크래프톤은 차별화된 크리에이티브를 가진 글로벌 제작 스튜디오들과 고유한 즐거움이 있는 게임을 발굴하여 전 세계에 퍼블리싱합니다. 우리는 지속적인 도전과 새로운 기술로 게임의 즐거움을 혁신하고, 더 많은 팬들에게 사랑받을 수 있도록 플랫폼과 서비스를 확장합니다. 우리는 열정과 의지를 지닌 동료들과 함께 성장하며, 글로벌 시장에서 인정받는 게임의 명가로 나아가고 있습니다. KRAFTON is dedicated to identifying and publishing games worldwide that offer a uniquely enjoyable experience, crafted by our globally recognized production studios known for their distinctive creativity. We continuously push the boundaries of gaming enjoyment by embracing new challenges and technologies, expanding our platforms and services to captivate an even larger fan base. In collaboration with our passionate and driven team, we strive to establish ourselves as a renowned creator of masterpieces in the global gaming market.

About the job

Head of Global PR & CR is responsible for developing, managing, and effectively executing KRAFTON’s global communications strategy to support the achievement of the company’s organizational goals. This role maintains and nurtures relationships with media, customers, partners, shareholders, and other key stakeholders, while overseeing the integrated management of Corporate Identity and President Identity to enhance, strengthen, and protect KRAFTON’s global brand awareness and reputation.

Corporate Brand Division at KRAFTON plays a pivotal role in shaping and elevating the company’s global brand presence. We are responsible for building and managing the corporate narrative, driving consistent messaging across markets, and safeguarding the company’s reputation. Our mission is to ensure that KRAFTON is perceived as a bold, creative, and globally trusted company by effectively integrating Corporate Identity (CI), President Identity (PI), and corporate-level communications strategies.

We lead strategic initiatives across public relations, corporate reputation, executive communications, internal communications, and brand storytelling, while working closely with key internal and external stakeholders. By proactively engaging with media, partners, government entities, and the wider industry, we position KRAFTON as a thought leader and champion of innovation in the global entertainment and tech space.

Main Responsibilities

Strategic Storytelling
Craft compelling brand narratives that reflect KRAFTON’s identity and business goals. Leverage insights from global industry trends, audience behavior, and market dynamics to build storytelling strategies that resonate across diverse regions and platforms.

Global Communications Strategy
Design and implement integrated communications plans that elevate KRAFTON’s voice in key markets, including both global and Korean audiences. Develop and execute unified messaging that reflects the company’s vision and resonates across regional, cultural, and market-specific contexts. Monitor global and Korean media landscapes, evaluate press performance, and tailor strategies to regional nuances and stakeholder expectations. Collaborate closely with executives and cross-functional teams to ensure consistency and clarity in corporate communications across all markets where KRAFTON operates.

Media Relations
Drive earned media results through strong relationships with top-tier domestic (Korean) and international media outlets. Manage all aspects of media engagement—from crafting data-driven narratives and exclusives to developing region-specific pitches and timing outreach to optimize visibility.

Crisis Communications
Lead proactive and responsive crisis communications to protect KRAFTON’s reputation. Work cross-functionally to ensure messaging is aligned with business objectives and consistent across all stakeholders during high-pressure situations.

Stakeholder Engagement
Partner with Legal, Compliance, and Operations teams to manage regulatory risks and opportunities. Collaborate closely with senior leadership to align public affairs with corporate strategy. Build and nurture relationships with key external stakeholders including industry groups and government bodies to drive impactful CSR and thought leadership initiatives.

Internal Communications
Build internal communications programs that inform, inspire, and align global teams. Deliver leadership messaging, promote cultural initiatives, and support organizational change through well-crafted internal campaigns and content.

Team Management
Lead a high-performing global communications team and act as a central orchestrator between HQ and regional PR functions. Build scalable systems and messaging frameworks that empower regional teams while maintaining global alignment.
Advise senior leadership on public positioning, risk mitigation, and communication best practices across Korea and global hubs. Ensure that communication strategies reflect KRAFTON’s multi-market presence and support corporate, product, and reputational objectives.

Key Qualifications

Extensive experience (13+ years) in corporate communications, public relations, or a related field, with a strong understanding of global media ecosystems and proven success in managing high-stakes communication strategies.
A credible and collaborative communicator with exceptional interpersonal skills, fluent in both English and Korean, and able to effectively engage and influence a wide range of internal and external stakeholders—including executives, media, and regulators—across global and local contexts.
Proactive and adaptable leadership mindset, with the ability to anticipate external developments and respond with timely, effective communication initiatives.
A strategic thinker with a demonstrated ability to translate business goals into compelling narratives and integrated communication campaigns that drive measurable brand and reputation impact
Bilingual in English and Korean, with native-level proficiency in both languages and the ability to communicate seamlessly across cultures in a global business environment.

Preferred Qualifications

Strong data-driven mindset, with hands-on experience using analytics and insights to solve complex communication challenges and inform strategic decisions.
Deep understanding of the global gaming industry, including its audiences, trends, and evolving media landscape.
Prior experience working at the headquarters of a global company, collaborating with international teams and aligning communications across multiple markets.

Location

Seoul, South Korea (Yeoksam, Center Field)

Interview Process

(As needed) HR Screening Interview - 1st Interview – 2nd Interview – CEO Interview - Reference Check – Job Offer

아래 안내 사항을 확인해주세요!

장애인 및 국가 유공자 등 취업 보호 대상자는 관계 법령에 따라 우대합니다.
지원서 내용 중 허위사실이 있는 경우에는 합격이 취소될 수 있습니다.
5개월의 수습기간을 적용합니다. 회사는 수습기간에 대한 평가 결과에 따라 본채용을 거부할 수 있으며, 수습기간 중이라도 중간평가 결과에 따라 수습기간을 조기 종료하고 본채용을 거부할 수 있습니다. 수습기간 내 고용형태 및 급여 조정은 없습니다.
채용 전형 중 궁금하신 사항은 크래프톤 채용 FAQ 내에서 확인하실 수 있습니다.

BE BOLD, LEARN AND WIN! 크래프톤의 성장과 도전의 스토리를 알아가고 싶다면?

Please check the information below

Those eligible for an affirmative action program such as individuals with disabilities or with distinguished service to the state will be given hiring preference according to relevant laws
False statements in your resume may lead to the withdrawal of the employment offer
A 5-month probationary period applies. Based on the mid-term evaluation, employment may be terminated early or not continued. No changes in employment type or salary during this period.
Please contact career@krafton.com for other inquiries

BE BOLD, LEARN AND WIN! Would you like to explore KRAFTON’s growth and adventure stories?

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