Customer Marketing Manager, B2B Social and Advocacy

About the Team

The Customer Marketing team showcases real-world customer outcomes through storytelling, proof, and structured advocacy programs. We partner closely with GTM, Product Marketing, Comms, Brand, Events, Creative, Sales, and regional teams to support launches, shape industry narratives, and strengthen OpenAI's position across key verticals.

About the Role

We are hiring a Customer Marketing Manager focused on B2B social storytelling and advocacy. This role will support OpenAI's customer stories, advocacy programs, enterprise launches, and brand campaigns with fresh, platform-native content across LinkedIn, X, and YouTube. You will concept new content formats, shape briefs for the B2B Design Pod, guide hooks and narrative direction, and help customer and advocate voices travel clearly across OpenAI's highest-impact channels.

This role will be based in San Francisco and available in the office 3 days per week.

In this role, you will:

• Own how customer stories and advocacy moments show up across LinkedIn, X, and YouTube.

• Develop social-first formats including short videos, clips, carousels, threads, and social-ready highlight moments.

• Create and direct content that supports customer stories, advocacy efforts, enterprise launches, and brand campaigns.

• Draft outlines, scripts, prompts, narrative angles, and creative briefs for short-form B2B content.

• Turn long-form customer films, interviews, and written stories into platform-native assets.

• Build share packs and recommended copy for employees, leaders, and customers.

• Maintain a structured publishing calendar and identify bottlenecks in the social content workflow.

• Partner across GTM, PMM, Comms, Brand, Events, Creative, Production, Sales, regional teams, customers, and advocates.

You might thrive in this role if you:

• 7+ years in Customer Marketing, Social Marketing, Content Marketing, PMM, or B2B GTM roles.

• Deep experience with B2B social across LinkedIn, X, and YouTube.

• Strong creative and trend fluency, including creator-style, lo-fi, platform-native formats and polished enterprise storytelling.

• Excellent editorial judgment, with strong instincts for hooks, pacing, sequencing, amplification, and repeatable formats.

• Experience working with customers, advocates, industry voices, and cross-functional stakeholders in public storytelling.

• Clear project leadership across Sales, PMM, Comms, Creative, Production, and regional teams.

• Video and visual intuition, including knowing what good looks like and how to raise velocity and quality.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. 

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.

Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.

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We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link.