amika means friend. we’re a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you.

we’re rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of earth’s most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands.

we’re a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030.

having grown up in salons, we know better than anyone how important stylists are—they’re our confidantes + community. Think of us as your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. all hair is welcome™.

the job:

as the Director, Global Product Marketing, you’ll play a critical role on the Global Brand Management Team, partnering with the Senior Director to build our product, portfolio, and 3-year innovation strategy to reinforce brand equity and achieve business objectives. You’ll be the strategic lead and day-to-day driver behind product marketing—balancing data, insights, and inspired by intuition - to shape the future of our pipeline.

this role manages and mentors two experienced product marketing managers, guiding them with clarity, creativity, and care. You’ll foster a culture of curiosity and accountability, helping your team grow while keeping them energized and focused. Reporting to the Senior Director, you’ll also serve as the gatekeeper of global product marketing, working cross-functionally to deliver a cohesive, high-impact innovation strategy across all amika channels and markets.

salary: $130,000 - $150,000 DEO + bonus

location: hybrid (must be based nyc + have the right to work in the US)

what you'll do:

PRODUCT, PORTFOLIO & INNOVATION STRATEGY

Shape and drive the creation of a 3-year innovation roadmap in collaboration with product development, that drives the business + reinforces brand equity, increasing the focus on global relevance + resonance with our key professional + consumer targets across all channels (professional/retail/dtc/international)
Maintain a big-picture mindset while obsessing over the details—ensuring our pipeline is strategically sound, emotionally resonant, and operationally feasible.
Lead with data + insights, including market analysis, consumer insights, and commercial opportunities and collaborate cross functionally with international markets, sales, education, pro, regulatory + operations to deliver innovation + product optimizations. Support the execution of portfolio roadmap including product architecture, pricing strategy, + SKU management
Lead repackaging updates: Collaborate with sales, operations, marketing, creative and regulatory teams to strategically plan and execute updates to existing packaging. Optimize design, messaging, brand consistency, claims, costs and operational efficiency

PRODUCT INNOVATION

Partner with cross functional departments to develop and align on all new retail and professional product launches / reformulation / repackaging strategy, in line with brand, financial and sustainability goals that deliver on channel needs
Infuse innovation and encourage creativity + cross- department collaboration. Partner with product development and creative team on new product concepts, names, positioning and claims.
Partner with Marketing and sales teams to develop new product sizes and sampling strategies, in alignment with financial targets and core business strategies
Ownership of Stage Gate meetings: Oversee presentation of all new launches updates /proposals for both Retail and Professional to Management in monthly Stage Gate meeting. Leverage expertise of cross functional partners (finance, etc) to support presentation
Monitor, manage and optimize performance of new products once in the market, collaborating with GTM team to update toolkits / PDP copy as needed distributing to cross-functional teams
With cross functional team input, track and analyze amika product launch performance for key learnings and future application

CLAIMS & TESTING

In partnership with brand + regulatory, support development of a strategic brand claims roadmap that is relevant and ownable for amika
Work with product development and regulatory to develop desired product claims for efficacy testing and final claim list for each product launch. Partner with marketing + education to ensure claims address communication + retailer objectives.
Lead Concept/Panel/HUT/Claims testing initiatives and analysis for all launches to evolve and optimize claims and positioning as needed. Work with regulatory to ensure study methodology and questions are set up to capture our key learning priorities

FINANCE

Drive COGs analyses and propose suitable formula/packaging/sizing/pricing in accordance with financial objectives and consumer / professional expectation
Partner with finance on COGs and international pricing strategy to ensure financial viability on new projects
Partner with planning, sales & marketing teams to collect global volume estimates and project size of prize for new projects

ARTWORK

Oversee the timely completion of all artwork, working with creative, copy, ESG, legal and regulatory departments to ensure compliance. Manage the complexities of regional variants and translations
Cascade artwork to marketing and communication teams in time for all asset development and creative layouts

PRODUCT COMMUNICATION: LAUNCH TOOLKITS & PDP

Lead the development of best-in-class dynamic product marketing presentations for internal and external use, in accordance with brand codes and aesthetic. Include the launch strategy/trends, product features, benefits, claims, ingredients, price, sizes and packaging to support Marketing, Education, Sales & Customer Service
Collaborate with global brand marketing on development of all GTM materials + copy, in partnership with editorial, creative and regulatory teams to ensure consistency of message across all marketing, packaging and PDP
Identify opportunities to update existing product communication to optimize consistency or claims
Oversee the availability of material for photography, including creation of comps

BRAND & MARKET ANALYTICS

In partnership with the product marketing managers, analyze market trends and brand/product performance to inform innovation / portfolio decisions: conduct in depth market & competitive analysis to identify white space opportunities and develop unique product propositions based on market and category trends. Leverage findings from consumer insights, social listening, CRM data, sales
Closely monitor trends and new launch activity to Identify innovation opportunities for amika. Identify competitor best practices across all touch points, including product and packaging innovation, claims, sampling, and consumer experience

TEAM LEADERSHIP + MENTORSHIP

Lead and mentor two experienced product marketing managers—providing strategic direction, coaching, and growth opportunities while ensuring they are empowered to own their lanes and succeed.
Foster a team culture rooted in curiosity, creativity, accountability, and continuous learning.
Champion team collaboration, encourage innovation, and help problem-solve roadblocks to ensure smooth and successful execution.

must haves:

10+ years of relevant experience in Product Marketing & Development within beauty, cosmetics, or personal care; haircare and/or professional brand experience strongly preferred.
Proven experience mentoring and managing high-performing product marketers; able to inspire, challenge, and elevate seasoned talent.
3+ years of people management or supervisory experience.
Experience in professional services channels (salon, stylist, or education) is a plus but not required.
Bachelor's degree in marketing, Business, or a related field.
Proven expertise in global innovation, claims development, and product storytelling rooted in consumer and market insights.
Ability to synthesize data, insights, and creative vision into a compelling strategy—and confidently guide a cross-functional team toward execution.
Demonstrated ability to provide clear and concise direction, delegate effectively, and balance execution with developing talent to deliver high-quality products.
Strong business acumen and analytical thinking, with proficiency in marketing analytics tools and Microsoft Office (especially Excel and PowerPoint).
Exceptional cross-functional collaboration skills, with experience partnering across R&D, Regulatory, Creative, Sales, and Education teams.
Creative thinker with a passion for culture, trends, and innovation.
Entrepreneurial, proactive mindset with the ability to build scalable processes, navigate ambiguity, and thrive in fast-paced environments.
Excellent written and verbal communication skills, including strong presentation development.
Proficient in project management and collaboration tools such as Asana, Slack, and SharePoint.

ready to apply?

please click the link below that will bring you to our careers page where you can submit your application + resume (cover letter optional). a member of our team will be in touch soon!

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