About this role
Amazon Furusato, the marketplace for Japan's Hometown Tax Program (Furusato Nozei), is seeking a dynamic and results-driven Senior Marketing Manager to lead promotional and event marketing initiatives. This role requires building marketing momentum from scratch in a fast-paced, cross-functional environment.
Key job responsibilities
- Develop and execute comprehensive promotional and event marketing strategies that create multiple entry points on-Amazon and off-Amazon to drive awareness and customer engagement
- Lead end-to-end campaign management including incentive programs, seasonal promotions, and communication creative strategy across multiple channels
- Collaborate extensively with Legal, PR, Public Policy, Product, Sales, and leadership to ensure seamless execution of marketing initiatives
- Build scalable marketing frameworks and innovative engagement programs that support business growth, analyzing performance to drive data-driven optimization
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Experience with customer segmentation, profiling, and targeting
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Key job responsibilities
- Develop and execute comprehensive promotional and event marketing strategies that create multiple entry points on-Amazon and off-Amazon to drive awareness and customer engagement
- Lead end-to-end campaign management including incentive programs, seasonal promotions, and communication creative strategy across multiple channels
- Collaborate extensively with Legal, PR, Public Policy, Product, Sales, and leadership to ensure seamless execution of marketing initiatives
- Build scalable marketing frameworks and innovative engagement programs that support business growth, analyzing performance to drive data-driven optimization
Basic Qualifications
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
Preferred Qualifications
- Experience using any of SQL or other analytical tools for conducting data analysis- Experience with customer segmentation, profiling, and targeting
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.