European Marketing Lead – Vodka, Gin & Rum (Maternity Cover - 12 months)

Sazerac Company Overview

Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, Traveller, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Svedka, Wheatley, BuzzBallz, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.

Job Description/Responsibilities

Execute and develop strategic direction and performance of the Gin, Rum, Vodka portfolios to meet or exceed Sazerac's financial targets across priority country/brand mix​.

 

 

Market analysis​ 

• Conduct category based competitive audits to identify trends, opportunities and translate them into actionable solutions .
• Support the identification of category drivers and category entry points in each market, providing insight to EU Lead of Portfolio Planning and EU Marketing Director​.
• Establish framework and systems to monitor leading and lagging performance indicators across portfolio brands​.

 

Strategic planning ​ 

• Assist in building a 3-5 year plan to reach Sazerac's financial targets for priority brands/markets​.
• Support the overall portfolio for the Hub and align specific line ups for each EU market. Identify and close portfolio gaps within guidance from EU Lead of Portfolio Planning & EU Marketing Director​.
• Roll up portfolio role, objectives and KPIs for each brand.
• Tier and standardize support model across brands.

 

Brand building​ 

• Aid in identifying platforms to build mental and physical availability (both On Trade and Off Trade) of priority brands across EU​.
• Execute trade marketing programs, tools, activations within guidelines from Shopper COE​.
• Execute against established pricing corridors definition for each brand​.
• Ensure product availability to fulfill all category entry points with distinctiveness​.
• Support the EU portfolio Planning Lead & EU Marketing Director in defining distribution requirements and targets; lead sell in efforts to distributor and trade.

P&L management​ 

• Model scenarios to invest ahead of growth providing inputs to EU Marketing Director for total EU Annual Marketing Budget allocations​.
• Assign yearly Annual Marketing Budget to each brand as per guidance from EU Marketing Director and EU Lead of Portfolio Planning​.
• Contribute to the value chain definition of each brand to each distributor​.

 

Cross functional collaboration​ 

• Primary interface with Global Brand teams to align local strategies, allocations, brand building platforms​.
• Primary interface with commercial team regarding portfolio plans, where to play/how to win choices .
• Support FY brand planning process for the portfolio​.

 

Performance tracking and reporting​ 

• Coordinate to the monthly S&OP process reporting across brands in the portfolio.
• Coordinate the monthly alignment meetings with Global Brand teams and EU commercial teams​.
• Roll up monthly brand KPIs to meet targets.

Qualifications/Requirements

Required Qualifications

• Extensive relevant functional experience 

• Mastery in managing internal stakeholders and extensive experience leading people through influence​ 

• Excellent analytical, interpersonal, communication and presentation skills​ 

• Strong organization, project and time management skills​ 

• Strong proficiency with systems and data analysis tools​ 

• Experience and comfort wiring with stakeholders in Sales, Category Leadership and Brand Marketing across markets​ 

• Available to travel up to 20% monthly​