About this role
The Marketing Specialist plays a key support role in driving the success of Sherwin-Willliams’ Applicator product portfolio, partnering closely with and supporting the Product Manager to help grow and strengthen brands including Purdy, Valspar, Sherwin-Williams, and Bestt-Liebco.
In this role, the Marketing Specialist will assist with the development and execution of innovation, new product development initiatives, and go-to market execution for strategic customers such as Paint Stores Group (PSG), Lowe’s, and Menards. The role provides the opportunity to support the entire product lifecycle, from gathering and analyzing customer insights, evaluating opportunities, concept development, product launch execution, and post-launch evaluation, all while working a highly collaborative cross-functional environment.
The Marketing Specialist will act as a key team contributor, supporting planning, coordination, and communication across teams including R&D, Sourcing, Supply Chain, Brand and Customer Marketing, and Sales teams. This role requires strong organizational skills, attention to detail, and the ability to manage multiple priorities while helping ensure projects stay on track. It is an excellent opportunity for someone looking to build a strong foundation in Product Marketing while supporting meaningful innovation.
**This position will be required to work from the Global Headquarters located at 1 Sherwin Way, Cleveland, OH**
Support day-to-day marketing activities for an assigned applicator category, ensuring alignment with brand strategy and business objectives.
Assist the Product Manager in the execution of innovation and new product development projects, from concept through launch, through an established Stage Gate process.
Collaborate with cross-functional teams including R&D, Sourcing, Supply Chain, Brand & Customer Marketing, and Sales to support project milestones and timelines.
Help develop and maintain marketing tools and assets such as presentations, product catalogs, selling materials, labels, digital content, etc.
Support customer-specific initiatives and programs for strategic partners including PSG, Lowe’s, Menards, and others.
Conduct market research and competitive analysis to identify trends, insights, and opportunities for growth.
Support internal communication and alignment related to product and project updates, timelines, and priorities.
Assist with financial reporting and analysis to assess sales performance, trends, and success of new product launches.
EDUCATION:
Required:
Bachelor’s Degree
Preferred:
Bachelor’s Degree in Business, Marketing, or related field
KNOWLEDGE & EXPERIENCE:
Required:
1-3 years of relevant experience in marketing or a related function (internship or co-op experience considered).
Excellent written and verbal communication skills; ability to effectively make presentations in front of groups.
Ability to maintain composure and a positive attitude in a fast-paced deadline-driven environment.
Experience supporting product lifecycle activities such as research, product development, or launch execution.
Experience gathering and interpreting customer insights or market data to support recommendations or decisions.
Preferred:
Experience working in a consumer goods, manufacturing, coatings, or tools/applicator products industry.
Prior exposure to new product development processes (e.g. stage-gate, concept development, testing, commercialization).
Experience supporting go-to-market plans for retail or channel partners (e.g., Lowe’s, Menards, or specialty retail groups).
Ideal candidate possesses a continuous improvement mentality and seeks ways to improve self, position, team, and processes.
PERSONAL ATTRIBUTES & OTHER SKILLS
Strong organizational and project coordination skills with the ability to manage multiple competing priorities
Strong written and verbal communication skills
Demonstrated ability to collaborate with cross-functional teams and contribute in a team-oriented environment
High attention to detail and strong follow-through on assigned tasks and deliverables
Self-motivated learner with a proactive mindset and willingness to take ownership
Demonstrated adaptability and comfortability working in a fast-paced evolving environment
Curiosity and analytical mindset with an interest in consumer insights, market trends, and competitive analysis
Interest in building a career in product marketing
TECHNICAL/SKILL REQUIREMENTS:
Required:
Strong organizational and project coordination skills with high attention to detail
Proficient in Microsoft Office Suite Tools (PowerPoint, Excel, Word, etc.)
Ability to synthesize customer insights, market research, and data into actionable recommendations
Preferred
Experience with marketing analytics tools, dashboards, or reporting platforms
Knowledge of product lifecycle frameworks and innovation processes
Ability to create or contribute to product briefs, marketing materials, or launch plans
Familiarity with retail merchandising, planogram processes, or in-store execution practices
At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in:
Life … with rewards, benefits and the flexibility to enhance your health and well-being
Career … with opportunities to learn, develop new skills and grow your contribution
Connection … with an inclusive team and commitment to our own and broader communities
It's all here for you... let's Create Your Possible
At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commute—it matters to us. A general description of benefits offered can be found at http://www.myswbenefits.com/. Click on “Candidates” to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee.
Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable federal, state, and local laws including with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act where applicable.
Sherwin-Williams is proud to be an Equal Employment Opportunity employer. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract.
As a VEVRAA Federal Contractor, Sherwin-Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans.
Please be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.