Summary of Asset Reality:

Asset Reality is a dynamic and growing technology company. we build software to help our clients (Governments and Law Enforcement) to manage seized proceeds of crime. We are committed to delivering excellence in our field and seek talented individuals to join our team. As a part of Asset Reality, you will have the opportunity to contribute to the company’s strategic direction.

Job Title: Senior Sales Executive (Europe)

Department: Sales

About Asset Reality

We’re committed to our mission of making asset recovery more effective to benefit society and victims of crime.

To achieve this, we are building a Platform for securing and managing assets on top of which we layer modular workflows that meet our clients’ exact needs (e.g., from seizure to sale post-forfeiture/confiscation, from sourcing to obfuscation and covert deployment, etc.).

We make it easier for law enforcement, operational units, lawyers and insolvency practitioners to Seize, Manage, Return, Convert and Sell assets

While our core focus remains seized assets, these assets are increasingly being used in new ways (e.g., seized assets redeployed to support covert operations).

This means that we have an opportunity to be a police force's partner of choice not just for seized assets but across their broader asset management needs.

Public Sector:

Law enforcement to seize, manage, and dispose of assets across the asset recovery lifecycle
Operational units (across defence, intelligence, and law enforcement) to source and deploy (often obfuscated) virtual assets, usually in support of covert use cases

Private Sector:

Lawyers in support of civil asset recovery proceedings, and to hold assets in escrow pending a court resolution
Insolvency practitioners to custody, manage, and distribute assets to creditors

Our moat is made up of our:

Independence: we have no conflicts of interest or retail or institutional risk exposure, which means our clients’ needs are always prioritised above all else;

Expertise: as a team, we have investigated, seized, and returned billions to governments, victims, and creditors;

Regulatory footprint: we are registered with the FCA in the UK, as a Money Service Business with FinCEN in the US, and as a Virtual Asset Service Provider with OAM in Italy for our EU business;

Technology: we have developed unique ways to seize, source, obfuscate, and deploy assets; and

Security: ISO27001 certified, DORA-compliant, in progress for SOC 2 part II, etc.

Role

We already have a strong pipeline in Europe thanks to our team of industry specialists in asset recovery, many of whom have worked in our target market, some of whom have previously run the local asset recovery networks.

We need a seasoned sales professional who is comfortable with qualification, discovery and contracting to identify the best opportunities in our pipeline to convert to new Asset Reality customers. As the first and only end-to-end platform for seized assets, you won’t be up against any like-for-like competition. Instead, your challenge will be helping prospects grasp who we are, what we do, and to guide them through the challenges they face, and how we solve them, so they’ll never need to find another solution when it comes to seized assets. To do this you will need to lead with curiosity. We strongly believe the client should clearly articulate a problem before we try to present a solution. You need to be able to get them talking and listen more than you speak.

Your ultimate responsibility is to close deals. You are someone who understands how to work across stakeholders, navigate procurement, unblock legal/commercial barriers, and ultimately get contracts across the line. Your goal is to ensure that we have market saturation on our path to becoming the global asset recovery operating system.

As well as being an integral part of the wider sales team, you’ll be working closely with our customer enablement manager, a unique role we created to support the smooth transition of the customer-sales relationship to the customer-CS relationship. Our customer enablement manager will sit in on your sales call to really get to know the prospect and to tell their story to our CS team when the deal closes.

Responsibilities

Qualify aggressively: Focus your time on high-probability, high-value opportunities and push unqualified leads out of the pipeline.

Sales Development: Taking pre-qualified leads from BD, leading additional discovery, qualification validation, demos and proposals, commercial negotiation, and closing.

Pipeline discipline: Work with the BD team to maintain a healthy pipeline and deliver accurate forecasting and CRM hygiene.

Technical Ability: Handling platform demonstrations and objection handling.

Navigate complexity: Work with our client’s legal and compliance teams, especially in the public sector, to keep deals moving at pace.

Be a trusted partner: Understand our clients' pain points and map our offering to their needs without overselling.

Feedback loop: Share learnings with the wider team to improve our messaging, product-market fit, and sales approach.

You might be a fit if you…

Have 3–7 years of Business to Government sales experience, ideally in SaaS. You must have experience selling to government in a quota-bearing, closing role.

Have worked in or closely aligned to blockchain analytics, as we are the next step when our clients find crypto.

Are exhilarated by closing high-value deals and hitting sales targets.

Know how to effectively reduce long lead times and manage stakeholders in government sales cycles.

Bring a sharp commercial instinct, but are grounded in accountability, honesty, ethics, and value-based selling and have managed to dodge the stereotypical “sales ego”.

Our Values

Our five core values are not platitudes for posters. These are principles that we expect everyone regardless of role or seniority to embody. These values sharpen our culture and accelerate our impact; everyone is accountable for observing them.

1. Velocity with Discipline

The work we do is serious, and the pace we move at must reflect that. While many companies optimise clicks, shave seconds off delivery times, or chase the next viral trend, we build tools that disrupt crime and recover stolen assets. This is not fanciful work. It’s not frivolous. It’s real, and it matters. We strive to be measured, we do tolerate bureaucratic processes that slow us down, except when it comes to control of assets. The rest of our business is not stifled by overthinking, we move fast, learn and iterate.

2. Humble Expertise

We hate the term “expert” (read why here) but there’s no denying that we are an “expert”-led business. That is our strength, but expertise means nothing without humility. The best people do not dominate conversations or posture in meetings. They lift others up, stay curious, and know that great work happens through collaboration, not ego.

Humble expertise means:

not being the loudest in the room even if you think you have the most experience

Projecting confidence without arrogance, and contributing without entitlement

quiet mentorship, finding natural moments to share experiences that help others grow

spotting a moment to tell a story that shifts someone’s perspective or helps them avoid a pitfall you have seen before.

3. Respectful Transparency

Transparency is embraced but not an excuse for bad behaviour. We believe in openness, honesty and feedback, but always with respect.

If you see a teammate struggling, step in with care, not critique. If opinion is invited and you disagree with something, say so clearly, respectfully and directly in the right forum. There is no need to undermine someone else to share a different perspective. Every person at every level of the company should feel comfortable to contribute to conversations without risk of being embarrassed by their peers. Lead with curiosity.

Understand that some things are not up for public debate (see Velocity with Discipline). If you really feel a decision by managers or leadership is wrong, take it to them directly. Respectful transparency builds trust. It is the foundation of our relationships with each other and with our clients.

4. Inclusive Ownership

Ownership is not about control. It is about accountability and responsibility. True leaders at AR are the ones who empower others, not those who hold everything close. We want managers and team leads to divest control and delegate responsibility while retaining accountability. But control cannot be divested without clarity.

That means leadership and managers setting clear direction, establishing expectations, and defining what success looks like from the start. It is how we set others up to succeed and how we safeguard ourselves as accountable leaders.

Inclusive Ownership is about building the kind of culture where empowered people thrive in performing their responsibilities because the owners, who remain accountable, ensure the framework is clear, support is consistent, and through supporting inclusivity, success is shared.

5. Steadfast Tenacity 
We operate with tenacity. We are steady in adversity. We step up when things get hard, we follow through with persistence and grit, we get it done, calmly, consistently.

We don’t give up.

Clean, powerful, and true to the essence of stepping up with calm, clarity, and determination when times are tough.

Next Steps

Are you excited by the idea of building new solutions from the ground up? At Asset Reality we are passionate about solving the challenges of asset recovery, and we want to grow our team with others who share that passion. As an early-stage startup, we offer a unique opportunity for those motivated by more than just compensation. We offer a base salary range of €70,000–€90,000 plus equity and commission, based on experience. We value your time and will discuss compensation expectations during our first conversation.

Why Asset Reality?

Join our team to help shape the future of asset management and recovery at Asset Reality. If you are a driven individual with a passion for innovation and a commitment to excellence, we want to hear from you. Apply now to be part of our dynamic team and contribute to our mission of improving asset recovery to benefit society and victims of crime.

Asset Reality is an equal-opportunity employer and welcomes applications from all qualified individuals. We offer competitive compensation, benefits packages, and opportunities for professional growth and development. If you meet the qualifications and are ready to take on this exciting challenge, we encourage you to apply and become part of our dynamic team.

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