About this role
Webull is a leading digital brokerage platform built on next generation global infrastructure. At Webull, we believe that everyone should have an equal opportunity to control their own financial future. Our vision has always been to empower individual investors with the tools and resources they need to succeed financially. This commitment remains at the heart of everything we do. From low-fee trading and robust market data to advanced analytical tools, we are committed to providing a seamless, top-tier trading experience.
About The Role & Team
Webull Securities (Canada) Ltd. provides a mobile-first investing platform designed for today’s retail investors. As a global fintech company entering an exciting new phase of growth in Canada, our mission goes beyond launching a product, it is to build a trusted financial partner for Canadian investors.
We are seeking a Senior Marketing Manager to join our growing team in Toronto. This individual will play a key role in shaping our presence in the Canadian market by bringing a deep understanding of local investing culture, values, and community. The ideal candidate will help us connect authentically with Canadian investors and drive meaningful brand engagement as we expand.
This role centers on three pillars: Local Connection, Brand Building, and Strategic Growth. You will be our local ambassador, responsible for embedding our brand into Canada’s financial fabric and developing meaningful pathways for business expansion.
In This Role, You Will
- Build Local Relevance & Trust
- Develop and nurture relationships with Canadian financial media, influencers, community organizations, and industry partners.
- Localize our global messaging to reflect the values, communication style, and financial aspirations of Canadian investors.
- Represent the brand at local industry events, roundtables, and networking forums.
- Lead Community-Integrated Brand Building
- Execute a brand strategy that positions us as a transparent, reliable, and education-focused player in the Canadian online trading space.
- Develop and distribute locally resonant content—from market insights to investor education—that speaks directly to the Canadian context (e.g., RESP, TFSA, local market trends).
- Manage local PR initiatives to build brand credibility and top-of-mind awareness.
- Drive Partnership & Strategic Business Development
- Identify and develop strategic partnerships with local businesses, educational institutions, and financial affiliates to create co-marketing opportunities and referral channels.
- Explore and assess new local growth avenues, including potential B2B2C opportunities or niche market segments.
- Collaborate with the global team to tailor product messaging and go-to-market approaches for the Canadian audience.
The Skills You Bring
- Local Market Expertise: 5+ years of experience in marketing, business development, or strategic partnerships, with a proven track record of success specifically within the Canadian market. Experience in financial services, fintech, or a closely related sector is required.
- Established Local Network: Must possess an active professional network within relevant Canadian circles, including financial media, community organizations, and potential business partners.
- Regulatory & Cultural Fluency: In-depth understanding of the Canadian investment landscape and regulatory environment (IIROC/CSA). Must demonstrate the ability to adapt global messaging to authentically resonate with local investor values and communication styles.
- Relationship-Driven Execution: A documented history of developing and executing initiatives that build trusted local brand presence and drive measurable growth. This includes experience with PR, local partnerships, and community-focused marketing.
Why Webull?
Webull is more than a fintech company—we’re a global community of innovators, collaborators, and trailblazers. Headquartered in St. Petersburg, FL, Webull operates in 15 regions worldwide, serving over 20 million users. At Webull, your ideas matter, your voice is heard, and your work makes a real impact.
Investing in our people is a top priority for us, which is why we have a comprehensive benefits package that includes:
- Comprehensive Health Coverage: Extended healthcare for you and your dependents, basic life insurance, AD&D coverage, and dental care.
- Generous Paid Time Off: Enjoy 3 weeks of paid time off.
This role is based in our Canada Operations (Toronto, CA), where in-person collaboration fuels growth, mentorship, and innovation. At Webull, we’re committed to fair, equitable, and transparent compensation. The base salary range is $100,000 – 125,000 CAD annually, plus a discretionary bonus and benefits. Final offers consider experience, location, and relevant qualifications.
EEOC Statement
Webull is an equal opportunity employer. We’re committed to building a diverse and inclusive team where all backgrounds, perspectives, and talents are valued.