale across brands and markets. Leading cross-brand and working closely with data, digital, and Byte product partners, the role focuses on turning customer intelligence into practical decisions, scalable programs, and commercial results. This includes ensuring technology platforms are fit for purpose, programs are properly measured, and successful initiatives are replicated across markets to compound impact over time. The role operates at the intersection of customer data, technology, and delivery, with accountability not just for what is built, but for whether it works, whether it scales, and whether it delivers value for the system and for franchisees.

Driving Growth Through Customer Intelligence

• Partner with data teams to develop and activate customer insights that inform strategy and annual planning.
• Embed insights into decision-making across marketing, commerce, menu, and loyalty, rather than siloed within MarTech.
• Partner with data teams to guide the development of customer insights that move the organization from broad segmentation to personalization at scale across the customer journey.

Technology & Platform Leadership

• Define cross-brand MarTech platform standards, ensuring scalability, consistency (CRM, Loyalty).
• Enhance Performance Marketing (Media Partners/Tech) and CRM capabilities to drive transaction and sales growth across brands and regions.
• Own vendor strategy and commercial management, leveraging Yum’s scale for cost and capability advantage.
• Lead loyalty technology agenda, aligned to brand strategy and priorities (KFC).
• Source, manage, and govern implementation partners to ensure speed to value, quality of adoption, and market readiness.

Driving System Growth with Measurable Franchise Value

• Support the commercialization of MarTech platforms and programs (CRM, Loyalty).
• Define and track clear, program-level links between initiatives and incremental transactions, sales, and frequency.
• Scale proven programs across brands and markets to demonstrate system-wide growth contribution.
• Demonstrate ROI of technology investments, including franchise-level economic impact (EBITDA).

Influence & Capability Building

• Build MarTech, customer data, and personalization fluency among the senior Yum, brand, and franchisee leaders responsible for growth, investment decisions.
• Lead complex stakeholder engagements across Byte Products (Commerce, Byte Kiosk, Byte Menu) and brand teams.
• Partner closely with data platform leaders to ensure seamless integration of MarTech platforms with AIDA, Byte Products, and other critical enterprise surfaces.

• 10+ years of experience in Marketing Technology leadership, with expertise in platforms and programs.
• Bachelor's degree in Computer Science, Marketing, or related field; Master's degree preferred.
• Proven ability to manage large-scale vendor relationships and contracts, focusing on cost efficiency.
• Experience working with diverse brand and market combinations, tailoring solutions accordingly.
• Strong track record of driving cross-functional collaboration and managing stakeholders at all levels.
• Excellent vision and communication skills to inspire and lead marketing transformation efforts.
• Deep understanding of CRM systems, customer communication systems, and data tagging.
• Ability to align performance marketing capabilities with brand-building initiatives.
• Experience in implementing CRM journeys and upsells in e-commerce environments.
• Strong analytical skills and a data-driven approach to decision-making.

 

A few of our perks:
•    4 weeks of vacation PLUS holidays
•    5 sick days
•    2 paid volunteer days
•    401k matching
•    Medical, dental, vision
•    Life insurance
•    Half day Fridays
•    Generous parental leave
•    A world-famous recognition culture

Join us in shaping the future of MarTech in the restaurant industry and make a significant impact on how millions of customers interact with our beloved brands worldwide.

Salary Range: $155,700 to $193,325 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.

Benefits: Employees (and their eligible family members) may enroll in the following types of insurance coverage: medical, dental, vision, legal, and accidental death and dismemberment, as well as FSA/HSA (depending on enrolled medical plan). Yum! also provides short-term disability, long-term disability, and life insurance. Employees may enroll in our 401(k) plan. Yum! provides 4 weeks of vacation, paid sick leave, 10 paid holidays, a floating day off and 2 paid days for volunteer time each calendar year. To learn more about working at Yum! -Click here. 
 

At Yum!, one of our core values is to Believe in ALL People. This means seeing the value in everyone and unlocking their full potential to be their best self. YUM! Brands, Inc. (including its subsidiaries Yum Restaurant Services Group, LLC (“YRSG”) and Yum Connect, LLC (“Yum Digital and Technology”)(collectively, “Yum”) is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity.  We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic. Yum! is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.