Associate Marketing Specialist - CRM

General information

Career area Marketing Work Location(s) 500 Woodward Avenue, MI, 601 S. Tryon Street, NC Remote? No Ref # 21546 Posted Date 01-15-26 Working time Full time

Ally and Your Career

Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?
Work Schedule: Ally designates roles as (1) fully on-site, (2) hybrid, or (3) fully remote. Hybrid roles are generally expected to be in the office a certain number of days per week as indicated by your manager. Your hiring manager will discuss this role's specific work requirements with you during the hiring process. All work requirements are subject to change at any time based on leader discretion and/or business need.

The Opportunity

At Ally, we’re looking for a dynamic Associate Specialist to join the Lifecycle Management marketing team supporting Dealer Financial Services. In this role, you’ll assist with the creation and implementation of auto/dealer-focused marketing campaigns, primarily through email, but also including sell sheets, digital, direct mail, and more. You’ll interface with the business, leveraging your strong written communication skills, attention to detail, and ability to work on multiple diverse projects simultaneously. 

This position offers a flexible hybrid schedule, working 2-3 days in the office at either our Detroit or Charlotte locations and 2-3 days from home.

At this time, Ally will not sponsor a new applicant for employment authorization for this position.

The Work Itself

• Work with team to strategically promote Dealer Financial Services (Auto) to current Ally dealers to deepen the overall relationship across lines of business.
• Help execute campaigns using data and dealer segmentation to maximize relevancy and response rates. Refine campaigns as needed to optimize performance by leveraging data.
• Manage timing and execution of integrated marketing materials: email marketing, sell sheets, video, testimonials, direct mail, digital banners, and other web-related content.
• Collaborate with internal and external marketing agencies to ensure content, messaging, brand, and tone are aligned.
• Successfully navigate across the organization, interfacing with key stakeholders, including product owners, product marketing, Alliance Sales, legal and compliance, operations, IT, and more.
• Assist with data and backend operations of Hubspot, Nucleus, Salesforce, Monday.com and others.
• Coordinate content approvals with legal, compliance, and brand.

The Skills You Bring

• Bachelor’s Degree in Business, Marketing, Communications, or a related field preferred.
• Experience in an advertising or marketing role preferred.
• Knowledge of financial services and/or automotive industry/dealer space preferred.
• Prior agency/client relationship management experience preferred.
• Experience working with cross-functional teams.
• Strong written and verbal communication skills.
• Ability to thrive in a dynamic environment.
• Proven ability to manage projects and meet deadlines.
• Self-motivated with the ability to prioritize and multi-task.
• Strong attention to detail.
• Sense of urgency.
• Ability to present/share information in meetings with key stakeholders.
• Willingness to travel as needed.

How We'll Have Your Back

Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. Our Total Rewards program includes industry-leading compensation and benefits plus additional incentives that are designed to meet your needs and those of your family so you can get the most out of your career and your life, including:

• Time Away: Program starts at 20 paid time off days in addition to 11 paid holidays and 8 hours of volunteer time off yearly (time off days are prorated based on start date and program varies based on full or part-time status and management level).
• Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan pay downs and 529 educational save up assistance programs, tuition reimbursement, employee stock purchase plan, and financial learning center and financial coach access.
• Supporting your Health & Well-being: flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short- and long-term disability, pre-tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident & hospital indemnity insurance, and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
• Building a Family: adoption, surrogacy and fertility assistance as well as paid parental and caregiver leave, Dependent Day Care FSA back-up child and adult/elder care days and childcare discounts.
• Work-Life Integration: other benefits including Mentally Fit Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.
• Other compensations: depending on the role for which you are considered, you may be eligible for travel allowances, relocation assistance, a signing bonus and/or equity.
• To view more detailed information about Ally’s Total Rewards, please visit this link: https://www.ally.com/content/dam/pdf/corporate/ally-total-rewards-snapshot.pdf

 

Who We Are:

 

Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com.

 

Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.

 

We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at hrpolicy@ally.com. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.

Base Pay Range: $47840 - $75000 USDAn individual's position in the range is determined by the specific role, the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications. We review internal pay, the competitive market, and business environment prior to extending an offer.  Incentive Compensation: This position is eligible to participate in our annual incentive plan.