About this role
Where Your Passion Meets Purpose: Empowering Millions through Insurance!
What’s Ditto?
At Ditto, our mission is to empower users with a deep understanding of insurance, enabling them to narrow down choices, sidestep common pitfalls, and ultimately make well-informed decisions. From delivering expert insurance advice to facilitating smooth policy purchases and providing dedicated claim support, Ditto ensures a seamless end-to-end insurance experience.
We pioneered the industry-first “No-spam” policy, underscoring our commitment to user-centric solutions. Over the past three years, we’ve successfully assisted 100,00,00+ users with personalised advice on health and term insurance, and maintain a 4.9 rating with 19,000+ reviews on Google.
Ditto is part of the Finshots family, a leading financial newsletter with 500K+ subscribers, and is backed by Zerodha, India’s largest stockbroker.
Oh, did we mention — we won LinkedIn’s Top Startup Award for two consecutive years: 2022 & 2023.
About the Role
Insurance is traditionally sold through fear-mongering and spam. At Ditto, we are flipping the playbook. We’ve built a brand that people actually trust by being honest, educational, and remarkably simple.
We’re seeking a Content Marketing Lead to bridge the gap between insurance expertise and engaging, viral-ready storytelling.
With a full production team at your disposal, your job is to turn dry insurance concepts into high-traction reels, X threads, and LinkedIn posts. We need a strategist who can build massive organic traction and turn that attention into advisory bookings.
This job is befitting for someone who has dabbled extensively in scaling content and now wants to experience the entrepreneurial aspects of building a media powerhouse. Everything from building the roadmap, content pipelines, understanding lead funnels, and hiring will be in your hands.
Key Responsibilities
Develop and execute a multi-channel social media roadmap that builds Ditto into a category-defining brand.
Lead the creation of polished, high-signal short-form content (Reels, Threads, LinkedIn carousels, etc) that simplifies insurance without losing its nuance.
Manage our existing team of content marketers while actively hiring and mentoring new talent to scale our output.
Maintain a professional, yet approachable brand voice that builds deep trust - crucial for a product as sensitive as insurance.
Actively engage with & answer user queries across our channels & communities
Use data to track engagement & follower growth, while optimizing the funnel to ensure social traffic converts into high-quality leads.
Stay ahead of the curve on X, LinkedIn trends, & other social channels to ensure Ditto is a part of the daily conversation
Work closely with our insurance advisors (SMEs) to extract their on-the-ground insights and turn them into viral-ready content.
Report & present social media metrics to the top management
Keep a pulse on what’s happening inside Ditto - from customer success stories to advisor debates - and translate them into timely, relatable content
Oversee our founder's presence on social media and communicate important milestones to our audiences
Requirements
3+ years of experience in social media or content marketing with a proven track record of scaling brand accounts.
Prior experience in high-growth startups (Fintech, Edtech preferred).
Strong experience leading and mentoring creative teams including designers, editors, and writers.
Clear strategic thinking with strong execution capability.
What’s In It for You?
Competitive compensation
Comprehensive Health and Term Insurance
The chance to shape the future of insurance education in India
At Ditto, you’ll be part of a smart, ambitious, and supportive team. With our flat hierarchy, you’ll have the chance to collaborate closely with people across all levels from Day 1.
Unlimited access to our office pantry :)
The Hiring Process
Introductory call with HR
Task or Assignment
Task Round
Final Round
This is an in-office role. Our address is : Fortuna-1, No 680, 15th Cross, J.P Nagar 2nd phase, J P Nagar, Bangalore, Bangalore South - 560078, Karnataka, India.