Sr. Manager, Email Program Management

Role Purpose

Lead and oversee technical development projects for our Email Marketing Development team, leveraging Salesforce Marketing Cloud (SFMC). Manage a team member in support of program requirements.

Key Accountabilities

• Project Leadership: 
  • Manage end-to-end lifecycle of technical development projects within the email marketing domain.
  • Define project scope, objectives, timelines, and deliverables in collaboration with stakeholders.
• Technical Coordination: 
  • Partner with developers, architects, and marketing teams to implement solutions in Salesforce Marketing Cloud.
  • Ensure integration with CRM systems, data platforms, and other marketing technologies.
• Hybrid Agile Delivery: 
  • Drive projects using a hybrid Agile approach, blending iterative development with traditional project management practices.
  • Facilitate sprint planning, backlog refinement, and release management while maintaining overall project governance.
• Stakeholder Management: 
  • Serve as a liaison between marketing, IT, and external vendors.
  • Communicate project status, risks, and dependencies to leadership and stakeholders.
• Process & Governance: 
  • Establish and enforce project management best practices, including Agile or hybrid methodologies.
  • Maintain documentation, compliance standards, and quality assurance protocols.
• Risk & Issue Management: 
  • Identify potential risks and develop mitigation strategies.
  • Resolve technical and operational challenges promptly.
• Performance Tracking: 
  • Monitor KPIs and project metrics to ensure successful delivery and continuous improvement.

Key Skills & Experiences

Education

• Bachelor’s degree in Marketing, Information Technology, Business, or related field (Master’s preferred).

Experience

• 7+ years of project management experience, with at least 3 years in marketing technology or CRM platforms.
  • Proven track record managing technical projects involving Salesforce Marketing Cloud.
  • Experience working in Agile or hybrid Agile environments.

Technical Skills and Knowledge

• Demonstrated project management experience in organizing, planning and executing large-scale projects from conception through implementation.
• Experience hiring and managing multiple vendors for large-scale projects
• Demonstrated ability to work comfortably under pressure, balancing competing priorities and adapting quickly to a constantly changing environment.
• Demonstrated effective verbal and written communication skills for the purpose of providing information to clients, vendors, colleagues, staff, and hotels.
• Demonstrated attention to detail and ability to manage multiple tasks/clients required with precise accuracy.
• Demonstrated ability to build strong relationships by establishing credibility through subject matter expertise with a collaborative, solution-driven approach.
• Demonstrated budgeting skills
• Familiarity with meeting industry software and online registration tools, Audio/Visual equipment and experience with Virtual meeting applications/Webinars.
• Demonstrated ability to solve problems in a systematic manner.
• Demonstrated strong contract negotiation skills with understanding of event vendor contract terms/language.
• Excellent communication, leadership, and problem-solving skills.
• Strong understanding of email marketing workflows, data segmentation, and automation.
  • Proficiency in project management tools (e.g., Jira, Asana, MS Project).
  • Excellent communication, leadership, and problem-solving skills.
• Certifications (Preferred): 
  • PMP, Agile/Scrum certification.

At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?