Sr. Manager-BFS045193

Ready to shape the future of work? 

At Genpact, we don’t just adapt to change—we drive it. AI and digital innovation are redefining industries, and we’re leading the charge. Genpact’s AI Gigafactory, our industry-first accelerator, is an example of how we’re scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to agentic AI, our breakthrough solutions tackle companies’ most complex challenges. 

If you thrive in a fast-moving, tech-driven environment, love solving real-world problems, and want to be part of a team that’s shaping the future, this is your moment. 

Genpact (NYSE: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge, operational excellence, and cutting-edge solutions – we help companies across industries get ahead and stay ahead. Powered by curiosity, courage, and innovation, our teams implement data, technology, and AI to create tomorrow, today. Get to know us at genpact.com and on LinkedIn, X, YouTube, and Facebook. 

Inviting applications for the role of Senior Manager, Digital Marketing!

We are looking for a Senior Manager – Project Management to lead the execution of end-to-end digital marketing campaigns across SEO, SEM, Programmatic, Paid Social, Email Marketing, and Web Analytics. The ideal candidate will be a strategic project lead with a strong grasp of both delivery management and digital marketing channels, working closely with cross-functional teams and client stakeholders.

You’ll be responsible for driving timelines, team collaboration, campaign performance, and marketing tech integration while partnering with internal solutioning teams and participating in client presentations and pitches.

Responsibilities

Campaign & Program Delivery

Manage the full lifecycle of digital campaigns: brief intake, planning, QA, execution, and reporting

Oversee campaigns spanning:

SEO (on-page, off-page, technical)

SEM (Google, Bing, remarketing)

Programmatic and Paid Social (LinkedIn, DV360, Trade Desk)

Email Marketing and CRM-integrated Journeys

Work with internal and external partners (creative, martech, analytics) to deliver on-time and on-budget

Email & CRM Campaign Management

Lead deployment of email campaigns including promotions, nurture flows, and trigger-based messaging

Ensure platform integration with tools such as Adobe Campaign, Salesforce Marketing Cloud, or Marketo

Drive performance optimization based on deliverability, open/click rates, and conversion KPIs

Analytics, Tagging, and Reporting

Collaborate on measurement frameworks, tag management, and performance dashboards

Use tools like GA4, Adobe Analytics, Tag Manager, and BI platforms (Tableau, Looker) to drive insights

Ensure tagging implementation and conversion tracking are aligned with campaign goals

Client & Stakeholder Management

Serve as the primary point of contact for campaign delivery and performance

Lead or support client meetings, status calls, presentations, and QBRs

Translate business goals into marketing execution plans, campaign roadmaps, and KPIs

Solutioning & Practice Collaboration (Good to have)

Work closely with internal solutioning, analytics, and marketing automation teams

Contribute to development of playbooks, delivery frameworks, and campaign templates

Participate in pre-sales and proposal discussions as needed

Team & Process Leadership

(For Senior Manager) Mentor and guide junior project managers and associates

Drive continuous improvement in delivery processes, agile adoption, and marketing workflow optimization

Manage campaign documentation, briefs, timelines, status trackers, and resource planning tools

Qualifications we seek in you!

Skills and Tools –

SEO Tools: Screaming Frog, SEMrush

Paid Platforms: Google Ads, LinkedIn Ads, DV360, The Trade Desk

Email & CRM: Adobe Campaign, Salesforce Marketing Cloud, HubSpot, Marketo

Analytics: Google Analytics 4 (GA4), Adobe Analytics, GTM, Adobe Launch

Project Management: Workfront, JIRA, Asana, Monday.com, Smartsheet

BI/Visualization: Tableau, Looker, Power BI

Minimum Qualifications/ Skills

Relevant years of experience with proven leadership in large-scale, multi-channel digital campaigns

Demonstrated expertise in email, paid media, and SEO/SEM execution

Strong understanding of CRM integration, customer journeys, and funnel metrics

Experience working with cross-functional teams in fast-paced or agency environments

Bachelor's degree required; MBA or marketing/digital certifications (Google, Adobe) preferred

Why join Genpact? 

Be a transformation leader – Work at the cutting edge of AI, automation, and digital innovation

Make an impact – Drive change for global enterprises and solve business challenges that matter

Accelerate your career – Get hands-on experience, mentorship, and continuous learning opportunities

Work with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day

Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress

Come join the tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up. 

Let’s build tomorrow together. 

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.  
Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training. 

Job

Senior Manager

Primary Location

India-Bangalore

Schedule

Full-time

Education Level

Bachelor's / Graduation / Equivalent

Job Posting

Sep 12, 2025, 1:06:36 PM

Unposting Date

OngoingMaster Skills List OperationsJob Category Full Time

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