About this role
Core Responsibilities:
- Direct effective execusion of marketing strategies for the Cluster and each of its businesses.
- Provide guidance on cluster’s marketing plans, campaigns, initiatives and programs.
- Foster successful relationships with key enablers for Cluster and/or its businesses’ marketing and PR activities via open communication and responsiveness to issues affecting the strategic direction, reputation or meeting its objectives.
- Manage overall marketing services to protect the reputation of the cluster and consistently promote its services.
- Develop a customer-centric culture in which team members are encouraged and empowered to develop integrated projects that demonstrate marketing excellence.
- Control budget and actual expenditure on marketing activities.
- Conduct market research to study industry best practices; latest channels, materials and tools; and propose new ideas in the cluster to promote products and services.
- Review cluster’s marketing content and the appropriate channels to attract customers.
- Prepare reports with regards to cluster’s marketing performance, current activities, bottlenecks and recommendation plans.
People Management Responsibilities:
- Provide strong and visionary leadership, supervision, and guidance to the team, setting clear expectations and creating a culture of accountability.
- Ensure that the team has access to the necessary resources, including budget and technology, to support their projects.
- Promote diversity and inclusion within the team to harness a broader range of perspectives and ideas.
- Coach and mentor direct reports ensuring the effective management of their teams.
Strategic Responsibilities:
- Develop the brand strategy for the Cluster and its businesses including the development of the brand position and value propositions for each of the customer segments.
- Provide supervision over the activities of marketing and communications department ensuring that the team’s output is integrated, meets objectives and is measured.
- Manage the processes, workflows and the structure of the department ensuring that they are optimised, and that high-quality output is delivered
- Ensure that the marketing and communications department is aligned with procurement, operations and HR to ensure smooth day-to-day operations.
- Bachelor degree in Business Administration, Marketing, Journalism, Public Relations or a related field. Master's degree is a plus
- High level of proficiency in English; working knowledge of Arabic is desirable.
- A minimum of 6-8 years of experience in a similar role