TITLE: Sr. Manager Creative Marketing - Shopper & Consumer

POSITION TYPE: Full Time (W2)

LOCATION: Englewood Cliffs, NJ

ABOUT WorldLink:

WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today’s most cutting-edge digital technologies to create value and grow.

Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning.

We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that like to win. We're grounded by humility and driven by ambition. We're passionate, and we love tough problems and new challenges. You don't hear a lot of "I don't know how" or "I can't" at WorldLink. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.

For more information about our craft, visit https://worldlink-us.com .

WHO we’re looking for:

We are looking for a Sr. Manager Creative Marketing - Shopper & Consumer to join our team.

Role and Responsibilities:

Communications & Product Launches:

Execute and deploy the overarching HE brand messaging, product messaging, and feature messaging hierarchy (strategy and copy) in conjunction with key stakeholders.
Localize global assets for the US market.
Develop, version, and deploy marketing materials for use in paid and owned channels.
Build clear communications/marketing toolkits and other materials to help internal and external stakeholders adhere to our marketing strategy and guidelines.
Provide HE brand governance to ensure that stakeholder creative adheres to our marketing and messaging strategy.

Strategy and Briefs:

Work with the CSMI (Consumer Marketing Insights) team to generate insights on improving marketing communications, channel deployment, and execution.
Build a clear and coherent execution/deployment strategy for each project.
Develop insight-based and thorough creative briefs for agency partners.

Project Management:

Work with HE Division stakeholders across Integrated Marketing [(Consumer Marketing, Media, Digital Marketing, Shopper Marketing, Comms Marketing (PR/Social)] and Product Management to align strategy and output.
Liaise with Corporate Marketing and Legal to ensure brand and legal compliance of marketing assets.
Manage internal stakeholders and agency timelines along with the deliverables schedules; communicate and align expectations cross-functionally.
Effective leadership and project management on projects.
Integrate creative insights and feedback that lead to effective campaigns.

Creative deployment:

Develop, execute, and govern a clear creative deployment strategy for use across the various consumer touchpoints – flexing messaging, look/feel, tone, etc. across the consumer purchase journey and channels to ensure creative that is fit for purpose.
Oversee versioning of master campaign and promotional assets into coherent toolkits to ensure downstream stakeholders are able to execute creative strategy with excellence.
Govern downstream creative executions to ensure that all marketing is consistent and works together to guide consumers across the consumer experience journey (CEJ).

Budget:

Ensure that all financial, budgeting, forecasting, and compliance processes are being followed.

Performance standards:

World-class, industry-leading creative execution.
Measured against financial, in-market, and brand health objectives.
Execute on time and in budget.
Attain all goals and KPIs aligned with management.

Required Experience and Education:

8+ years in marketing; 3+ years in digital marketing, advertising, or related field.
Bachelor's Degree required.
Creative development expertise.
Consumer marketing, Shopper/Retail marketing and advertising experience preferred.
Previous experience working on both the client and agency side is strongly preferred.
Superior project management, including the ability to prepare written plans and schedules, identify objectives, coordinate and direct project teams and manage budgets.

Necessary Skills and Attributes:

Self-motivated individual with the ability to thrive in a team-based or independent environment.
Detail-oriented with strong organization skills.
Ability to work in a fast-paced environment.
Limited supervision and the exercise of discretion.
Strong cross-functional collaboration skills; proven ability to lead initiatives across teams.
High level of confidence, integrity and enthusiasm that fits a fast-paced, energetic and proactive organization.
Work to achieve business objectives, personal and team goals and complete assignments within established time frames and specifications.
Excellent communication and presentation skills.
Must possess the ability to articulate clearly and effectively over the phone and through email.
Advanced PowerPoint and Excel skills (pivot tables, v-lookups, etc.)
Copywriting skills are a plus.

Physical Demands:

The physical demands described here are representative of those that must be met by contract employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the contract employee is occasionally required to stand, clean, crawl, kneel, sit, sort, hold, squat, stoop, stand, twist the body, walk, use hands to finger, handle, or feel objects, tools or controls, reach with hands and arms, climb stairs or ladders and scaffolding, talk or hear, and lift up to 20 pounds. Specific vision abilities required by the job include ability to distinguish the nature of objects by using the eye. Operate a computer keyboard and view a video display terminal between 50% - 95% of work time, including prolonged periods of time. Requires considerable (90%+) work utilizing high visual acuity/detail, numeric/character distinction, and moderate hand/finger dexterity.

Performs work under time schedules and stress which are normally periodic or cyclical, including time sensitive deadlines, intellectual challenge, some language barriers, and project management deadlines. May require working additional time beyond normal schedule and periodic travel.

WHAT we’ll bring:

During your interview process, our team can fill you in on all the details of our industry-competitive benefits and career development opportunities. A few highlights include:

Medical Plans
Dental Plans
Vision Plan
Life & Accidental Death & Dismemberment
Short-Term Disability
Long-Term Disability
Critical Illness/ Accident/ Hospital Indemnity/ Identity Theft Protection
401(k)

WHAT you should know:

Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. WorldLink is an Equal Employment Opportunity and Affirmative Action employer. All employment at WorldLink is decided on the basis of qualifications, merit, and business need. We endeavor to continue our footprint as a diverse organization by highlighting opportunities for all people. WorldLink considers applicants for all positions without regard to race, color, religion or belief, sex, (including pregnancy and gender identity), age, national origin, political affiliation, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. People with disabilities who need assistance with any part of the application process should contact us.

This job description is designed to cover the main responsibilities and duties of the role but is not designed to be a comprehensive list of all.

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