Principal Product Marketing Manager, Core Platform

Description

About DoorLoop

DoorLoop is property management software built for speed and the smart choice for people who take growth seriously. With offices in Miami, New York City, and Tel Aviv, we’re a global company helping property owners and managers move faster, scale smarter, and get real support, real fast.

We’re proudly People First. That’s why we’re a Certified Great Place to Work, recognized by Forbes as one of America’s Best Startup Employers in both 2024 and 2025, and earn top ratings on Glassdoor.

Mission

We’re hiring a Principal Product Marketing Manager, Core Platform to own DoorLoop’s core platform go-to-market strategy end to end.

This is a senior individual contributor role based in New York, NY (hybrid) with heavy cross-functional collaboration across the United States and Israel, including close day-to-day partnership with feature Product Marketing Managers based in Tel Aviv. You will work closely with U.S.-based Sales, Demand Generation, Customer Experience and Israel-based Product, Engineering, and Design partners.

You will be the single-threaded owner of the core platform story—defining how the platform is positioned, sold, activated, adopted, and expanded across the customer lifecycle. This role spans prospecting → sales motion → onboarding → activation → adoption → expansion, with direct impact on revenue, usage, and long-term customer value.

This is not a feature-focused PMM role. It is a platform-level ownership role that sets direction, raises the bar for PMM craft, and shapes how DoorLoop competes and wins upmarket.

Responsibilities

• Own the end-to-end go-to-market strategy for DoorLoop’s core platform—from prospecting through activation, adoption, and expansion.
• Define and evolve platform-level positioning, messaging, and narrative across ICPs, personas, segments, and lifecycle stages.
• Serve as the single-threaded owner of how the core platform is understood, evaluated, sold, and adopted by customers.
• Develop and maintain buyer personas, journeys, and messaging frameworks that inform Sales, Marketing, Product, and CX.
• Lead platform-level competitive intelligence, including win/loss analysis, differentiation, and sales guidance.
• Own GTM for core platform launches and major releases, partnering closely with Product and Engineering to shape scope, sequencing, and narrative.
• Drive improvements in onboarding, activation, adoption, and expansion through lifecycle-based GTM plays and data-driven insights.
• Own upmarket and mid-market sales enablement, equipping teams to sell platform value across longer, multi-stakeholder sales cycles.
• Act as a strategic cross-functional partner across Product, Sales, Demand Gen, CX, Design, and Content, operating effectively across U.S. and Israel teams.
• Raise the bar for product marketing excellence through clear standards, strong execution, and strategic influence.

Requirements

• 8–10+ years of Product Marketing experience in B2B SaaS, ideally in platform or multi-product environments.
• Proven ownership of platform-level GTM strategy, beyond feature launches.
• Strong understanding of mid-market and upmarket B2B buyers, including sales enablement and competitive selling.
• Demonstrated ability to craft and adapt positioning, messaging, and GTM strategy across personas, segments, and deal sizes.
• Experience leading competitive intelligence, win/loss analysis, market research, and pricing or packaging-related initiatives.
• Exceptional written and verbal English, with a track record of producing clear, persuasive product messaging.
• Deep experience partnering with Product and Engineering teams.
• Comfort operating across distributed, cross-time-zone teams.
• Strategic, outcomes-driven operator with strong execution discipline.

Benefits

• Unlimited paid time off: take unlimited personal, sick, and vacation days.
• 401(k): plan for retirement with 4% matching and instant vesting.
• Medical, dental, and vision insurance: we offer full medical coverage for employees through United Healthcare and full dental and vision coverage through Guardian, with 25% coverage for dependents across all plans.
• Life insurance: $100,000 policy fully covered by DoorLoop.
• Disability insurance: short- and long-term disability insurance fully covered by DoorLoop.
• Paid parental leave: paid maternity and paternity leave for birth and adoption.
• Monthly stipend: a dedicated budget for work-related expenses.
• Best-in-class equipment: Get a company laptop and all the top-tier tools to set you up for success.

Compensation Range

The salary range for this position is $175,000-$190,000 annually. Actual compensation will vary based on a candidate's qualifications, experience, and other relevant factors.

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