Brand Marketing Manager, Afterpay

We started a movement in which everyone can win – shoppers, retailers, society and every person on our team. To play fair, trust people and reward them for doing the right thing. We see and feel the impact of our work as more and more people gain financial freedom and retailers grow across the globe.

Founded in 2014 in Sydney, Australia, Afterpay has over 24 million active customers globally and more than 250,000 of the best retailers around the world including Anthropologie, Revolve, DSW, GOAT, Finish Line, Levi's, Mac Cosmetics, Ray-Ban and many others.

Afterpay is helping people spend responsibly! We empower customers to access the things they want and need, while still allowing them to maintain financial wellness and control, by splitting payments in four, for both online and in-store purchases. Afterpay is deeply committed to delivering positive outcomes for customers. Now under the Block ecosystem, we are focused on supporting our community of shoppers.

We trust in the next generation and share a vision of a more accessible and sustainable world in which people are rewarded for doing the right thing. Join a movement in which everyone can win.

The Role

Reporting to the Head of Brand, this position is responsible for managing and executing world-class marketing campaigns.

Your core objectives will be to build Afterpay to be the most loved brand in ANZ, and the most preferred payments brand. You will have a growth mindset and be fiercely customer centric, always eager to understand more about our consumers. To do this, you will work with the other members of the Brand team to manage and implement our key brand campaigns to market.

This role will also assist in being a pivotal central point for brand communications across the business, ensuring we maintain a coherent, strong Afterpay ToV across everything that we do. While this role is very hands-on, it still requires a strategic thinker who is considered, has strong attention to detail and is able to communicate and work with stakeholders at all levels.

You Will

• Campaign Management:
  • Plan and execute impactful marketing campaigns that enhance brand visibility and drive consumer preference.
  • Serve as the primary point of contact on campaigns as required, or work as part of an agile team to execute campaigns.
  • Manage timelines, internal communications, external agencies and internal stakeholders as required.
  Collaboration & Communication:
  • Partner effectively with the larger marketing team based in Australia, including CRM, social lifecycle, media managers, and creative teams.
  • Collaborate with global and regional teams to optimize strategies across owned and merchant channels.
  • Work closely with sales teams to align marketing efforts and drive business growth.
  Execution & Innovation:
  • Hands-on management of campaign delivery to ensure high-quality execution and measurable results.
  • Implement innovative marketing solutions and leverage AI and tools to enhance campaign effectiveness.
  Additional Core Responsibilities:
  • Brand Custodian - Act as a custodian of the Afterpay brand supporting internal & external stakeholders with meeting brand guidelines.
  • Be a continuous central point for Brand approval on all marketing communications that go out, ensuring tone of voice remains consistently aligned and quality of a high standard.
  • Provide feedback on marketing assets from a brand perspective as required.
  • Remain close with Compliance teams to ensure understanding of the current business environment and its impact on Brand.
  • Operate autonomously while collaborating with cross-functional teams internally and externally.

You Have

• 3-5 years experience in a consumer marketing/brand role with focus on customer communication.
• Experienced in multi-channel marketing across ATL/ TTL and BTL.
• Strong campaign/project management stills.
• Strong budget management and prioritisation skills.
• across the full range of touchpoints
• Strong work ethic and communication skills.
• At the forefront of culture, trends and innovation, not afraid to push the boundaries and try new ideas.
• E-commerce or retail sectors are desirable.
• Experience working effectively in a matrix organization.

 

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to identity or other legally protected class. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page.

Block is a globally distributed company and this role will require working with other employees in multiple time zones. You may be required to perform work outside of normal business as part of this role.