About Addi

We are a leading financial platform, building the future of payments, shopping, and banking—a world where consumers and merchants can transact effortlessly and grow together. Today, we serve over 2 million customers and partner with more than 20,000 merchants, making Addi Colombia’s fastest-growing marketplace.

With a state-of-the-art, technology-first approach, we provide banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing), bridging the financial gap for millions and redefining how people experience financial freedom. As the country’s leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, unlocking even greater opportunities for our customers. In the past year, we have also achieved profitability, reinforcing the strength of our business model and our ability to scale sustainably.

Our mission has earned the trust of world-class investors, including Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, Victory Park Capital, and more, who back our vision for the future. With their support, we are not just growing—we are transforming Latin America’s financial ecosystem and shaping the next generation to shop, pay, and bank in Colombia.

But what truly sets us apart is how we build. We are a conscious company, driven by deep experience in scaling technology, services and products, and we live by our values every day.

About the Role

This is where you come in. Below, you’ll find what this role is all about—the impact you’ll drive, the challenges you’ll tackle, and what it takes to thrive at Addi. If you’re ready to be part of something big, keep reading.

What’s the mission you’ll drive

Drive impactful paid media strategies to acquire high-quality customers and merchants for Addi, ensuring efficient growth and maximizing ROI to accelerate our leadership in Colombia's financial ecosystem.

What you will do

Achieve a 100% increase in qualified customer acquisitions within the first 12 months, specifically focusing on mobile app installs and activations, while ensuring CAC (Customer Acquisition Cost) remains below defined thresholds and optimizing for Payback Period and New Customers Acquired.
Successfully launch, manage, and scale paid media campaigns across key channels including Goole Search Ads, Google UAC, Meta Mobile App Installs, and Apple Search Ads, demonstrating efficient spend of Addi's paid media budget to maximize customer acquisition.
Implement and refine a robust campaign experimentation framework encompassing A/B testing, creative rotation, and audience segmentation, resulting in fast campaign iteration cycles and a demonstrable 30% improvement in conversion.
Establish and maintain accurate attribution and reporting by leveraging tools like AppsFlyer, ensuring comprehensive and actionable insights for all mobile and web campaigns, and providing clear recommendations to stakeholders.
Collaborate effectively with cross-functional teams (Brand, Product Marketing, Finance, Product, and Engineering) to ensure proper instrumentation, adherence to financial guardrails, and unified creative narratives across campaigns, leading to successful activation of app-first customer segments.

What we’re looking for

Strategic Paid Media Expertise:
- Bachelor's degree in Marketing, Business, or a related field is preferred. Relevant certifications (e.g., Google Ads Certification, Meta Blueprint) are a significant plus.
- 6+ years of hands-on experience in managing and optimizing paid media campaigns across various platforms, including Google Ads, Meta Ads (Facebook/Instagram), with specific expertise in mobile-first businesses.
- Proven track record of significantly increasing customer acquisition and/or revenue through paid media efforts in a fast-growing environment, preferably within the fintech, e-commerce, or a related technology-driven industry.
- Previous experience managing a large paid media budget and being accountable for LTV:CAC and Payback period.
Mobile App Growth Expertise
- Possesses deep, hands-on knowledge in SEM and mobile app install campaigns, including expertise with Google UAC, Meta Mobile App Installs, and Apple Search Ads. This person not only launches campaigns but actively shapes how Addi scales customer acquisition efficiently.
- Has a proven track record scaling mobile applications in performance-driven environments through paid media and App Store Optimization (ASO). Understands the evolving attribution landscape, with experience implementing and leveraging tools like AppsFlyer to ensure accurate tracking and reporting across mobile and web.
Data Analysis & Optimization:
- Exceptional ability to interpret complex campaign performance data, particularly CAC and Payback Period, identify trends, derive actionable insights, and relentlessly optimize campaigns using LTV-based bidding strategies and various campaign experimentation techniques (A/B testing, creative rotation, audience segmentation).
- Demonstrated strong analytical skills with advanced proficiency in using analytics tools (e.g., GA4, Amplitude) to track performance, attribute conversions, and extract actionable insights.
- Experience with A/B testing methodologies and Conversion Rate Optimization (CRO), with concrete examples of how testing improved campaign performance or landing page conversion rates.
- Comfortable adopting AI tools to plan, optimize, and scale campaigns, including use of predictive targeting, automated bidding strategies, and generative tools for creative testing.
- Experience with SQL is a nice to have
Customer-Centricity & Audience Understanding:
- A strong focus on understanding the target customer pain points and behaviors to create highly relevant and compelling ad creatives and targeting strategies that resonate deeply. This person ensures paid media efforts truly address the needs of Addi's users.
- Experience collaborating effectively with creative teams to develop high-performing ad copy and visuals, understanding what resonates with target audiences.
Ownership & Proactive Problem Solving:
- Takes full accountability for campaign performance, proactively identifies challenges, and implements innovative solutions to improve outcomes and automate repetitive tasks. A self-starter who drives initiatives and contributes to team effectiveness.
Collaboration & Communication:
- Demonstrates excellent communication skills to effectively collaborate with Brand, Product Marketing, Finance, and Engineering teams, ensuring proper instrumentation, financial guardrails, and unified creative narratives across campaigns.
Adaptability & Continuous Learning:
- Thrives in a fast-paced fintech environment, staying updated with industry trends, platform changes, and emerging technologies to continuously enhance paid media strategies.
- Experience in a high-growth startup or scale-up environment is highly desirable, demonstrating adaptability and resourcefulness in dynamic settings.

Why join us?

Work on a problem that truly matters – We are redefining how people shop, pay, and bank in Colombia, breaking down financial barriers and empowering millions. Your work will directly impact customers' lives by creating more accessible, seamless, and fair financial services.
Be part of something big from the ground up – This is your chance to help shape a company, influencing everything from our technology and strategy to our culture and values. You won’t just be an employee—you’ll be an owner
Unparalleled growth opportunity – The market we’re tackling is massive, and we’re growing faster than almost any fintech lender at our stage. If you’re looking for a high-impact role in a company that’s scaling fast, this is it.
Join a world-class team – Work alongside top-tier talent from around the world, in an environment where excellence, ownership, and collaboration are at the core of everything we do. We care deeply about what we build and how we build it—and we want you to be a part of it.
Competitive compensation & meaningful ownership – We believe in rewarding our talent. You’ll receive a generous salary, equity in the company, and benefits that go beyond the basics to support your growth.

How the hiring process looks like

We believe in a fast, transparent, and engaging hiring experience that allows both you and us to determine if there's a great fit. Here’s what our process looks like:

Step 1: People Interview (30 min)
A conversation with a recruiter to get to know you, your experience, and what you're looking for. We’ll also share more about Addi, our culture, and the role.
Step 2: Initial Interview (45 min)
A more in-depth conversation with the hiring manager, where we explore your skills, experience, and problem-solving approach. We want to understand how you think and work.
Step 3: Deep Dive Interview (30 min)
You'll meet future colleagues and cross-functional team members to get a feel for how we work together. We’re looking for strong contributors and cultural fits, so bring your questions, too!
Step 4: Case Study (3-5 Days)
You may receive a real-world challenge or case study to complete. This is a chance to showcase your expertise and how you approach key problems relevant to the role.
Step 5: Co-Founder Interview
If there’s a strong match, you’ll have a final conversation with our Founder to align on expectations, cultural fit and ensure

We value efficiency and respect for your time, so we aim to complete the process as quickly as possible. Our goal is to make this experience insightful and exciting for you, just as much as it is for us. Regardless of the outcome, we are committed to always providing feedback, ensuring that you walk away with valuable insights from your experience with us.

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