Marketing Specialist, UHealth Marketing

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Writes or edits, direct the design of, publishes, and distributes marketing and communication materials.  Maintains familiarity with all departmental programs and services and updates all communication resources accordingly. Serves as editor for all departmental newsletters and assumes responsibility for promoting, updating, and responding to all social media. Develops the content of the department’s website and monitors information to assure the web site is accurate. Develops advertising messages and promotional campaigns for the organization. Creates tracking systems that evaluate the effectiveness of marketing programs and projects implemented by the department. Coordinates and assists with special events and community outreach projects designed to increase awareness and utilization of services. Oversees the maintenance of essential resources and background files including subject and source files, photo files, and related information. Adheres to University and unit-level policies and procedures and safeguards University assets.

This list of duties and responsibilities is not intended to be all-inclusive and may be expanded to include other duties or responsibilities as necessary.

CORE QUALIFICATIONS                                                                                        

Education:

Bachelor’s Degree in relevant field

Certification and Licensing:

Refer to department description for applicable certification requirements

Experience:  

Minimum 2 years of relevant experience

Knowledge, Skills and Attitudes:

• Learning Agility: Ability to learn new procedures, technologies, and protocols, and adapt to changing priorities and work demands.
• Teamwork: Ability to work collaboratively with others and contribute to a team environment.
• Technical Proficiency: Skilled in using office software, technology, and relevant computer applications.
• Communication: Strong and clear written and verbal communication skills for interacting with colleagues and stakeholders.

This is a core job profile description and is not reflective of all duties that may be assigned to a specific position in each individual department. The above statements are intended to describe the general nature and primary responsibilities of this core job profile. Specific duties and tasks may vary based upon departmental needs. Other duties may be assigned to the above consistent with the knowledge, skills, and abilities required for the job.

DEPARTMENT ADDENDUM

The Marketing Specialist supports with the execution of Sylvester Comprehensive Cancer Center’s marketing strategies by coordinating the production of marketing collateral and videos, executing digital marketing activities and supporting with measurement efforts. We are looking for a creative and detailed-oriented candidate that is proactive and works well in a team environment.

1) Coordinates production of marketing materials

• Develops copy for collateral material, including flyers, brochures, event invitations, among others. 
• Coordinates design with internal and external designers. 
• Keeps internal tracker up to date. 

2) Coordinates multimedia needs

• Staffs video productions and photoshoots on campus. 
• Coordinates production with video and photography vendors. 
• Gathers wardrobe and other props for video productions and photoshoots. 
• Keeps internal stakeholder contact list up to date. 
• Keeps Sylvester’s video gallery up to date and organized.

3) Executes digital marketing activities

• Updates distribution lists.
• Uploads and distributes email blasts.

4) Supports with measurement efforts

• Develops integrated reports for MarComm team. 
• Keeps MarComm master calendar up to date. 

Knowledge, Skills and Attitudes:

• Strong knowledge of Microsoft Applications including Word, Excel, and PowerPoint
• Basic knowledge in Adobe PDF editor
• Experience using email marketing platforms, such as Mailchimp or Eloqua
• Experience using project management tools, such as Asana and Smartsheet
• Excellent organizational and time management skills, with the ability to handle multiple projects and adapt to evolving priorities.
• Ability to write effective marketing copy around cancer-related topics.

The University of Miami offers competitive salaries and a comprehensive benefits package including medical, dental, tuition remission and more.

UHealth-University of Miami Health System, South Florida's only university-based health system, provides leading-edge patient care powered by the ground breaking research and medical education at the Miller School of Medicine. As an academic medical center, we are proud to serve South Florida, Latin America and the Caribbean. Our physicians represent more than 100 specialties and sub-specialties, and have more than one million patient encounters each year. Our tradition of excellence has earned worldwide recognition for outstanding teaching, research and patient care. We're the challenge you've been looking for.

The University of Miami is an Equal Opportunity Employer. Applicants and employees are protected from discrimination based on certain categories protected by Federal law.

Job Status:

Full time

Employee Type:

Staff