Brand Manager

Role Summary

We are looking for a dynamic and consumer-centric Brand Manager to drive brand strategy, marketing initiatives, and business growth. The role will be responsible for end-to-end brand management including brand planning, execution of marketing campaigns, consumer insights, and cross-functional coordination to strengthen brand equity and achieve business objectives.

Key Skills & Competencies

• Strong strategic thinking and analytical skills
   
• Excellent communication and stakeholder management
   
• Experience in campaign planning and execution
   
• Consumer-first mindset with strong business acumen
   
• Ability to manage multiple projects in a fast-paced environment
   

 

Key Responsibilities

Brand Strategy & Planning

• Develop and execute annual brand plans aligned with business goals.
   
  
• Drive brand positioning, messaging, and long-term brand vision.
   
  
• Manage brand P&L, budgets, and ROI tracking for marketing spends.
   
  

Marketing & Campaign Execution

• Lead integrated marketing campaigns across ATL, BTL, digital, and social media.
   
  
• Collaborate with creative and media agencies for campaign development and execution.
   
  
• Ensure consistency in brand communication across all touchpoints.
   

Consumer & Market Insights

• Analyze market trends, consumer behavior, and competitive landscape.
   
• Leverage consumer insights to identify growth opportunities and innovation ideas.
   
• Track brand health metrics and take corrective actions where required.
   

Product & Innovation Support

• Support new product launches, extensions, and relaunches.
   
• Work closely with R&D, sales, and supply chain teams for seamless execution.
   
• Manage packaging development, claims, and compliance in coordination with regulatory teams (if applicable).
   

Stakeholder & Cross-Functional Collaboration

• Partner with Sales, Trade Marketing, Finance, and Supply Chain teams to drive execution excellence.
   
• Present brand performance, insights, and recommendations to leadership.
   

Qualifications & Experience

• MBA / PGDM in Marketing from a reputed institute
   
• 48 years of experience in Brand Management (FMCG / Consumer / Pharma preferred)
   
• Hands-on experience with media planning, digital marketing, and agency management
   
• Experience in managing brands across lifecycle stages

In the three decades of its existence, Piramal Group has pursued a twin strategy of both organic and inorganic growth. Driven by its core values, Piramal Group steadfastly pursues inclusive growth, while adhering to ethical and values-driven practices.
Equal employment opportunity Piramal Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, ethnicity, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetics, or other applicable legally protected characteristics.
We base our employment decisions on merit considering qualifications, skills, performance, and achievements. We endeavor to ensure that all applicants and employees receive equal opportunity in personnel matters, including recruitment, selection, training, placement, promotion, demotion, compensation and benefits, transfers, terminations, and working conditions, including reasonable accommodation for qualified individuals with disabilities as well as individuals with needs related to their religious observance or practice.