Growth Marketing Specialist

Department: Marketing

Employment Type: Full Time

Location: Mississauga

Compensation: $75,000 - $85,000 / year

Description

The Role 

We'd like you to conduct an experiment. Log on Twitter. Search "dbrand marketing". Open a new tab. Search "[your company's name] marketing". Compare and contrast the results.

Our brand promise is simple: "It's not a product. It's a culture.™" That's a lot more than a catchphrase -- it's core to everything we do. Whether we're sending content creators birthday cakes with baked-in phones, roasting beggars on social media, nuking PETA, or creating a mini-documentary of a customer getting our logo tattooed on their leg, we're in the business of building a brand experience first, and delivering (world-class) products second. In return, we’ve amassed a cult. That, and access to a lot of wallets. We won't lie: it's a pretty sweet deal.

Our marketing machine is one of our most powerful tools when it comes to spreading the good word of dbrand to the unwashed masses. We're looking for a Growth Marketing Specialist who can supercharge that machine. Whether they're developing and maintaining ad campaigns, coordinating with our creative team for assets, or finding methods to further improve our gold-standard CPA and CLV rates, the SGMS retains a singular focus: evolve the cult. If that doesn't sound like your kind of job, save us all some time and close the tab. The job isn't right for you.

If, on the other hand, you're the sort of analytical and motivated individual that we're looking for -- possessing razor-sharp judgment and a knack for critical thinking -- you should keep reading. "dbrand marketing" and "[your company's name] marketing" might end up being identical search queries.

The Environment

Still here? Excellent. dbrand thrives where other eCommerce companies have failed because our customers enjoy a revolutionary degree of commitment, engagement, and accessibility from us. Maintaining an internal culture of excellence, the likes of which our highly-engaged audience demands and deserves, is critical to dbrand's current and future success. Our customers deserve no less than the absolute best, and we hold every member of the team to that exacting standard. Surrounded by a diverse team that lives and breathes dbrand, the Email Marketing Specialist is tasked with deploying and maintaining our email marketing campaigns, applying and monitoring A/B testing across all channels, and keeping their fingers on the pulse of innovative strategies for customer acquisition and retention.

So, what's in it for you? Well, unlike most companies, we actually care about the work we're doing. Every time our customers tweet about us, post on our subreddit, or write an adoring email, we're moving one step closer to world domination. Spreading the good word and growing our cult-like audience? That's its own reward. At dbrand, you have the opportunity to create once-in-a-lifetime brand experiences for consumers. If you're someone who's organized, committed, and excited about our mission, to say you'd thrive here would be an understatement.

Before you can get the opportunity to join our passionate, dynamic team and help us grow the cult, you'll need to prove yourself. Let’s see if you’ve got what it takes…

The Characteristics

• Agile: You’re nimble. You’re adaptable. You thrive in an environment where priorities can change in an instant.
• Analytical: Your decisions are driven by only one thing: data. You continue to master all the tools necessary to surface insights.
• Collaborative: You enjoy purposeful meetings. You value the contributions and perspectives of your coworkers as much as you do your CEO.
• Curious: You’re eager to learn new concepts and master new skills. There’s no tool that’s useless in your arsenal.
• Disciplined: You never allow the details to slip, understanding that every bit of minutiae forms the bigger picture.
• Enthusiastic: You exhibit a contagious passion for digital marketing.
• Innovative: You develop new approaches to complex problems.
• Perfectionist: You persist until the smallest detail has been optimized. Knows nothing less than 100%.
• Persistent: You’ve never failed. You’ve only experienced speed bumps on your path to success.
• Reliable: You live up to both verbal and written agreements. You can be trusted to work effectively, without oversight.

The Responsibilities and Qualifications

In order to make a positive impact as part of our team, your focus in this role will be to:

• Build and manage Facebook, Google, Reddit, and other paid campaigns, incorporating nuanced strategy, iterative testing, and our creative asset flywheel.
• Identify and execute on opportunities for new customer growth, defining messaging and conversion paths for prospective audiences.
• Create content briefs to request the necessary brand and marketing assets from the internal Creative Team (ads, copy, creative strategy, desired outcomes, etc.).
• Continually iterate and improve conversion across the entire customer acquisition funnel through A/B testing and experimentation across all campaign elements.
• Evaluate and recommend new ad networks and platforms (TikTok, Snap, X, Applovin, Reddit, etc.) to further elevate dbrand’s marketing-to-audience fit.
• Own and report on key business and digital marketing results and KPIs, including ad budget distribution, conversion rate, CPA, and MER.
• Manage the reporting of attribution to stakeholders within the company, in order to recommend budget adjustments across the lifecycle of products and consumer spending seasons. 

If you find a box you can’t check, stop reading and look for a company who demands less from their Marketing team:

• 2+ years digital marketing experience, with at least 1 year with a focus on DTC growth marketing or demand generation.
• Successful track record of planning, improving, and scaling multi-million dollar paid digital ad campaigns with positive growth and ROAS.
• Absolute mastery in optimizing paid search and social campaigns.
• Proven experience running and reporting on A/B and multivariate test experiments.
• Ability to identify and implement process improvements using a data-driven approach.
• Detail-oriented, self-sufficient, resourceful, organized, and proactive.
• Experience leading cross-departmental projects by inspiring, influencing, and communicating across all levels of stakeholders.
• Insights and engagement with the current state of DTC ad buying and creative strategy. 

The Moment of Truth

The job pays between $75,000 and $85,000 per year with health, dental, vision, profit-sharing and GRSP benefits. We’re located a few minutes west of Pearson Airport.

Still think you have what it takes to ensure that we're attracting the world-class talent that our customers deserve? 

To be perfectly honest, we doubt it.

You're welcome to prove us wrong.

Vacancy Status Disclosure: This job posting is for a newly created position.