Video Marketing Specialist

Description

Location: Fully-Remote

Job Type: Full-Time, Non-Exempt

Position Overview:

The Video Marketing Specialist will be responsible for planning, producing, and distributing video content that supports brand awareness, lead generation, and client education. This mid-level role requires both creative execution and strategic thinking, with a strong understanding of B2B audiences and professional services marketing.

Key Responsibilities:

Video Strategy & Planning

• Develop video concepts aligned with marketing objectives, campaigns, and buyer journey stages
• Collaborate with marketing, sales, and subject-matter experts to translate complex investigative services into clear visual narratives
• Maintain a video content calendar aligned with broader marketing initiatives

Brand Presence & Employer Brand Support

• Serve as an on-camera brand ambassador for select video and social content, representing the firm’s values, professionalism, and culture
• Participate in occasional short-form social media content that supports employer branding and recruitment efforts (e.g., behind-the-scenes, culture highlights, day-in-the-life, careers-focused videos)
• Collaborate with marketing and HR to create authentic video content that attracts talent while maintaining a professional, credible B2B brand presence
• Support the firm’s visibility on platforms such as LinkedIn and other relevant channels through personality-driven, compliant content when appropriate
• Ensure all video content aligns with brand guidelines, tone, and confidentiality standards

Content Production, & Compliance

• Script, shoot, and edit high-quality video content, including:
• Brand and explainer videos
• Thought leadership and educational content
• Client testimonials and case studies (as appropriate)
• Social media and website videos
• Manage lighting, audio, framing, and post-production to ensure professional standards
• Create motion graphics, captions, and basic animations when needed
• Work within legal, ethical, and regulatory constraints relevant to investigative services

Distribution, Optimization & Performance

• Publish and optimize video content across channels (website, LinkedIn, YouTube, email campaigns, sales enablement)
• Adapt long-form content into short-form clips for social media and campaigns
• Apply SEO and platform best practices (titles, thumbnails, captions, CTAs)
• Track and report on video performance metrics (engagement, completion rate, conversions)
• Use insights to refine content strategy and improve future videos

Full-Time Benefits:

• Paid Time Off and Paid Holidays
• Health, Dental, Vision, Employer Paid Life Insurance, Supplemental Health Benefits, Flexible Spending Accounts
• 401K with Company Match

About Us:

Frasco has been in business for 60 years as a family-owned full-service investigation company with hundreds of investigators and regional office nationwide. Our vibrant company culture, driven by core values of integrity, innovation, and excellence, fosters a supportive and collaborative environment where every individual is valued. We are committed to diversity and inclusion, encouraging applications from all backgrounds. Join us to make a meaningful impact and thrive in a positive, respectful workplace. 

Requirements

Required Qualifications

• 3–5 years of experience in video production or video marketing, preferably in B2B or professional services
• Strong proficiency with video editing software (e.g., Adobe Premiere Pro, After Effects, Final Cut Pro)
• Experience filming interviews and corporate content
• Ability to translate complex or sensitive topics into clear, engaging video content
• Strong storytelling, scripting, and visual communication skills
• Experience managing multiple projects and deadlines

Preferred Qualifications

• Familiarity with LinkedIn and YouTube marketing for B2B audiences
• Motion graphics or animation experience
• Understanding of content marketing and demand generation strategies
• Comfort appearing on camera as a brand representative or social media personality
• Experience creating or contributing to professional social media content for brand or recruitment purposes
• Understanding of employer branding and talent attraction content in a B2B environment

Key Competencies

• Detail-oriented with high professional standards
• Comfortable working with senior stakeholders and subject-matter experts
• Discreet, trustworthy, and respectful of confidential information
• Self-directed with strong project management skills
• Analytical mindset with creative execution
• Confident, professional on-camera presence
• Strong judgment in balancing authenticity with brand, legal, and confidentiality requirements

  

Start your career with a leader in the investigations industry that is financially stable, is experiencing growth, and whose history spans over 60 years!
Ready to make a difference? Apply now!All replies are confidentialEqual Opportunity Employer

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