Executive Director of Marketing Communications - (2500065C)

Description

PLEASE NOTE, WE DO NOT REVIEW APPLICATIONS SUBMITTED THROUGH MASSCAREERS. PLEASE APPLY VIA THE LINK BELOW:

https://necc.interviewexchange.com/jobofferdetails.jsp?JOBID=191760

About Northern Essex Community College:

THE COLLEGE: Northern Essex Community College (NECC) serves about 5,000 credit students each semester on two campuses located in the beautiful, historic Merrimack Valley region of northeast Massachusetts. Our suburban Haverhill campus sits on 106 acres near Kenoza Lake and features a Technology Center and an award-winning Student One-Stop Center. Our urban campus in Lawrence occupies a number of buildings in the heart of downtown. Most recently, we have constructed a new 44,000 square foot health technologies facility, the Dr. Ibrahim El-Hefni Allied Health & Technology Center. Both campuses are a short drive to Boston and to the beaches and state parks along the coast.

The College has been building an organizational culture that values initiative and innovation, and seeks to identify and develop the strengths in students, faculty, staff, and programs in order to grow and improve. NECC is also committed to using evidence to guide planning and decision-making. These values are reflected in the use of Appreciative Inquiry for strategic planning and accreditation; in our investment in strengths-based, institution-wide professional development; and in our ten-year involvement as a Leader College in Achieving the Dream, a national network of community colleges dedicated to using data to close student achievement gaps.

We are also committed to the recruitment and retention of a diverse workforce that reflects the communities we serve. With over 40% Hispanic students, NECC was the first federally recognized Hispanic Serving Institution (HSI) in New England.

We seek leaders who are committed to the community college mission, actively engaged in promoting diversity, and prepared to use their unique strengths and innovation with the goal of student success.

Job Description:

POSITION: Full-Time Executive Director of Marketing Communications (Executive Director): Marketing Communications; Haverhill Campus; Street; 37.5 hours per week; Non-Unit Professional Position.

SUMMARY: Reporting to the Vice President of Institutional Advancement the Executive Director of Marketing Communications will set the strategic direction for the institution's on-going integrated marketing communications activities. An emphasis is placed on elevating NECC's brand by reinforcing its impact and contributing to measurable growth.

This position plays a key leadership role with regard to the achievement of institutional strategic priorities. The Executive Director will lead the development and execution of communication efforts designed to both inform and inspire the college's primary target audiences. NECC's external stakeholder groups include prospective students, community partners, workforce partners, and alumni.

MarComm's Executive Director is expected to be a strategic and thoughtful communicator, a prudent change agent, and a diplomatic and driven leader. This individual must maintain a healthy balance between creativity and discipline, as well as a respectful balance between quickness and quality. A focus must also remain on developing and growing an effective marketing mindset throughout the entire institution.

The Executive Director will lead a Marketing Communications team of dedicated and talented professionals who work in the areas of digital communications, web/multimedia, public relations, social media, and creative/strategic development. In addition, this position also supervises a staff of two in the college's reprographics/mailroom department.

RESPONSIBILITIES:

Executive Leadership, Strategic Development, and Internal Collaboration:

Work closely with the Vice President of Institutional Advancement to develop strategies that will drive and guide all of the college's ongoing external integrated marketing communications activities, including; advertising campaigns, print materials, digital and social media efforts, public relations activities, and more.
Develop and lead communication and storytelling strategies that will advance the college's reputation, grow brand recognition, effectively communicate the brand promise, and enhance community awareness.
Develop messaging that will convey the institution's positive impact, distinct contributions, and lifelong value to the constituents in the college's service territory.
Utilize data to build a committed "analyze-learn-improve" approach to the continuous improvement of all departmental initiatives.
Serve as the colleges chief information officer inclusive of handling public information requests.
Work closely with internal stakeholders to assess communication needs and set internal client expectations.
Serve as a collaborative thought partner for the Institutional Advancement team to enhance alumni engagement and help develop an effective fundraising communication strategy.
Serve as a collaborative thought partner for the Enrollment Services team to support the institution's recruitment/enrollment goals.
Work closely with the Academic Affairs, Student Affairs, and Enrollment Services areas to develop effective retention-focused communication strategies.
Serve on key planning committees as needed.

Content Development, Project Supervision, Staff Development, and Business Management:

Develop and refine content for all of the college's external integrated marketing activities that will both inform audiences and inspire action.
Develop and refine content in support of the President's Office, as needed.
Develop and refine key marketing-related content on the college's website.
Develop and refine content and protocol in support of the college's emergency communication needs.
Organize and oversee communication project priorities, project timelines, and internal production teams.
Manage all annual departmental spending and budget tracking.
Supervise and work collaboratively with all members of the MarComm team to help strategically align all marketing communications activities, develop individual leadership skills, and insure ongoing staff professional development.

Qualifications

PLEASE NOTE, WE DO NOT REVIEW APPLICATIONS SUBMITTED THROUGH MASSCAREERS. PLEASE APPLY VIA THE LINK BELOW:

https://necc.interviewexchange.com/jobofferdetails.jsp?JOBID=191760

Requirements:

MINIMUM QUALIFICATIONS:

Bachelor's degree in Marketing Communications or closely related field
Ten or more years of progressively responsible professional marketing communications experience
Excellent writing and presentation skills
Demonstrated interpersonal and leadership skills necessary to establish and maintain a cooperative working relationship/environment
Sensitivity to, and experience working with, diverse constituencies of various social identities (ethnic, racial, religious, economic, educational backgrounds and abilities, sexual orientation, and gender expression)
Ability to maintain confidentiality of financial, personnel, and payroll information
Ability to work in a dynamic environment of rapidly changing priorities, handle multiple tasks, and consistently meet deadlines
Familiarity with Microsoft Office software, and a proven ability to learn new tools and technologies as necessary

PREFERRED QUALIFICATIONS:

Master's degree in Marketing or closely related field
Experience in the field of higher education
Familiarity with MA community colleges
Bilingual or Bicultural (Spanish and English)
Experience understanding a culturally diverse student population including low-income, first generation, and disabled students in need of support and assistance.

EQUIVALENCY STATEMENT: Applicants who do not meet the qualifications as noted above are encouraged to put in writing precisely how their background and experience has prepared them with the equivalent combination of education, training, and experience required for the responsibilities of this position.

BACKGROUND CHECK: Candidates will be required to pass a CORI and SORI check as a condition of employment.

Additional Information:

SALARY: Anticipated starting salary range is $121,000.00 - $126,000.00 annually with complete fringe benefit package including competitive health insurance, dental insurance, basic life insurance, long-term disability insurance, paid sick, vacation and personal leave, educational benefits for employee/spouse/dependents, and excellent retirement benefits.

ANTICIPATED START DATE: ASAP

Application Instructions:

TO APPLY: To be considered for this position click on the "Apply Now" button, you will be prompted to set up a new account or login to an existing account. You will be able to upload the following required documents for consideration:

Cover Letter, describing your qualifications and/or how you may be best suited for the role
Resume/CV

Review of applications will begin 5 business days from the posting date and will continue until the position is filled.

**Please note that finalist candidates will be asked to provide contact information for three (3) professional references, including current supervisor (or at least two previous supervisors)

DEADLINE: Open until filled

Northern Essex Community College is an affirmative action/equal opportunity employer and does not discriminate on the basis of race, color, national origin, sex, disability, religion, age, veteran or military status, genetic information, gender identity, or sexual orientation in its programs and activities as required by Title IX of the Educational Amendments of 1972, the Americans with Disabilities Act of 1990, Section 504 of the Rehabilitation Act of 1973, Title VII of the Civil Rights Act of 1964, and other applicable statues and college policies. The College prohibits sexual harassment, including sexual violence. Inquiries or complaints concerning discrimination, harassment, retaliation, or sexual violence shall be referred to the College's Affirmative Action Officer/Title IX Coordinator, Elizabete Trelegan (Assistant Director of Human Resources, B-219,978-556-3928/ etrelegan@necc.mass.edu), the Massachusetts Commission Against Discrimination, the Equal Employment Opportunities Commission or the United States Department of Education's Office for Civil Rights. Northern Essex Community College will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.

Prospective employees are encouraged to review the College's Annual Security Report (ASR), in compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, which can be found on the disclosure page of the College's website at: http://www.necc.mass.edu/clery

Official Title: Executive Director

Primary Location

: United States-Massachusetts-Haverhill - 100 Elliot Street

Job

: Education

Agency

: Northern Essex Comm College

Schedule

: Full-time

Shift

: Day

Job Posting

: Aug 15, 2025, 3:17:53 PM

Number of Openings

: 1

Salary

: 121,000.00 - 126,000.00 YearlyIf you have Diversity, Affirmative Action or Equal Employment Opportunity questions or need a Reasonable Accommodation, please contact Diversity Officer / ADA Coordinator: Elizabete Trelegan - 9785563928

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