
Senior Brand Manager Brand Architecture & Activation Château Sainte-Marguerite
Pernod Ricard
Posted 4 days ago
About this role
Want to join a fast-moving company, work among convivial teams, and take part in the global growth strategy of one of the most prestigious and comprehensive portfolios in the wine & spirits industry? We are looking for a Senior Brand Manager - Brand Architecture & Activation Château Sainte-Marguerite ! You will be based at The Island, our office in central Paris.
You will lead the management and activation of CSM brand portfolio with the objective to constantly enhance the brand’s value proposition and grow the business
Your key missions:
Portfolio Management: Oversee the enhancement / rationalization of the range (restages, formats, secondary packaging, design to sustainable value projects), and follow-ups with markets
Brand Activation: Lead the development / update of brand experiences, on-trade activations, visual merchandising and market guidelines
POS development: Manage POS catalogue and lead the development of new tools if needed
Brand World: update brand visual identity guidelines if needed and ensure actionability
Transversal: Champion IBP process for CSM and champion central A&P process
Market Acceleration support
Act as main marketing contact for all markets, incl. regular follow-ups with main markets (PRF, PRUSA)
Support Gold BU Portfolio Growth team in business development (onboarding / launch of other markets, market activation updates, performance follow ups, key business meetings preparation, etc.) and especially
France - Support on business acceleration topics, including Marketing, Trade Marketing and RTM / commercial acceleration topics
UK – Interactions with third party distributor
The role can be based in Marseille, with regular travel to Paris (2/3 days per week)
If you recognize yourself in the description below, don’t wait to apply!
Functional capability:
You have 5 years of Marketing / Trade Marketing and /or Business Development experience
Brand Strategy Development, Portfolio Planning and New Product Development experience
Trade Marketing experience
Market & Consumer Insights
Business Strategy / Portfolio Growth
Visual Branding
Wine knowledge is mandatory
You speak French and English fluently
Leadership capability:
Collaboration & Communication
Cross Function team and stakeholder management
Cultural Intelligence
Strategic Thinking
Wait, there’s more…
We offer you an outstanding and collaborative workplace that embodies our sharing & conviviality culture, the possibility to work remotely (up to 2 days a week), a very complete mutual insurance, an attractive compensation including profit-sharing, the possibility to train daily, employee events…
Pernod Ricard is committed to offering equal opportunities to all talents. Our recruitment methods focus on skills and competencies.
Job Posting End Date:
Target Hire Date:
2026-04-06Target End Date: