Digital Marketing Specialist Jobs in the United States

Summary
Responsible for executing the J’s digital communications across web, email, social media, and internal digital channels. This role ensures timely, accurate, and consistent publishing of content that supports organizational messaging, programs, and events.

This position focuses on day-to-day digital execution, including publishing, updating, and maintaining digital content across platforms in alignment with marketing direction and organizational priorities.

Responsibilities

• Publish and manage content across digital platforms, including websites, social media, email, and Reach Media (digital boards).
   
• Develop original digital content that highlights the J's programs, people, events, and community impact, including photography, short-form video, and trending digital mediums.
   
• Monitor the user journey across digital channels, including websites, emails, landing pages, and registration pathways. Identify barriers to engagement and opportunities to improve the user experience.
   
• Facilitate digital advertising campaigns with Decantery, including coordinating campaign assets and submitting all required materials to the vendor in advance of monthly deadlines and prior to the first day of each campaign period. All materials must be submitted by the last Monday of each month.
   
• Ensure all published information, including hours of operation, dates, holiday schedules, and other time-sensitive details, is accurate and current across digital platforms.
   
• Maintain accuracy and consistency of digital content across all platforms and promptly update information as changes occur.

 

• Support the execution of digital campaigns and communications initiatives in alignment with established marketing priorities.\Develop, implement, and maintain a website audit process to ensure accuracy, consistency, functionality, and timely updates across all web pages.
• Document findings and share audit tools, results, and quarterly recommendations with the Marketing team.
• Serve as the primary liaison with 829 Agency regarding website development support. Monitor utilization of quarterly development hours, submit and track requests, follow up on project status, and provide updates on completed and outstanding work as part of the quarterly website audit report.
• Serve as the primary Marketing contact for the Constant Contact and Salesforce integration. Monitor integration functionality, identify and troubleshoot issues, coordinate with internal and external partners as needed, and ensure the successful flow and accuracy of data between systems.

Responsible for email marketing execution, including list procurement based on approved criteria, recipient list accuracy, formatting, scheduling, quality assurance, and deployment.

• Manage social media publishing, content scheduling, and basic content coordination as directed.

• Monitor social media and website submissions and respond to comments, questions, and elevating security issues as needed. 

• Support the organization, maintenance, and distribution of digital assets provided by Marketing and Creative teams.

• Maintain digital content libraries and ensure files are organized, accessible, and up to date.

• Monitor and report on basic digital performance metrics and reporting outputs as assigned.

• Stay current with digital platform updates, tools, and best practices relevant to the role.