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Senior Field Marketing Manager

Workday

Posted 14 days ago

About this role

Your work days are brighter here.

We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.

About the Team

Workday is recognised globally as a leading employer and we’re growing in ANZ at a rapid pace. The shift to the cloud and AI among the region’s largest organisations is driving demand for the very solutions Workday was built to solve. Our aim is to bring a brighter work day to all of our customers and their people and to support this mission, we’re looking to convert a contract role to permanent. The role requires both a strategist and hands on participant in how we engage with our top accounts. Something Rebecca Lo Monoco has demonstrated she can do during her12 month contact with the team

About the Role

As an integral member of our ANZ Marketing team, Rebecca will be responsible for working with the Senior Industry lead to develop and implement effective FSI Industry based campaigns to meet the demand generation goals for the ANZ region.



Key responsibilities will include:

  • Define target audience segments and develop targeted messaging based on customer and industry pain points

  • Execute integrated lead generation campaigns, across various channels (e.g digital, content, email, social, media, events)

  • Develop and execute full funnel customer journeys to drive brand awareness, generate leads, progress pipeline and ultimately contribute to revenue growth within key industry segments

  • Manage campaign budgets and track performance metrics to optimize ROI

  • Report on campaign results and provide recommendations for improvement

  •  Collaborate with various external and internal teams, to drive programmes that meet marketing goals and create positive audience experience.

  • Communicate key campaigns and priorities to internal constituents including product marketing, sales teams, and third parties.

  • Co-ordinating marketing campaigns with sales activities and ensuring tight integration for follow-up.

About You

I am the Senior Director for ANZ Marketing, responsible for building a high preformance team, creating a strategy and overseeing the marketing executions that will result in pipeline to grow the business.



Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

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Job details

Workplace

Office

Location

Australia, NSW, North Sydney

Job type

Full Time

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