The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.

Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

The Senior Director, Marketing Partnerships is a growth catalyst responsible for unlocking PayPal and Venmo’s next wave of adoption via best in class merchant co marketing and consumer incentive partnerships. Equal parts marketer, deal maker, and operator, you will own a multi million dollar budget, lead a high performing team, and develop repeatable playbooks that scale across thousands of merchants worldwide.

Job Description:

Key Responsibilities:

1. Merchant Co‑Marketing Partnerships (~60%)

Oversee the full lifecycle of PayPal & Venmo co‑marketing investments—planning, execution, measurement, and optimization.
Manage, forecast, and re‑allocate the co‑marketing budget; build data‑driven business cases for incremental spend.
Serve as the merchant‑marketing voice in deal negotiations alongside Sales / Global Accounts.
Architect breakthrough Tier‑1 programs (e.g., Venmo × Instacart) that combine talent, timing, and audience insights to convert shoppers.
Translate Tier‑1 learnings into a rinse‑and‑repeat playbook—creative templates, channel plans, and incentive constructs—for Tier‑2+ merchants.
Embed merchant programs into end‑to‑end consumer campaigns, partnering with Brand, Media, Influencer, and Performance teams.
Define KPIs (incremental activations, TPV, LTV, brand lift) and own post‑campaign read‑outs.

2. Partnership Development & Consumer Incentives (~40%)

Source, evaluate, and negotiate new consumer incentives—cash‑back, discounts, memberships—that spark trial, frequency, and loyalty.
Maintain a robust pipeline spanning retail, travel, subscriptions, and digital services; lead cross‑functional deal teams from term sheet to launch.
Design offer mechanics, funding models, and success metrics; build financial models articulating ROI and payback.
Package incentives for CRM, push, in‑app, and paid channels; partner with Lifecycle Marketing to segment and personalize delivery.

3. Performance & Insights

Own end‑to‑end reporting—dashboards that track incrementality, ROAS, brand lift—and socialize insights with Sales, Finance, and exec staff.
Formalize test‑and‑learn frameworks (A/B, geo‑split) so every campaign sharpens the playbook.

4. Merchant Enablement

Develop self‑serve toolkits (creative assets, UX copy) and host quarterly webinars that teach merchant marketers how to promote PayPal/Venmo.
Coordinate with UX & CX to secure in‑store and on‑site placements (POS screens, receipts, signage).

5. Ecosystem Partnerships

Build amplification extensions with ad platforms (Meta, TikTok, Amazon Ads) so merchants can bonus‑match media that features PayPal/Venmo.
Leverage network (Visa/MC) MDF and issuer offers to stretch PayPal’s marketing dollars.

6. Governance & Risk

Own brand‑usage guidelines, legal compliance, and reputational risk checks for all merchant creative.
Institute a quarterly forecast/true‑up cadence with Finance to spot under‑ or over‑performance early.

7. Competitive Intelligence

Track competitor incentives (Apple Pay, Cash App, Klarna) and merchant adoption trends; turn insights into proactive pitches.

8. Cross‑Functional Evangelism

Run internal roadshows to brief Product, Ops, and Regional Marketing so partnerships land seamlessly.
Represent PayPal at industry events and author POV pieces to position us as the partner of choice.

Key Success Metrics (First 12–18 Months):

Increase merchant‑funded media value by X %.
Launch ≥ 4 net‑new Tier‑1 campaigns with positive ROI.
Activate rinse‑and‑repeat playbook with ≥ 50 Tier‑2 merchants.
Deliver incremental TPV of $X B and Y M new actives attributable to partnerships.
Secure ≥ 3 consumer‑incentive partnerships hitting payback targets.

Experience & Skills:

12+ years in partnership marketing, business development, or co‑op marketing within payments, fintech, e‑commerce, or loyalty (Visa, American Express, Mastercard, Klarna, Affirm, Afterpay, etc.).
Proven track record owning $10MM+ marketing budgets and negotiating 7‑figure merchant agreements.
Deep understanding of merchant economics, payment rails, and consumer marketing levers (CRM, performance media, influencer, talent).
Strong analytical and financial‑modeling skills; fluency in ROI, LTV, incrementality, and test‑and‑learn methodologies.
Executive presence with the ability to influence C‑level partners and internal stakeholders.
People‑first leader who builds diverse, engaged, high‑performing teams.

Preferred:

MBA or equivalent advanced degree.
Experience launching global, multi‑market co‑marketing programs.
Familiarity with ad tech, loyalty platforms, and consumer‑incentive marketplaces.

Preferred Qualification:

Subsidiary:

PayPal

Travel Percent:

15

-

PayPal is committed to fair and equitable compensation practices.

Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com.

The US national annual pay range for this role is $188,000 to $323,950

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at talentaccommodations@paypal.com.

Belonging at PayPal:

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.

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