The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.

Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

Role Overview

We are looking for a high-performing, technically adept Marketing Operations professional to join our team as Marketing Ops, Communication & Loyalty Ops. In this role, you will lead the execution and scaling of customer journeys, incentives, and loyalty programs while serving as a key enabler for MarTech platform & capability adoption and channel governance. You will support campaign operations from strategy to execution, champion new capabilities, and deliver cross-functional excellence across teams, platforms, and projects.

This is a hands-on, cross-functional role that requires deep domain expertise, strong operational rigor, and the ability to drive both executional and strategic impact.

What You'll Do

Weekly:

Provide strategic consultation to marketers across owned channels, paid media, and incentive campaigns.

Ensure all campaigns follow risk controls and compliance guidelines.

Lead and oversee execution of PayPal rewards and incentive programs.

Troubleshoot campaign issues across multiple platforms and placements.

Quarterly:

Drive audience segmentation and targeting strategies using decisioning frameworks for scalable, data-driven, always-on programs.

Partner with MarTech and engineering teams to build and test new capabilities, ensuring they are operationally ready.

Support handoff to Ops delivery teams through training, documentation, and change management.

Annually:

Lead training and capability enablement for marketing and ops teams.

Share operational learnings, best practices, and campaign retrospectives to drive organizational maturity.

Strive for continuous improvement by evaluating the effectiveness of implemented solutions and seeking feedback. Analyze results, identify areas for improvements and refine approaches to further optimize future solutions.

Key Responsibilities

Execute campaigns across all marketing and product channels with 100% on-time delivery and >99.3% accuracy.

Maintain resource capacity utilization of over 85% across the Consumer Centralized Communication Operations team.

Collaborate with Risk & Compliance to manage and enforce incentive program controls.

Drive a 30% gain in operational efficiency through workflow and tooling improvements.

Monitor performance metrics, provide key outcome reports, and continuously improve campaign execution and operational effectiveness while ensuring regulatory compliance.

SME and escalation contact for PayPal’s Incentives and Rewards systems and compliance processes.

SME for Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Adobe Target.

Lead the global rollout and operational scaling of loyalty and rewards initiatives.

Champion omnichannel delivery strategy and campaign governance.

Job Description:

Essential Responsibilities:

Scope: The project & program responsibilities are focused on internal information system-specific project tasks or non-technical project completion using an internal customer perspective, both typically from initiation through delivery.
Organize daily activities based on organizational goals.
Develop and implement new programs that support objectives.
Monitor projects and oversee project managers.
Evaluate program strengths and weaknesses.
Develop program budgets and plans.
Meet with stakeholders to discuss program status and goals.
Improve strategies with the marketing team.

Minimum Qualifications:

Minimum of 8 years of relevant work experience and a Bachelor's degree or equivalent experience.

Preferred Qualification:

Skills & Experience

Breadth (Cross-Functional Expertise):

Expertise in Adobe Marketing platforms (AEP, AJO, Target).

SME in owned channels: email, push, in-app, and onsite communication.

Familiarity with Web and App Instrumentation for customer behavior tracking.

Strong operational data analysis skills to drive campaign and platform optimization.

Excellent multitasking and prioritization skills across multiple parallel workstreams.

Ability to identify channel opportunities with competence, clarity, and efficiency.

Business-savvy problem solver with end-to-end troubleshooting capabilities.

Depth (Specialized Capabilities):

Proven experience in training, onboarding, and capability development for marketing teams.

Team leadership and people management experience preferred.

Deep technical knowledge of proprietary PayPal platforms such as:

OMT, PFS, LEAP, Rewards Point (Incentives)

Picasso, RPS, Dropzone, ELMO, Personalization Studio

Instrumentation, FPTI events, CAL logs

Strong understanding of CRM operations, including Adobe product suite

Deep experience in media & channel operations governance, including customer contact strategy and regulatory controls.

Expertise in Web & Data Operations, including instrumentation setup, decisioning frameworks, and performance insights.

Strong stakeholder management, project coordination, and cross-functional alignment skills.

Subsidiary:

PayPal

Travel Percent:

0

-

PayPal is committed to fair and equitable compensation practices.

Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com.

The US national annual pay range for this role is $94,000 to $156,200

PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. Any such request is a red flag and likely part of a scam. To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us.

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.

Belonging at PayPal:

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.

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