About this role
About DoubleTick:
DoubleTick is a Multi-Number Conversational Intelligence and WA CX Platform designed specifically to enable Frontline Executives, Sales Teams, Relationship Managers, Dealerships, Retail Stores WhatsApp Handles and centralise, govern, automate and scale Customer Experience using Business Messaging on WhatsApp by helping brands unlock the true voice of the customer and control CX across 1000s of these individual WhatsApp handles. It boosts operational efficiency by enabling AI Bots, automations, WhatsApp Voice, centralized WhatsApp broadcast and analytics across all WhatsApp handles of the organization.
DoubleTick is recognised as Emerging Technology Partner of the Year by Meta @ WhatsApp Business Summit 2025. Backed by InfoEdge Ventures and BeeNext Singapore, DoubleTick serves over 10,000+ businesses in India and UAE across 100+ verticals. Brands using DoubleTick include IDFC First Bank, MakeMyTrip, Bajaj Finserv, AngelOne, Piramal Finance, Kotak Securities, upGrad, Royal Enfield, CoinDCX, D-Link, ForeverMark, GRT Jewellers, Jaro, SabyaSachi, DarGlobal and more.
For more details, check out our website : https://doubletick.io
Key Responsibilities
Build and execute a content strategy aligned with GTM & demand gen
Create high-impact content: blogs, LinkedIn posts, case studies, playbooks
Own LinkedIn content for brand + founder thought leadership
Repurpose long-form content into short-form (posts, carousels, reels)
Work closely with founders, product, sales & CS teams
Turn real customer insights into compelling stories
Track performance and optimize for leads & engagement
What We’re Looking For
3–6 years of B2B content marketing experience
Experience in SaaS / MarTech / CX / CRM is a big plus
Strong writing, storytelling & distribution skills
Clear understanding of content-led growth & funnels
Comfortable working in a fast-paced startup environment
Bonus Points
Experience with WhatsApp marketing or sales automation products
Founder-brand / thought leadership content experience
SEO and performance content exposure
Why Work With Us?
Accelerated Career Growth – Fast-track your way into leadership roles with a clear growth path.
Challenging Work Environment – Collaborate with large enterprises and solve complex technology problems.
Career Flexibility – Explore transitions into roles like Product Manager and beyond.
Supportive Culture – Work with a friendly, approachable team and management that values people.
Founder-Led Exposure – Get a front-row seat to the startup journey and work closely with the founding team.
Sharpen Customer-Centric Skills – Gain hands-on experience and build strong customer-facing and problem-solving skills.
Hands-On Innovation – Be directly involved in AI bot creation, prompt engineering, and cutting-edge customer engagement solutions.