About this role
Job title: Trade Marketing Manager
Location: Mumbai
Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.
Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.
At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.
B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.
About the job:
The Trade Marketing Manager serves as the strategic bridge between Sales and Trade Marketing teams, driving exceptional retail execution and brand growth for Opella's Consumer Healthcare portfolio. This role focuses on developing comprehensive trade marketing strategies with particular emphasis on loyalty programs and retail schemes that enhance shopper experience and accelerate brand performance across all channels.
Main Responsibilities:
Strategic Trade Marketing Leadership Develop and execute comprehensive Trade Marketing Strategy for CHC brands nationally, conceptualizing trade marketing calendars aligned with business strategy while driving width and depth for existing, new, and focus products across all trade channels. Define Route-to-Market strategies and establish winning in-store execution models that deliver executional excellence for Opella brands.
Loyalty Program Excellence & Retail Scheme Management Design, implement, and optimize channel loyalty engagement programs that build lasting retailer relationships through effective trade programs. Create innovative retail schemes that drive wholesaler and retailer activation, focusing on engagement rate improvement and sustainable partnership development. Develop counter-competitive strategies in coordination with Sales teams for seamless marketplace execution.
Retail Execution & Activation Management Manage and execute activation calendars as agreed, ensuring best-in-class retail execution through strategic POSM deployment and activation management. Drive trade activation programs that enhance wholesaler and retailer engagement while maintaining monthly reporting on activations and feedback collection on engagement programs.
New Product Launch & Market Intelligence Work collaboratively with sales teams on New Product Development launches, owning the promotion, placement, distribution, and visibility strategy. Conduct competition tracking and monitoring to gather market insights, developing effective trade programs aligned with market requirements while collecting and disseminating best practices for profitable trade marketing activities.
Cross-Functional Collaboration & Communication Act as the critical link between Sales and Marketing teams, ensuring required information is readily available and exchanged comprehensively. Collaborate with Supply Chain for dispatch of samples and materials while keeping effectiveness in mind.
Financial Management & Analysis Maintain trade spends within approved budgets while analyzing and tracking Return on Trade Investments. Create effective programs through data analysis, identifying and evaluating requisite data to assess product needs and market opportunities.
Market Excellence & Compliance Ensure desired market hygiene, brand availability and visibility aligned with merchandising principles. Understand and comply with organizational Code of Ethics while communicating Opella values across all team interactions and external partnerships.
Key Performance Indicators
CHC brand sales growth and market share expansion, loyalty program engagement rates, retail scheme effectiveness, trade activation success metrics, budget adherence, and cross-functional collaboration excellence while maintaining highest standards of ethical conduct and company values representation.
About you:
Post Graduate Degree in Management, with a specialization in Marketing
A total experience of 6 to 8 years in the Sales and Marketing Function with a minimum 3 years’ experience in trade marketing functions
FMCG; Consumer healthcare industry experience is a plus
Experience:
Technical skills:
Product / industry Knowledge
Knowledge of the latest trends in Trade Marketing
Understanding of the consumer healthcare trends
Financial Management Knowledge
Excellent communication and presentation skills
Business Acumen and entrepreneurial traits
Strong analytical ability- Proficient in tools (e.g., MS Office, Power point; Macros)
Creativity to design high quality campaigns and promotional material
Self-Driven and accountability
Why us?
At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.
We Are Challengers.
We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things:
All In Together: We keep each other honest and have each other's backs.
Courageous: We break boundaries and take thoughtful risks with creativity.
Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.
Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.
Join us on our mission. Health. In your hands.