Marketing Specialist (Sport Content Acquisition, Programming & Production : AIS Play)

Become a part of Thailand’s no.1 Digital Service Provider, Who strives to provide best services that help people fulfil their dreams.

We are looking for potential candidates who are eager to learn and grow to join our young talent team.

Job Posting Location

Bangkok

Job Summary

Responsible for end-to-end sports content management—from acquiring rights to programming schedules and overseeing production. This role ensures compelling sports offerings across all platforms while aligning with business objectives and audience demands.

Job Description

Content Acquisition

• Identify, evaluate, and negotiate the acquisition of local and international sports content (live and non-live).
• Build relationships with rights holders, agencies, and content partners.
• Analyze viewership data and market trends to inform acquisition strategy.
• Manage content licensing contracts, renewals, and compliance.

Programming

• Plan and maintain sports content schedules across TV and OTT platforms.
• Coordinate scheduling to align seasonality, tournaments, and strategic priorities.
• Maximize content exposure and viewer engagement through programming optimization.

Production

• Oversee live broadcast and studio production planning for sports content.
• Liaise with production vendors and internal teams to ensure quality and timely delivery.
• Manage post-production timelines and editorial packaging for VOD and replay content.

Cross-functional Collaboration

• Work closely with marketing, analytics, legal, and platform teams to ensure content success.
• Support promotional campaigns, social media highlights, and platform UX/content positioning.

Qualifications:

• Bachelor’s degree in media, business, sport management, or related field.
• 5+ years of experience in sports content acquisition, programming, or production.
• Strong knowledge of both local and international sports markets and rights landscapes.
• Experience in negotiating and managing content rights.
• Excellent organizational and communication skills, with attention to detail.
• Comfortable working under pressure, especially around live events.

Preferred:

• Experience in both linear TV and OTT content management.
• Familiarity with rights management systems, content planning tools, or production workflows.
• Passion for sports and awareness of emerging digital trends.

Recruiter

Alisa Promchotchai (อลิสา พรหมโชติชัย)