Email Marketing Specialist

Power TakeOff is seeking an Email Marketing Specialist to help support and continuously improve our email outreach campaigns for energy efficiency programs that meet or exceed the company's performance metrics and energy savings goals.

About Power Takeoff, Inc.

Power TakeOff is a leading provider of software and implementation solutions in the utility industry, specializing in energy efficiency and demand side management (DSM). Our mission is to identify and deliver data-driven solutions to guide our partners and their communities to a lower carbon future. We drive our sustainability impact through software and services leveraging utility meter data and layered data sets, advanced analytics, and personalized customer engagements that help businesses better understand and reduce their energy consumption. We deliver cost-effective solutions for over 25 utilities across North America.

Position Summary

The Email Marketing Specialist will support various aspects of email outreach campaigns, including delivery, content creation, building and maintaining templates, and tracking.

The ideal candidate is a technically skilled and proactive person who will be our in-house email marketing platform expert for delivering actionable, personalized energy-efficiency content and insights directly to businesses to help them reduce their energy waste.

A successful candidate enjoys problem solving, learning new systems, collaborating across teams, taking ownership to find or recommend the tools and processes needed to make a project successful, embodying a continuous improvement mindset.

Key Responsibilities

• Administer email marketing and sales engagement platforms (e.g. Outreach.io, OneSignal)
• • Serve as an internal platform expert to assist the team with questions and problems
  • Manage the configuration of the email marketing platform to ensure email campaigns run smoothly
  • Maintain an active outreach calendar by managing the frequency of contact with customers
  • Act as a point of contact with the vendors of the email marketing softwares to stay informed about changes
  • Assist in selecting new email marketing platforms as company needs arise
• Plan, create, test, and launch segmented email outreach campaigns
• • Plan: Understanding the scope and constraints of email campaigns and recommend detailed execution plans
  • Create: Draft email campaign templates, with automated input fields related to the personalization of emails from provided designs.
  • Test: Verify the correct configuration of email templates and associated inputs through robust testing
• Execute fully automated (trigger) and semi-automated (drip) email campaigns using an email marketing platform, SQL queries, data filters, data extensions, templates, automation, etc.
• Understand the data pipelines that affect email campaigns to be able to configure, test and execute email campaigns
• • The data pipeline for segmentation and personalization information could consist of information stored in different systems like the CRM, AWS cloud, spreadsheets, etc.
• Ensure compliance with the regulations for email campaigns and keeping up to date with the regulatory changes affecting the email outreach at Power TakeOff
• • In addition to regulatory compliance, ensuring email campaigns are set up in accordance with Power TakeOff’s contractual requirements for the DSM programs it administers
• Analyze and report relevant metrics and campaign results to management to identify improvement opportunities and facilitate decision-making like deliverability rates, open rates, click rates, conversion rates and more
• • Create reports and presentations on email campaign performance
  • Communicate insights and suggestions to other teams 
  • A/B test email content, send timing, and segmentation to ensure we land at the most effective email campaign strategies
  • Complete HTML coding/scripting when necessary to create adequate email body content
• Provide input on effective language for high quality outreach content

Key Qualifications

• Education: Bachelor’s degree in Marketing or a related field (preferred). Certifications related to email marketing platforms.
• Experience: 2-5 years in email marketing or a similar digital marketing role.
• Email Marketing Platform experience: Proficient in OneSignal desired. Proficiency in other tools like Outreach.io, Mailchimp, HubSpot and ActiveCampaign is valued. 
• HTML, CSS and LiquidSyntax: Proficient with implementing email templates according to provided designs utilizing conditional logic, loops, variable parsing and more.
• Campaign Strategy and Planning: Able to recommend and execute targeted email campaigns.
• Segmentation and Personalization: Experience with audience targeting and crafting personalized messages.
• A/B Testing and Optimization: Experience with testing and analyzing campaign performance for improvements.
• Analytics and Reporting: Strong ability to track, analyze, and report on campaign metrics.
• Copywriting and Content Creation: Possesses excellent writing skills for creating engaging and persuasive email content.
• Design Fundamentals: Possesses basic design skills for creating visually appealing emails.
• Compliance Knowledge: Familiar with email marketing laws like CAN-SPAM.
• Project Management: Able to handle multiple campaign projects and meet deadlines.
• Critical thinking: Able to identify questions and potential issues and opportunities early.
• Proactive: Seeks solutions to problems and opportunities before they arise.
• Attention to Detail: Precise in content, design, and execution.
• Adaptability: Willingness to learn and stay updated with industry trends and shifting business needs.
• Communication: Communicates early, often, clearly in meetings, via Slack, and through other forms of documentation.
• Willingness to learn and affinity for research: Able to learn about complex new issues, platforms, etc. quickly.
• Organization: Able to juggle multi-faceted problems and multiple projects at once while keeping thorough documentation.
• Integrity: Possesses absolute integrity to work within the protocols of the company, especially those related to handling personal information and data security.

Location and Travel

Power TakeOff is a 100% virtual company with no physical office location. However, many employees are based in two hubs in the areas around Denver, CO and Kitchener-Waterloo, Ontario. Residence in one of these two hubs is desired but not required, and relocation assistance will not be provided for the position. This position is eligible for employment in the United States or Canada.

Travel is not expected for this position. Power TakeOff will cover the associated accommodation and travel expenses for any such travel.

Compensation and Benefits

The total expected base salary range for employees residing in the U.S. is between $70,000 - $85,000 USD and CAD 82,000 - CAD 99,500 per year, depending on experience. Power TakeOff maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, and market conditions.

Benefits include:

• Medical insurance, including vision and dental
• Health Savings Account contributions
• Retirement plans with company matching
• Student Loan Incentive Repayment Program (eligible 12 months after employment)
• Generous time off, including: 
• • 15 paid vacation days, increasing to 20 after the first year
  • 7 flexible well-being days
  • At least 9 paid holidays
  • All company winter break between Dec. 25th and Jan. 1st
  • Summer "Friyays", from June through August we get each 2nd and 4th Friday off!

Join our team and play a key role in driving positive impacts for our business, our customers, our utility clients, the environment, and all of society!