About this role
AVEVA is creating software trusted by over 90% of leading industrial companies.
The job
As a Senior Partner Marketing Specialist, you will collaborate closely with AVEVA’s partners and channel sales teams in Japan to create demand, drive engagement, and accelerate partner-led growth. This role calls for a strategic, agile B2B marketer who can design and execute impactful partner marketing initiatives aligned with AVEVA’s growth objectives and prioritized industries.
Key Responsibilities
Develop & Execute Partner Marketing Strategy
Design and implement a comprehensive partner marketing plan for Japan, aligned with AVEVA’s regional growth priorities with channel- manufacturing, automotive and high-tech.Drive Pipeline & Brand Growth
Deliver programs that generate pipeline, acquire new customers, and strengthen AVEVA’s brand presence through partner-led initiatives.Manage Marketing Development Funds (MDF)
Oversee MDF budgets utilization, assess joint marketing plans, and ensure optimal fund utilization for maximum ROI.Localize & Adapt Global Campaigns
Tailor global channel programs for partner deployment, blending in-person and digital tactics for maximum impact.Enable Partner Success
Share best practices, guide partners on innovative marketing approaches, and foster collaboration across AVEVA’s partner ecosystem.Measure & Optimize Performance
Track KPIs, analyze ROI, and continuously refine strategies to improve outcomes.Developer Community Engagement
Execute campaigns to grow and nurture developer communities, localizing content and experiences to enhance engagement.
Skills and Experience:
B2B Marketing Expertise: 3–4 years in technology or industrial sectors, with hands-on partner marketing experience.
Strategic Thinker: Ability to connect partner marketing to broader go-to-market strategies.
Strong Communicator: Exceptional written and verbal skills; fluent in Japanese and English (mandatory).
Project Management: Proven ability to manage multiple initiatives simultaneously.
Data-Driven: Solid understanding of demand generation, ROI, and performance metrics.
Partner Ecosystem Knowledge: Familiarity with seller partner models and MDF programs.
Creative & Collaborative: Self-starter with innovative ideas and a team-oriented mindset.
Who You Are:
Passionate about partners and customers, with a flair for creating engaging marketing experiences.
Proactive, resourceful, and influential—able to guide stakeholders and partners effectively.
A true collaborator who thrives in cross-functional environments.
Marketing at AVEVA
At AVEVA Marketing, you’ll be part of a diverse global group of creative, strategic and digitally savvy thinkers and builders. Through integrated reputation, demand, engagement and enablement programs, we are at the very heart of advancing AVEVA’s mission to spark industrial ingenuity and drive responsible use of the world’s resources.
Whether you’re crafting world-class events and experiences or defining the go-to-market strategy for a particular region, industry or solution, you’ll be driving the success of AVEVA and our remarkable community of sellers, partners and customers.
Find out more: https://www.aveva.com/en/about/careers/
Japan Benefits include:
Flex working hour system, starting from total 22 days annual leaves, parental leave, additional leaves, Relo Club employee benefits, well-being support, life insurance, pension, company’s gift, education support.
It’s possible we’re hiring for this position in multiple countries, in which case the above benefits apply to the primary location. Specific benefits vary by country, but our packages are similarly comprehensive.
Find out more: aveva.com/en/about/careers/benefits/
Hybrid working
By default, employees are expected to be in their local AVEVA office three days a week, but some positions are fully office-based. Roles supporting particular customers or markets are sometimes remote.
Hiring process
Interested? Great! Get started by submitting your cover letter and CV through our application portal. AVEVA is committed to recruiting and retaining people with disabilities. Please let us know in advance if you need reasonable support during your application process.
Find out more: aveva.com/en/about/careers/hiring-process
About AVEVA
AVEVA is a global leader in industrial software with more than 6,500 employees in over 40 countries. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life – such as energy, infrastructure, chemicals, and minerals – safely, efficiently, and more sustainably.
We are committed to embedding sustainability and inclusion into our operations, our culture, and our core business strategy. Learn more about how we are progressing against our ambitious 2030 targets: sustainability-report.aveva.com/
Find out more: aveva.com/en/about/careers/
AVEVA requires all successful applicants to undergo and pass a drug screening and comprehensive background check before they start employment. Background checks will be conducted in accordance with local laws and may, subject to those laws, include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check. Certain positions dealing with sensitive and/or third-party personal data may involve additional background check criteria.
AVEVA is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business. AVEVA provides reasonable accommodation to applicants with disabilities where appropriate. If you need reasonable accommodation for any part of the application and hiring process, please notify your recruiter. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.