Marketing Manager

About the Opportunity

Join the revolution in business messaging. RCS for Business is one of Google’s fastest-growing initiatives, fundamentally redefining how organizations worldwide connect with their users. This technology provides the power to revolutionize engagement for everyone - from beloved global brands like Nespresso, United Airlines, IHG Hotels, and CVS Pharmacy to local shops around the world.

We are seeking a Marketing Manager to shape, scale, and optimize key marketing programs - owning newsletter strategy, content development, sales enablement, and SEO-driven educational content. This is a high-impact role ideal for someone who thrives at the intersection of strategy, storytelling, and performance-led marketing.

 

Newsletter Strategy & Lifecycle Management

• Launch and Manage: Own the end-to-end execution of the RCS for Business newsletter, transforming it into a primary engine for customer awareness and lead nurturing.
• Audience Engagement: Segment audiences to deliver tailored updates to both existing customers (retention/upsell) and prospects (consideration), ensuring the newsletter drives consistent engagement rather than just passive reading.

Strategic Content Development

• Editorial Calendar Ownership: Create and maintain a bespoke content calendar that balances high-level thought leadership (future of messaging) with practical adoption guides (how-to get started).
• High-Performance Standards: Ensure all assets are on-brand, visually compelling, and optimized for performance metrics (CTR, Open Rate) to drive measurable business impact.

Sales Enablement & Competitive Positioning

• Battlecards & Comparison Sheets: Develop "at-a-glance" competitive assets that clearly articulate the value of RCS for Business against legacy channels (SMS) and OTT competitors.
• Metric-Driven Collateral: Focus messaging on key decision-drivers such as feature parity, superior open rates, verified sender security, and ROI, equipping the sales team to handle objections and close deals faster.

Web & Educational Blog Strategy

• SEO-Driven Articles: Produce high-intent blog posts that answer technical and commercial questions
• Vertical Playbooks: Write industry-specific articles to help demonstrate specific use cases and solve industry pain points.

Qualifications: 

• 5–7 years of marketing experience, ideally in a B2B tech, SaaS, cloud, telecom, or mobile communications environment.
• Proven experience managing content strategy, newsletters, editorial calendars, or lifecycle communications.
• Strong writing skills with the ability to simplify complex technical concepts into clear, compelling narratives.
• Experience building sales enablement assets (battlecards, comparison sheets, product one-pagers, etc.).
• Demonstrated success in performance marketing or content optimization using metrics such as CTR, open rates, engagement time, or SEO results.
• Strong project management skills with the ability to manage multiple initiatives on tight timelines.
• Experience partnering with cross-functional teams (Product, Sales, Engineering, Design).
• Post-secondary education in Marketing, Communications, Business, or a related field.

Nice to Have

• Experience with enterprise messaging, CPaaS, MarTech, or AdTech.
• Familiarity with SEO tools (e.g., SEMrush, Ahrefs, Google Search Console).
• Experience producing educational or technical content.
• Understanding of marketing automation platforms (e.g., HubSpot, Marketo, Mailchimp).
• Knowledge of customer lifecycle marketing and lead nurturing strategies.
• Data storytelling experience—turning insights into content strategy recommendations.

Mosaic is a part of Acosta Group – a collective of the industry’s most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey.

As a leading North American integrated marketing agency, Mosaic specializes in everything from experiential marketing, commerce + retail media and field marketing, to design and production. With a 35+ year history, Mosaic has office hubs in Chicago, Dallas, and Toronto and full reach across North America.
We focus on creating brand experiences that connect brands with consumers in creative and relevant ways. Mosaic’s ultimate mission is to propel our client’s business, culture, and communities forward to make the human experience better. We are diverse, yet like-minded individuals, and we believe in taking risks and creating shared experiences, not just for our clients, but for each other. Every associate is given the keys to charter new ground as they collectively live in the moment of building memorable experiences together.
Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact AskHR@acosta.com. Be sure to include "Applicant Accommodation" in the subject of your email to expedite the request.
Acosta Group believes in good faith that the minimum and maximum annual salary or hourly compensation range for this opportunity is accurate and reasonable at the time of posting.
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