Director, Global Fan Engagement Marketing – Revenue Generation

The National Football League (NFL) is seeking a strategic, data-driven marketing leader to serve as Director, Global Fan Engagement Marketing – Revenue Generation within the league’s Global Fan Engagement Center of Excellence. This role owns the design and execution of 1:1, signal based marketing that translates enterprise fan data into personalized experiences driving measurable global revenue growth. The Director will lead omni-channel 1:1 programs across email, SMS, push, in-app, and web, powering growth across priority revenue streams including NFL+, Game Pass International, NFL App, Fantasy, merchandise (NFL Shop), and partner activations. 

Sitting at the intersection of fan data, marketing technology, and performance execution, this role is accountable for building journeys that dynamically adapt to fan behavior, lifecycle stage, and commercial opportunity. As a senior leader within the Fan Engagement team, this role partners closely with Data & Analytics, MarTech, Product Marketing, Media Teams, and partners to ensure personalization is scalable, compliant, and revenue accretive. The ideal candidate brings deep lifecycle and performance marketing expertise, strong people leadership, and a disciplined, test-and-learn mindset.

Responsibilities

• Own the 1:1 revenue generation mandate for global audiences, directly supporting monetization across subscriptions, merchandise, and partner initiatives.
• Architect and activate signal-based fan journeys leveraging behavioral, transactional, and engagement data across email, SMS, push, in-app, and web.
• Partner with Data & Analytics to define segmentation frameworks, predictive models, and scoring strategies that drive acquisition efficiency, retention, and upsell.
• Activate and evolve the MarTech ecosystem (CDP, Adobe Experience Platform, journey orchestration tools), championing AI-driven personalization and real-time decisioning.
• Lead a rigorous test-and-learn roadmap, optimizing creative, channel mix, cadence, and timing to improve conversion, LTV, and marketing ROI.
• Manage and develop a high-performing team responsible for campaign execution, performance reporting, and continuous optimization.
• Ensure data privacy, consent management, and regulatory compliance while balancing engagement intensity with long-term fan trust.
• Drive quarterly planning and prioritization, aligning 1:1 marketing initiatives with broader NFL marketing objectives and revenue pillar OKRs.
• Serve as a connective leader across Marketing, Product, Technology, and Media, embedding personalization as a core growth capability.

Required Qualifications

• 10+ years of experience in CRM, lifecycle marketing, growth marketing, or performance driven engagement at scale.
• Proven success leveraging CDPs and journey orchestration platforms to drive measurable revenue outcomes.
• Strong analytical fluency, with the ability to translate complex data into clear strategies and executional roadmaps.
• Experience operating within matrixed, cross-functional organizations aligned to shared growth objectives.
• Background in sports, entertainment, media, subscription businesses, or scaled consumer brands preferred.
• Prior people-management

Other Key Attributes / Characteristics

• Entrepreneurial mindset with a strong bias toward action, experimentation, and continuous improvement.
• A clear, concise communicator able to distill complexity into compelling narratives and decision-ready insights.
• Highly organized and detail-oriented, capable of managing multiple high-priority initiatives simultaneously.
• A collaborative leader who places team success and shared outcomes above individual wins.
• Naturally curious and comfortable leveraging diverse perspectives, emerging technologies, and AI-driven tools to drive outsized results.
• Comfortable operating in a role that, while structured as a 40-hour workweek, requires flexibility and responsiveness to live moments and business needs.
• A genuine sports fan, with a strong affinity for the NFL and the role of fandom in driving
lifelong engagement.

Salary / Pay Range

This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range. 

Terms / Expected Hours of Work

• Up to 15% domestic and international travel required.

Salary $140,000—$185,000 USD

Benefits Information
To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS

At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered. 

NO RELOCATION ASSISTANCE WILL BE PROVIDED.

The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws. 

WHO WE ARE:

NFL Core Values:

• Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
• Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
• Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
• Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.

NFL Leadership Attributes:

• Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
• Execute: We take action with precision, delivering results that drive our goals forward.
• Inspire: We motivate others through vision, energy, and a commitment to excellence.
• Live Our Values: We embody our core principles in every decision and action.
• Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
• Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact

WHO YOU ARE:

Talent Attributes:   What we expect for our employees:

• Embody an enthusiastic, proactive can-do attitude 
• Embrace grit, free from ego or entitlement
• Excel as a relationship builder, with the ability to influence
• Eager learner, driven by passion rather than just ambition
• Encompasses an incredible work ethic with an agile mindset