About this role
Product Marketing and Portfolio Management
Maintain the Product and Brand Matrices to be used for procurement and production purposes, drive the online virtual catalogue, as well as refine branding and positioning.
Develop, maintain and measure KPIs for optimal brand health & sales results to be able to make informed decisions such as delisting, adding, and modifying products, expanding into new sectors and optimizing the lead major initiatives to drive product and brand penetration.
Build and systematize tracking models to help plan and forecast key product sales volumes, product mix, inventories, costs, pricing, and margins.
Maintain Product Line Definitions and Products Categorization by working with Strategic Marketing and Account Management
Responsible for the satisfactory resolution of all customer complaints by means of coordinating with Manufacturing and Quality Control
Expand and continuously update and refresh existing marketing content for sales tools such as training and overview videos, including technical service force and online platform to achieve optimal performance.
Act as a regulatory Subject Matter Expert by maintain Registrations and Regulatory Approvals/Certifications as required including customers approvals.
Manage and Make-Buy option decision making related to Product Economics including comparable prices by product in markets, modelling and understanding of the Volume-Supply Cost relationship for produced, procured or partner sourced products.
Lead as necessary a team of marketing business developers to convert identified priority target customer leads.
Integrate our products with any dispensers or hardware that the customer has as part of a creative selling solution.
Optimize and automate all activities and processes related to field data collection, dashboarding, model integration in systems, price benchmarking and automation, free of charge goods sampling, new product set up, customized product creation, etc.
Innovate New Products
Based on related market dynamics Generate, Manage, and prioritize the new product development Process Stages and Decision Gates by closely working with R&D, Supply Chain, Distribution, Media and Campaign partners, Strategic Marketing and Account Management
Design new Products including product form, function, packaging, economics (costs, scale, pricing, elasticities, etc.), market positioning, branding, etc.
Manage product launches and introductions including the tracking and announcements of launch and availability dates.
Market, Competitive and Customer Intelligence
Continuously gather, assess, and act on market and competitive intelligence related to the assigned product lines.
Ensure competitive product testing and evaluation and define gaps and opportunities in order to provide direction to technical team for product development and product improvements.
Collect and evaluate customer feedback related to assigned products via systematic and ad hoc methods.
Planning/Financial
Coordinate with Strategic Marketing on by-Sector launch plans for new products and to build detailed volume, revenue, and margin forecasts.
Work with Strategic Marketing to confirm and iterate resulting revenue and margin forecasts by product for the existing assigned portfolio consistent with Sector targets, account development plans and objectives.