About this role
About the Role
We’re seeking a hands-on Growth Marketing Specialist to own and scale Montu/Alternaleaf’s acquisition efforts in Germany - one of Europe’s fastest-growing medical cannabis markets. You’ll be our first dedicated performance marketer in the region, launching compliant multi-channel campaigns and shaping a brand-new market with strong support behind you.
Montu is a global leader in medical cannabis care across the UK and Australia, now expanding into Germany with fully legal and regulated services.
What You’ll Do
Run and optimise performance campaigns across Google, Meta, TikTok, Instagram and new channels
Test creatives, audiences and funnels to scale patient acquisition
Analyse CAC, CTR, CVR and ROAS to drive clear, data-led decisions
Build dashboards and track KPIs using GA4, Looker/Data Studio and ad platforms
Manage budgets and reallocate spend based on real-time performance
Work cross-functionally to ensure compliant, accurate messaging
Optimise the full funnel with CRM, UX, Product and CRO teams
Adapt campaigns for German cultural and regulatory nuances
Support innovative growth initiatives and strategic partnerships
What We’re Looking For
Essential
Fluent German & English
4+ years running multi-channel paid campaigns
Strong experience with Google Ads, Meta Ads, TikTok Ads
Excellent data and optimisation skills
Ability to turn insights into action
Highly organised, adaptable, collaborative
Passion for ethical marketing and improving patient journeys
Nice to Have
Experience in regulated industries
Knowledge of GDPR/TTDSG
Experience with affiliates or influencers
Familiarity with SEO or CRO
Tech Stack
Google Ads · Meta Suite · TikTok Ads · GA4 · Looker/Data Studio · Surfer · SEO Mailchimp · GTM · Webflow · Slack · Trello/Jira
Why Join Montu Therapeutics?
Help shape the future of healthcare in Germany through innovation and patient-first thinking.
Join a fast-growing, mission-driven company at the forefront of medical cannabis and digital health.
Thrive in a flexible, remote-first environment with strong cross-functional collaboration.
Take on real responsibility, make an impact, and grow your career in an exciting industry.
About Montu Therapeutics
Montu Therapeutics is leading the transformation of healthcare access through digital innovation. With our telemedicine platform and nationwide pharmacy partnerships, we empower patients across Germany to access medical care and treatments - quickly, safely, and conveniently.
To accelerate the growth of our medical cannabis offering, we’re seeking a Business Development Manager to help shape the online business, strengthen our market position, and work cross-functionally with key stakeholders to deliver a top-tier product experience.