Senior Manager, Consumer Insights

Company Description

Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too. When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength. Explore life at Fortune Brands here

Job Description

As the Senior Manager, Consumer Insights, you will guide and manage the voice of the consumer (VOC) for the Water Business Unit. You’ll develop consumer insight strategy across product development, brand positioning, and customer experience—turning consumer and market data into clear, compelling stories that help shape meaningful business decisions.

In this role, you’ll collaborate closely with teams across Brand, Product, Innovation, Design, and Strategy, and serve as a key insights partner to the Water BU leadership and cross-functional stakeholders. You will manage one direct report and work with internal and external partners to deliver high-impact research and analytics that inform innovation and fuel business growth.

We value individuals who Think Fast by thoughtfully using data and insights to uncover meaningful opportunities and guide smart, timely decisions. We appreciate those who Work It Together, fostering collaboration, inclusion, and trust across teams to ensure the voice of the consumer is present in every step of our work. And we respect those who Make the Hard Call—approaching challenges with care, clarity, and integrity to support progress, innovation, and long-term success for our people, our business, and our customers.

POSITION LOCATION:This position is eligible for a hybrid schedule based out of Deerfield, IL. Effective fall 2025, Fortune Brands will transition to a new world-class campus in Deerfield, bringing together associates from across our U.S. offices, brands, and functions. The campus will offer vibrant workspaces for collaboration, along with amenities for dining, onsite daycare, fitness and recreation.

What You Will Be Doing:

• Manage the development and execution of the consumer insights agenda for FBIN’s Water Business Unit, ensuring alignment with innovation, brand, and CX strategies.
• Bring the voice of the consumer into key business decisions—connecting insights to action across product development, brand positioning, and customer experience.
• Translate complex research and data into inclusive, accessible, and inspiring narratives that guide strategy and support business growth.
• Manage a portfolio of consumer research projects, balancing in-depth studies with agile initiatives, using both traditional and emerging methodologies.
• Partner closely with teams in Product, Brand, Strategy, Design, and Innovation to embed consumer insights across every stage of development.
• Collaborate with the Senior Manager of Marketing Analytics & Insights to deliver integrated category reviews that synthesize multiple data streams (primary, secondary, syndicated).
• Guide and manage both qualitative and quantitative research, and apply advanced analytics to uncover needs, motivations, behaviors, and whitespace opportunities.
• Pilot and scale AI-driven and synthetic data tools that improve insight speed and depth while maintaining data integrity.
• Oversee external research partners to ensure best-in-class methodologies and execution.
• Foster a culture of consumer-centricity across the business by building shared understanding and influencing through thoughtful insight storytelling.
• Provide coaching and professional development to one direct report, building capability in research, business acumen, and communication.

Qualifications

• Bachelor’s degree in Marketing, Market Research, Social Sciences, Business, or a related field.
• 8+ years of experience in consumer insights, market research, or brand strategy in consumer products, durables, or design-led industries.
• Demonstrated experience using insights to shape product innovation, brand strategy, and customer experience (CX); experience with CX research and journey mapping.
• Strong expertise in qualitative and quantitative research methodologies.
• Proficiency with DIY research platforms (e.g., Suzy, Zappi, Qualtrics).
• Skilled in translating complex data into clear, actionable stories for diverse audiences.
• Effective collaborator with cross-functional teams, including Brand, Product, Innovation, and Design.
• Experience managing and developing direct reports.

Preferred Qualifications:

• Advanced degree (MBA or MA/MS in Marketing, Market Research, Psychology, Sociology, or related fields.
• Familiarity with AI-enabled research and advanced analytics methods.
• Experience applying synthetic data tools or piloting new research technologies.

Additional Information

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $120,000 USD - $192,500 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.

At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous Employee Resource Groups to support inclusivity and our associates’ feeling of belonging at work.

Fortune Brands is a brand, innovation and channel leader focused on exciting, supercharged categories in the home products, security and commercial building markets. Our portfolio of brands includes Moen, House of Rohl, Aqualisa, SpringWell, Therma-Tru, Larson, Fiberon, Master Lock, SentrySafe and Yale residential.

Fortune Brands is headquartered in Deerfield, Illinois and trades on the NYSE as FBIN

Equal Employment Opportunity:

FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations:

FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process, please contact us at fbinleave.fbhs@fbin.com and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.

To protect yourself from fraudulent job postings or recruitment scams, please note that FBIN job postings are exclusively hosted on our careers page at www.fbin.com/careers>.