About this role
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Job Category
Marketing & CommunicationsJob Details
About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.
The Trailhead Marketing Manager, Social & Content drives awareness, engagement, and adoption of Trailhead through always-on storytelling and high-impact content launches. You'll own Trailhead's social channels and newsletters, partnering with content, product, and community teams to bring new learning experiences to market with clarity and momentum.
This role blends editorial instincts with data-driven execution—ensuring Trailhead content shows up in the right places, at the right moments, in ways that resonate with Trailblazers across every skill level.
Key Responsibilities
Social Channels
Own day-to-day strategy and execution for Trailhead social channels, with a focus on driving engagement, learning discovery, and ongoing participation
Translate Trailhead content, launches, and moments into compelling, platform-native social storytelling
Partner with content, product marketing, and community teams to plan social support for major launches, campaigns, and seasonal moments
Manage social calendars, copy development, and performance optimization, ensuring consistency with Trailhead and Salesforce brand voice
Leverage performance data to refine and scale social strategy, improving reach, engagement, and conversion
Newsletter & Always-On Content
Own execution of Trailhead newsletters, including editorial planning, copy development, and performance tracking
Partner with content and program teams to surface the most relevant learning, announcements, and community moments
Drive measurable engagement and habit-building through timely, relevant, and inspiring storytelling
Content Launches & Campaign Support
Support go-to-market execution for new Trailhead content, features, and learning experiences
Coordinate cross-channel launch plans across social, newsletters, and owned channels
Work closely with content, product, and analytics partners to ensure launches are clear, cohesive, and measurable
Develop scalable launch frameworks that work across multiple content drops throughout the year
Measurement & Optimization
Track and report on performance across social and newsletters, using insights to inform future planning
Translate performance insights into clear recommendations for content, product, and leadership teams
Continuously test, learn, and optimize content formats, messaging, and timing
Who You Are
A strong storyteller who understands how to adapt content for different platforms and audiences
Highly organized, with the ability to manage multiple workstreams and deadlines without losing attention to detail
Data-informed and curious—you let insights guide iteration, not just instinct
Collaborative by nature, comfortable working across content, product, community, and marketing teams
Energized by building engagement at scale and helping Trailblazers discover what's possible
Preferred Qualifications
4-7 years of experience in content marketing, social media, or digital marketing
Experience managing social channels and/or newsletters for a consumer or B2B platform
Exceptional writing and editorial judgment, with instinct for clarity, voice, and impact
Familiarity with Salesforce, Trailhead, or developer/admin/architect audiences is a plus
Experience working in fast-paced, launch-driven environments
Experience with Sprout is a plus
Why Join
You'll shape how millions of Trailblazers discover learning, connect with community, and grow their careers—with the creative freedom to test, learn, and scale what works.
Unleash Your Potential
When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.
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Posting Statement
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.