About this role
- Build, edit, and QA HubSpot emails, landing pages, and workflows to support membership campaigns.
- Assist in developing and deploying automated workflows for acquisition, onboarding, and retention journeys.
- Partner with the Director on campaign strategy and testing (A/B, personalization, segmentation).
- Monitor campaign performance, prepare reports, and surface insights to optimize future workflows and messaging.
- Prepare and adapt assets for multichannel use (email, web, social, print) in collaboration with the Creative Director of Consumer Revenue.
- Maintain consistency in voice, design, and technical execution across all campaigns while adhering to ACBJ brand standards.
- Support the Director in integrating AI-powered HubSpot features (including predictive lead scoring, dynamic personalization, and automated testing) to enhance engagement and retention.
#marketing
#marketingspecialist
#emailmarketing
Qualifications- 1–2 years of experience in marketing production, campaign management, or digital communications (internships included).
- Familiarity with HubSpot (or similar marketing automation/CRM) for email, design and workflow production.
- Strong writing and editing skills for marketing copy, subject lines, and CTAs.
- Understanding HTML/CSS for email and landing page editing a plus.
- Proficiency with CMS builders and project management tools (e.g., Jira, Asana, or Monday.com).
- Working knowledge of Adobe Creative Suite, Figma, or Canva for asset adjustments.
- Excellent attention to detail, organizational skills, and the ability to collaborate across marketing and creative teams.