Manager, Facebook Brand Marketing

Meta is looking for a Brand Marketing Manager with a passion for re-energizing established brands at scale. This role will be responsible for shaping and executing innovative brand marketing programs that solidify the brand’s unique role in society and in people’s lives, deepening brand affinity and product engagement. This role will help shape the future direction of the Facebook brand, and lead a team responsible for developing and executing integrated, US-based marketing programs spanning in-product experiences, partnerships and branded content, that help people experience the best of Facebook.

This leader will be open, creative and analytical and maintain high standards for the work. They will connect the dots between the business, product strategy and brand strategy, and extract true insights that translate into effective briefs that spark industry-leading creativity. You will build influence and drive alignment across matrixed stakeholders, be a highly effective operator, and inspire and support a growing team with care, thoughtfulness and mentorship.Manager, Facebook Brand Marketing Responsibilities

• Shape Facebook’s brand and marketing strategies, identifying opportunities to drive brand growth outside of traditional marketing campaigns
• Set the strategic vision and lead execution of Facebook’s ‘evergreen’ marketing initiatives
• Drive close collaboration with and across internal and external teams/agencies to develop and execute cross-channel marketing initiatives that excite consumers and drive business results
• Drive close partnership and alignment with Facebook Product Marketing to ensure that our marketing programs drive product excitement and engagement
• Build alliances with internal and external stakeholders to gain strategic buy-in of the marketing strategy and roadmap and drive flawless, unified execution across teams
• Model community-oriented behaviors and build an organization that values, respects, and taps into different backgrounds and perspectives
• 12+ years of experience with consumer brand marketing at companies with global scale
• 5+ years of people management experience
• Experience building annual marketing plans, including creating the business case for incremental investment
• Experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and campaigns and initiatives that drive business results
• Experience managing multiple campaigns/initiatives across markets simultaneously
• Experience leading and driving flawless integrated execution across an expansive cross-functional and highly matrixed organization
• Experience influencing leadership and gaining executive and VP level buy-in and advocacy
• Bachelor's Degree
• Experience leading consumer marketing for large-scale tech brands
• Experience working and thriving in an ambiguous, agile environment
• Tech sector experience
• Experience leading a brand turnaround, including setting the strategy and driving multi-channel consumer marketing programs that drive brand sentiment and use/engagement

Minimum QualificationsPreferred Qualifications For those who live in or expect to work from California if hired for this position, please click here for additional information. About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
$180,000/year to $252,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.


Equal Employment Opportunity Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.