About this role
Senior Brand Manager深圳社招全职职位描述- Brand Strategy Development: Own the end-to-end development and execution of the brand strategy, including long-term positioning, messaging, and market differentiation. Ensure alignment with business goals and evolving consumer trends. Uphold and evolve brand guidelines to ensure consistency and integrity across all marketing materials.
- Brand Campaign Management: Oversee the development, execution, and optimization of multi-channel brand campaigns to build brand awareness and drive engagement.
- Creative Direction: Collaborate with internal and external creative teams to ensure all content and collateral align with the brand's identity and messaging
- Content Oversight: Manage in-house and external content teams, ensuring all content meets high creative standards and complies with brand guidelines. Evaluate content performance and provide guidance to optimize creative output.
- Brand Performance: Track and analyze brand performance through key metrics (brand awareness, sentiment, loyalty, etc.) and provide actionable insights to optimize brand campaigns and initiatives.
- Budget Management: Oversee the brand budget, ensuring that all brand activities are delivered on time, within budget, and aligned with strategic objectives.
- Mentorship & Leadership: Set clear objectives, lead and mentor team members, providing guidance on brand best practices and creative development.职位要求- 5-10 years experience working in brand management, marketing, and/or agency experience, with at least 2 years in a leadership role, overseas experience preferred; Proven track record of building and executing successful brand strategies at a senior level;
- A deep understanding of brand design and creative direction. Ability to work with creative teams to develop visually compelling campaigns that align with the brand’s strategic goals;
- Exceptional written and verbal communication skills. Ability to present and advocate for the brand at the executive level, and effectively communicate complex ideas;
- Excellent organizational skills and the ability to manage multiple projects simultaneously, ensuring timely delivery and alignment with overall business objectives;
- Experience working with internal creative teams and agencies is valued;投递