About this role
CAREERS
Position: Social Media Manager
Department: Marketing, Advertising
JOB SUMMARY
The Social Media Manager will oversee and grow At Home’s social media presence through the ideation and development of culturally relevant, channel-specific content that shapes and elevates our brand story while driving measurable business impact. This manager-level role balances creative storytelling with performance-driven execution, ensuring social media supports both brand equity and business objectives.
The Social Media Manager owns the day-to-day management of organic social content, serving as a strategic and tactical lead for the channel. This role partners closely with content creators and cross-functional teams—including Creative, Paid Media, Integrated Strategy, Loyalty, and CRM—to ensure all content is on-brand, platform-native, and optimized for performance.
ESSENTIAL FUCNTIONS
Strategy & Planning
Develop seasonal campaign strategies and evergreen content frameworks to drive sustained engagement and growth, centering community and customer experience.
Lead content ideation for all organic social channels, ensuring concepts are culturally relevant, timely, and channel‑appropriate.
Write clear, strategic briefs for internal and external partners, including content team, strategy team, designers, and copywriters.
Own and present the social content calendar, ensuring alignment across campaigns, launches, and key retail moments.
Serve as the social media subject-matter expert in cross-functional meetings and integrated campaign planning.
Execution & Channel Management
Schedule and publish all social content across platforms.
Review, provide feedback on, and approve all social assets prior to launch.
Ensure content adheres to social brand guidelines, platform best practices, and legal requirements.
Work in tandem with Influencer and Community Managers on UGC/IGC strategies, daily sentiment monitoring, and Surprise & Delight initiatives that foster brand love and advocacy.
Analytics & Reporting
Monitor social performance metrics including engagement, reach, clicks, traffic, and sentiment.
Build, manage, and deliver weekly and monthly reports, including identifying and implementing automation opportunities where possible.
Translate data into clear insights and recommendations that inform creative direction, optimization, and future strategy.
Trend & Cultural Monitoring
Stay on top of social, cultural, and industry trends to inform proactive content and campaign opportunities.
Evaluate emerging platforms, formats, and features to keep At Home’s social presence fresh, relevant, and competitive.
QUALIFICATIONS
Bachelor’s degree in marketing, advertising, communications, or a related field preferred; equivalent experience considered.
7+ years of experience managing social media for a brand or agency.
Retail industry experience preferred.
Hands‑on experience with major social platforms including Instagram, TikTok, Pinterest, Facebook, and YouTube.
Experience with social media management, scheduling, and analytics tools required.
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Skills & Attributes
Strong project management and communication skills with exceptional attention to detail.
Ability to balance creative storytelling with performance goals and KPIs.
Highly organized, with the ability to manage multiple timelines, workstreams, and priorities in a fast-paced retail environment.
Data-informed decision maker who can translate insights into action.
Creative problem-solver with the ability to think beyond budget constraints and outside existing frameworks.
Collaborative, proactive, and passionate about social media, culture, and brand building.