Senior Marketing Analyst — Grocery

Department: Analytics Department

Employment Type: Full Time

Location: Pakistan

Description

We are looking for a Senior Marketing Analyst to join our Grocery team. This is a cross-functional role that requires a well-rounded marketing analytics professional with experience across performance, media, and CRM channels. You will evaluate end-to-end campaign effectiveness, identify growth opportunities, and drive decision-making through data.
You will collaborate closely with marketing, product, and operations teams, build comprehensive dashboards, design tests, and ensure that marketing investments deliver measurable impact. Your insights will play a key role in scaling the delivery business.

Key Responsibilities

• Analyze marketing performance across channels such as paid ads CRM, and promo campaigns to evaluate efficiency and ROI 
• Identify key drivers of user acquisition, activation, and retention and recommend actions based on data 
• Segment users based on behavior and value to enable targeted marketing and personalized offers 
• Track and improve promo effectiveness by analyzing discount usage uplift and cannibalization 
• Build and maintain dashboards to monitor the marketing funnel from impressions to repeat purchases 
• Collaborate with product marketing and operations teams to align marketing strategy with business goals 
• Ensure data accuracy and transparency by maintaining metric definitions and documentation

Skills, Knowledge and Expertise

• 2-3 years of experience in marketing analytics or performance analytics
• Strong SQL skills, including working with large datasets and building data marts
• Experience with Python or R for data analysis and modeling
• Understanding of marketing funnel attribution models, LTV, CAC, and incrementality
• Proficiency in BI tools like Tableau, Redash, or similar platforms
• Ability to communicate complex analytical results to nontechnical stakeholders
• Solid foundation in statistics and experimentation methods, including A/B testing

Conditions

• Stable salary, official employment
• Health insurance
• Hybrid work mode and flexible schedule
• Access to professional counseling services, including psychological, financial, and legal support
• Discount club membership
• Diverse internal training programs
• Partially or fully paid additional training courses
• All necessary work equipment