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Assistant Manager, Lifecycle Marketing – Santa Ana, Costa Rica 

Are you interested in joining a globally diverse organization where our unique contributions are recognized and celebrated, allowing each of us to thrive Then, it’s time to join Western Union as an Assistant Manager, Lifecycle Marketing.

Western Union powers your pursuit. 

Role Responsibilities:

Own development, implementation and performance of multi-channel campaigns targeting assigned area of the customer lifecycle.

Participate in campaign analysis and strategic planning.

Collaborate with CEM team as well as other cross-functional partners (Marketing, Product, Data, Analytics etc.) to drive improvements in customer retention and engagement.

Guide campaigns through the creative development and brand approval processes, ensuring alignment with brand guidelines and delivering final assets on time.

Collaborate with legal and compliance teams to ensure all campaigns adhere to local and global regulations.

Contribute to regional program reviews by providing insights, updates on upcoming campaigns, and refinements to strategy.

Run A/B tests, analyze results, and share actionable insights with stakeholders

Participate in quality assurance (QA) checks to ensure links, images, and copy are accurate in customer communications

Role Requirements:  

Bachelor's degree

5+ years of experience managing campaigns in owned channels (email/SMS/push/WhatsApp)

Hands-on experience with an enterprise-level CRM platform (ex. Braze, Iterable, Salesforce Marketing Cloud etc.)

Familiarity with an enterprise-level reporting platform (ex. Looker, PowerBI, Tableau, etc.)

Experience defining and creating audience segments

Understanding of how data flows between platforms (front end systems, data warehouses etc.)

High level understanding of global privacy and data protection laws (CAN-SPAM, GDPR etc.)

Experience managing multiple stakeholders and balancing project priorities

Nice to Have:

Prior experience working in a global or multi-market capacity, including coordinating campaigns across regions

Knowledge of personalization strategies and dynamic content creation for customer communications

Proficiency with project management tools (e.g., Asana, Trello, Jira) for campaign tracking and team collaboration

Background in Finance or FinTech

Experience managing or executing campaigns on WhatsApp

Exposure to customer scoring or segmentation modeling

We make financial services accessible to humans everywhere. Join us for what’s next. 

Western Union is positioned to become the world’s most accessible financial services company —transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward. 

Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You’ll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you’re ready to help drive the future of financial services, it’s time for Western Union. Learn more about our purpose and people at https://careers.westernunion.com/.  

Benefits

You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few

( https://careers.westernunion.com/global-benefits/). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.

Your Costa Rica- specific benefits include:

Asociación Solidarista

In house company doctor services

Transportation services options

Referral Program award

Employee Resource Groups (ERG) and committees to volunteer with

Pan American Medical and Life insurance

Cafeteria Discounts

Western Union values in-person collaboration, learning, and ideation whenever possible. We believe this creates value through common ways of working and supports the execution of enterprise objectives which will ultimately help us achieve our strategic goals. By connecting face-to-face, we are better able to learn from our peers, problem-solve together, and innovate.  

Our Hybrid Work Model categorizes each role into one of three categories. Western Union has determined the category of this role to be Hybrid. This is defined as a flexible working arrangement that enables employees to divide their time between working from home and working from an office location. The expectation is to work from the office a minimum of three days a week. 

We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.

#LI-DJ1 #LI-Hybrid

Estimated Job Posting End Date:

08-17-2025

This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.

","hiringOrganization":{"@type":"Organization","name":"Western Union","sameAs":"https://www.westernunion.com/"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Santa Ana - Parque Empresarial, Costa Rica","addressCountry":"Costa Rica","addressRegion":"North America"}}}},{"@type":"ListItem","position":2,"item":{"@type":"JobPosting","title":"Lifecycle Marketing Specialist","datePosted":"2025-07-21","description":"

At Podium, our mission is to arm every local business with a complete platform and outcome-driven AI employees that convert leads into real, paying customers. Every day, millions of workers use our AI lead conversion and communication platform to help them get more leads and make more money.

Our work and focus on helping local businesses thrive has been recognized across the industry, including Forbes’ Next Billion Dollar Startups, Forbes’ Cloud 100, the Inc. 5000, and Fast Company’s World’s Most Innovative Companies.

At Podium, we believe in fostering a culture that thrives on hiring and developing exceptional talent. Our operating principles serve as a compass, guiding daily behavior and decision-making, and ensure we hire people who will thrive at Podium. If you resonate with our operating principles and are energized by our mission, Podium will be a great place for you!

We are looking to hire a Lifecycle Marketing Associate to help drive the acquisition of new customers, retention and expansion/upsell of new products to our customer base. If you're passionate about driving customer engagement, have a data-driven mindset, and possess a strong understanding of the customer lifecycle, we would love to hear from you. This role reports to the Senior Manager of Lifecycle Marketing.

Responsibilities:

Create and execute targeted marketing campaigns leveraging AI across various channels, such as email and SMS, and develop content to engage prospects and customers at different stages of the lifecycle, including acquisition, onboarding, retention, and reactivation.
Utilize marketing automation tools, such as Marketo, to set up and automate customer journeys, trigger-based communications, and personalized messaging, ensuring timely and relevant interactions.
Develop a deep understanding of the customer journey, their industry, and specific pain points to inform and iterate on campaigns to drive maximum impact.
Track and analyze key metrics and performance indicators to evaluate campaign effectiveness and identify opportunities for optimization. Use A/B testing and data-driven insights to refine marketing strategies.
Collaborate with cross-functional teams to create engaging campaigns aligned with the customer journey.

What you should have:

2+ years of experience in lifecycle or email marketing, preferably in a B2B or SaaS environment
Familiarity with Salesforce, including the ability to create Salesforce campaigns
A proven track record of building and testing successful email marketing and SMS campaigns, ideally through Marketo, and experience driving impact through optimization.
Experience mapping the customer journey and improving campaign performance through testing and iteration.
Experience using AI to develop and iterate on marketing campaigns.
An ability to work collaboratively with other teams to develop effective campaigns and execute on them flawlessly
Excellent execution and project management skills. You excel at managing multiple campaigns and priorities simultaneously
Strong analytical skills with experience using data to derive actionable insights
The ability to give and receive feedback in a humble, constructive way
Experience working in a fast-paced environment that requires flexibility, ownership, and focus

Benefits:

Open and transparent culture
Life insurance, long and short-term disability coverage
Paid maternity and paternity leave
Fertility Benefits
Generous vacation time, plus three 4-day summer holiday weekends
Excellent medical, dental, and vision benefits
401k Plan
Bi-annual swag drops with cool Podium gear and apparel
A stellar HQ (Utah) gym with local professional coaches and classes offered
Onsite HQ (Utah) child care center, subsidized for employees
Additional benefits for fully remote employees

Podium is an equal opportunity employer. Podium provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.

","hiringOrganization":{"@type":"Organization","name":"Podium","sameAs":"https://www.podium.com/"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Lehi, Utah","addressCountry":"United States","addressRegion":"North America"}}}},{"@type":"ListItem","position":3,"item":{"@type":"JobPosting","title":"Lifecycle Marketing Manager","datePosted":"2025-07-21","description":"As Lifecycle Marketing Manager, you’ll take full ownership of Sukigrocer’s customer journey—from onboarding to retention to win-back. Your mission: deliver smart, segmented, and engaging campaigns that make customers feel seen, supported, and inspired to shop again and again.
Responsibilities:

Own and evolve the customer lifecycle strategy, focusing on acquisition, onboarding, engagement, retention, and win-back.
Develop and manage segmented, personalized campaigns across email, SMS, push notifications, and loyalty touchpoints.
Plan and execute lifecycle campaigns and automations (e.g. welcome series, cart/browse abandonment, replenishment, churn prevention).
Leverage customer data and behavioral triggers to tailor messaging across all lifecycle stages.
Monitor key performance indicators (KPIs) such as open/click rates, conversion, churn, and CLV.
Use insights to iterate and improve campaigns continuously.
Partner with internal stakeholders to build dynamic customer segments and lifecycle triggers.
Work with Creatives to ensure on-brand, high-performing content and visuals.
Collaborate with Customer Support team to ensure messaging aligns with service interactions.

Qualifications:

At least 2 years relevant experience in lifecycle, CRM, or retention marketing; ideally within e-commerce, grocery, or retail.
Proven track record managing and optimizing campaigns across email, SMS, and/or push platforms.
Deep understanding of customer segmentation, personalization, and marketing automation tools (e.g. MoEngage).
Strong analytical skills with ability to interpret data and generate actionable insights.
Experience with A/B testing methodologies and experimentation.
Excellent project management and communication skills.
Passion for customer experience and data-driven marketing.
Willing to report 3x a week in Makati City; and Muntinlupa City (as needed)

","hiringOrganization":{"@type":"Organization","name":"SariSuki","sameAs":"https://sarisuki.com/"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Metro Manila, Metro Manila, Philippines","addressCountry":"Philippines","addressRegion":"Asia/Pacific"}}}},{"@type":"ListItem","position":4,"item":{"@type":"JobPosting","title":"Lifecycle Marketing Manager","datePosted":"2025-07-15","description":"

Job Description:

Are you passionate about leveraging data to improve customer experiences? This is your chance to be a leader and subject matter expert, owning all things lifecycle for Dave & Buster’s and Main Event. In this role as a Lifecycle Marketing Manager you will be responsible for managing and improving each brand’s guest retention rate – supporting the guest experience from their first visit and beyond!

As the Lifecycle Marketing Manager, you will play a pivotal role in strategizing, executing, and optimizing comprehensive data-driven lifecycle communications aimed at engaging customers throughout their journey. This role requires a seasoned marketing professional with a deep understanding of customer lifecycle stages, data-driven decision-making, experimentation, and cross-functional collaboration. This role will support email, SMS, and in-app journeys.

This role is a part of the Growth Marketing function within the marketing department, directly reporting into the Senior Manager, CRM & Loyalty.

What You’ll Do

Strategy & Planning:

Develop and execute comprehensive marketing strategies aimed at engaging customers throughout their journey
Lead requirements definition for Lifecycle use cases and manage data health within our CRM and CDP systems
Develop strategic briefs, inclusive of customer segmentation and audience recommendations, competitive research, and prior campaign performance
You will know the ins-and-outs of each of your brands, understanding the full customer experience, and how CRM can be leveraged to reach our customers
As part of your lifecycle strategy, you are always thinking of testing opportunities to optimize campaign performance

Execution & Analysis

Design and implement sophisticated automated campaign journeys with personalized content that educates and motivates users throughout their lifecycle, ultimately driving in-store visits
You have strong project management skills and know how to bring your lifecycle campaigns to life quickly and effectively
You utilize our system, Monday.com for managing your day-to-day workload
You love analyzing customer behavior and segmentation data, based on the journeys you develop
You can calculate email engagement metrics and understand statistical significance
You’ll provide comprehensive reports with insights and recommendations to other stakeholders
You’ll follow our testing roadmap and also add to it with new ideas
You enjoy pulling your own reports within our customer data platforms, to analyze performance of your campaigns
Collaborate with the brand marketing team, marketing analytics, product, and technology, and external agencies/vendors, to achieve your lifecycle goals
Building relationships across these teams is key for the success of this role
Partner with IT team to optimize SFMC platform to ensure full usage of the platform
Partner with IT team to ensure technical details of the platform are optimized to maximize deliverability within our ESP
Act as an email marketing SME: ‘Speak’ (live and breathe) email and help the team learn how to incorporate best practices into all planning, decisions and execution – from creative to segmentation to deliverability

Qualifications:

4-10 years proven experience in a lifecycle & CRM related role
Experience working with MarTech platforms, including CDPs, CRM, Promotions, and Loyalty Platforms
Experience designing or optimizing marketing taxonomies; comfortable writing technical business requirements for marketing use cases
Expertise in Salesforce Marketing Cloud, for audience segmentation, journey building, and dynamic content
Experience building SMS and in-app push notifications
Strong analytical skills with the ability to interpret data and trends; comfortability presenting insights

Orchestrate end-to-end email marketing campaigns from conception to execution, including strategic planning, compelling copywriting, precise segmentation, methodical testing, and performance analysis
Use data-driven insights to review and refine campaigns, supporting decisions with clear data analysis and regularly communicate/act on performance insights
Experience with building complex nurture programs, running A/B tests and experimentation.
Cutting–edge email marketing best practices, along with strong copywriting and copy editing skills
Extremely detail-oriented and organized, able to manage multiple projects to meet deadlines.
Strong project management skills with the ability to handle multiple campaigns simultaneously.
Technical degree preferred but not required
Working knowledge of HTML and CSS for email design preferred but not required

WHAT’S IN IT FOR ME?:

Dave & Buster’s / Main Event is an imaginative and dynamic company dedicated to creating innovative entertainment experiences that bring joy, laughter, and excitement to people of all ages. Our mission is to foster a culture of fun and creativity, and we take pride in our commitment to delivering memorable and unique entertainment solutions.

Exclusive discounts on food and games at D&B & Main Event.
Paid Time Off (PTO) that increases with tenure.
11 Company Holidays (Including your Birthday) & 2 Floating Holidays per year.
Medical, dental, vision and voluntary benefits
Sub Benefits:
- Livongo and Telehealth benefits
- 401k with company match following 6 months of employment.
- Buster’s Legacy Fund (Support Team Members during difficult Times)
- Employee Assistance Program (EAP) Offerings.
- Work out facility on-site.
- Employee Power Card | Free Video Games.

We work hard, play hard and have FUN!

Salary Range:

72000

96000

We are an equal opportunity employer and participate in E-Verify in states where required.

","hiringOrganization":{"@type":"Organization","name":"Dave & Buster's","sameAs":"https://www.daveandbusters.com/"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"CORP0000 - SSC, United States","addressCountry":"United States","addressRegion":"North America"}}}},{"@type":"ListItem","position":5,"item":{"@type":"JobPosting","title":"Lifecycle Marketing Specialist","datePosted":"2025-07-18","description":"

Change.org is searching for an Email Marketing Specialist to drive customer engagement, retention, and loyalty by developing and executing email marketing strategies that effectively communicate key messages to users in the US market and grow our engaged user list in the United States. You will report to our Brand Communications lead, US. As a key member of our Communications team, you’ll develop and implement targeted email campaigns specific to the US audience; assist in the drafting of compelling copy; improve email engagement; run A/B testing and create performance dashboards.

We’re a social impact business (a public benefit company), and the world's largest social change platform with 100 million users, 40,000+ campaigns launched on the site every month, and a 100% user-generated revenue model. Our users win campaigns for change once every hour. We’re working for a world where no one is powerless, and where creating change is a part of everyday life. We’re just getting started and hope you’ll join us!

From mobilizing over 5 million people to investigate the fires in the Amazon, to mobilizing nearly 3 million against war and famine in Yemen, to large-scale mobilizations for the people of Iran and against the war in Ukraine, and calling for Racial Justice in the US, many movements were born on Change.org. Dozens of local, national, and international victories are happening every day thanks to the strength of our members who are changing the lives of people around the world. We want to help them go even further and we need your help!

Key Outcomes:

Email Strategy & Execution: Develop and implement targeted email campaigns to the US audience focusing on petitions storytelling, content, and platform updates.
Content Development: Support the writing and editing compelling email copy that aligns with brand voice and engages users to take action (e.g., signing petitions, sharing content).
Improved Email Engagement: Enhanced email campaigns, leading to higher open and click-through rates and better user retention (repeat signatures) in the United States.
Successful A/B Testing: Ran A/B tests to fine-tune communications, resulting in better campaign performance across one-time campaigns and automation.
Clear Performance Reporting: Created dashboards to track campaign results and provided actionable insights to help the team make informed decisions.

The most important core competencies for the role are:

Email Marketing Expertise: 2-3 years of hands-on experience managing large-scale email marketing campaigns, including A/B testing, segmentation, and reporting.
CRM & Email Tools: Proficient in platforms such as Iterable, Salesforce Marketing Cloud, or similar tools; basic HTML, JavaScript, or CSS experience for email customization is a plus.
Analytical Mindset: Strong analytical skills with the ability to derive insights from data and optimize campaigns based on performance metrics. Competent in Microsoft Excel and email data manipulation. Can communicate insights and recommendations based on campaign performance.
Communication Skills: Deep knowledge of the US market, trends and political landscape in the US; excellent writing and communication skills in English, with an eye for compelling storytelling that drives user engagement.
Collaboration: Proven ability to work cross-functionally with global teams, including campaign managers, designers, and data teams.
Experience in Relevant Sectors: Experience in nonprofits, social business, or tech is preferred. Interest in social change or campaigning is a plus. Experience in either social business, nonprofit fundraising or politics is a plus.

Target experience:

2-3 years in Email Marketing

Preferred experience in tech, non-profits

Email platform experience e.g. Iterable/Braze

Interested? Great! Here's what you should know:

This is a full time fixed term position, based in the United States.

We’re currently able to hire staff based in the following US locations: Alaska (AK), Arizona (AZ), California (CA), Connecticut (CT), District of Columbia (DC), Florida (FL), Georgia (GA), Illinois (IL), Iowa (IA), Kansas (KS), Maryland (MD), Massachusetts (MA), Minnesota (MN), Missouri (MO), New Jersey (NJ), New York (NY), North Carolina (NC), Oregon (OR), Pennsylvania (PA), Rhode Island (RI), Texas (TX), Vermont (VT), Virginia (VA), Washington (WA), Wisconsin (WI).

Our compensation philosophy is based on pay equity. All of our salaries are determined before we launch a role – they are based on a predetermined salary scale, the level on that scale and the cost of labor for that location. The annual salary of an Email Marketing Specialist is $95,000 in Austin, Boston, LA, Seattle, DC, and is $90,500 in Chicago, and $81,000 in other remote US locations.

Benefits and perks also vary based on location.

We know the confidence gap and imposter syndrome can get in the way of meeting amazing candidates like you, so please don’t hesitate to apply—we’d love to meet you. We also know it’s rare for someone to meet 100% of the qualifications. Please apply anyway!

We actively encourage applicants from diverse backgrounds and perspectives to apply. At Change.org, we are dedicated to fostering a diverse and inclusive workplace. We invest in programs to support our diverse workforce, offer inclusive onboarding experiences and affinity groups, celebrate the heritage of our staff, provide training on working across differences, and maintain fair and transparent salary scales. All qualified applicants will receive consideration for employment without regard to race, color, national origin, disability, veteran status, sexual orientation, gender, or culture.

We are committed to providing reasonable accommodations throughout the recruitment process for candidates with disabilities. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.

We're committed to protecting your data. To learn more, please review our Change.org Job Applicant Privacy Policy.

We are legally required to conduct EEOC reporting. While this is required by the federal government, we recognize that it does not include all genders and ethnicities. We want you to know that Change.org celebrates all identities and we thank you for your participation.http://change.org/

Change.org participates in E-verify - click here to learn more.

#LI-Remote

","hiringOrganization":{"@type":"Organization","name":"Change.org","sameAs":"https://www.change.org/"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"United States","addressCountry":"United States","addressRegion":"North America"}}}},{"@type":"ListItem","position":6,"item":{"@type":"JobPosting","title":"Director, Lifecycle Marketing","datePosted":"2025-07-18","description":"

Holland America Line has been exploring the world since 1873. Our ships offer innovative features and enriching experiences focused on destination exploration and personalized travel, inviting guests to savor the journey.

We’re looking for a strategic, data-driven Director, Lifecycle Marketing to fill this hybrid role based in our Seattle office. In this critical role you’ll lead and evolve our cross-channel marketing efforts across email, SMS, push, and direct mail. You’ll lead personalized, high-performing journeys that drive bookings, deepen guest relationships and enhance the cruise experience from pre-booking through post-cruise re-engagement. You’ll lead lifecycle marketing strategy in close collaboration with the VP of Integrated Marketing to ensure messaging and customer journeys align with broader brand and business priorities.

You will lead automation, audience targeting and execution of lifecycle marketing campaigns, working in close partnership with Integrated Marketing, E-Commerce, MarTech and areas of the commercial team. You’ll also lead a team of lifecycle marketers, overseeing the roadmap, campaign calendar planning, segmentation strategy, and performance optimization—bringing both strategic vision and hands-on execution to the role. Success in this role requires both high-level strategic thinking and a willingness to dive into the details to ensure flawless execution across channels.

Here’s a summary of what Holland America Line is looking for in its Director, Lifecycle Marketing. Is this you?

Responsibilities

Lead the development and execution of cross-channel lifecycle strategies that drive conversion, retention, and long-term loyalty. Own the end-to-end customer journey, identifying key moments and touchpoints to deliver timely, relevant, and brand-aligned communications, leveraging deep technical knowledge of data systems, customer data, and marketing automation platforms.
Map out and maintain the entire lifecycle marketing roadmap, including email automation and cross-channel journeys, and lead team to build associated journey flows.
Partner with analytics team to monitor performance, surface trends and identify opportunities to increase bookings and enhance customer journey. Synthesize reporting and insights to make adjustments to audience strategy, cadence and frequency, and across email and other owned channels.
Communicate regularly with stakeholders regarding email and direct mail performance, key test results and the status of major initiatives, providing recommendations on strategic shifts and prioritization.
Collaborate with the integrated marketing team and creative services to ensure messaging aligns with brand strategy and campaign priorities. Stay tightly aligned with commercial goals and maintain flexibility to respond quickly to changing business needs.
Recommend future technology decisions with respect to the guest journey and maintain all privacy standards, interfacing with relevant MarTech and database team members to ensure the safeguarding of PII.
Foster collaborative internal communications and relationships with colleagues and internal departments including E-Commerce, revenue management, contact center and across marketing.
Advance the company’s Culture Essentials by cultivating an open, candid and safe workspace for all team associates.
Direct the successful resolution of conflicts/opportunities with the goal of crafting win/win solutions.
Provide coaching and mentoring to direct reports and team members.
Manage email/CRM budget to maximize ROI across channels.
Performs other duties as assigned.

Requirements

Bachelors Degree in Marketing or related field and/or equivalent experience.
Minimum of 8 years experience in lifecycle, CRM or email marketing experience with increasing levels of responsibility and with at least 3 years in leadership or people management role.
Deep expertise in Iterable or a comparable marketing automation platform (Braze, SalesForce Marketing Cloud, Responsys, etc).
Experience developing and analyzing reporting in business visualization packages such as Power BI and Looker.
Deep experience with A/B testing and channel incrementality analysis.
Experience working with data science and database teams to evaluate and test advanced analytics models preferred.
HTML/CSS coding experience preferred.
SQL experience preferred.
Demonstrated leadership skills, with a track record of developing high-performing teams.
Excellent project management skills with the ability to lead multiple priorities and pivot quickly as needed.
Proven experience designing and implementing complex automated journeys based on behavioral and transactional data.
Executive communication skills and the ability to neatly and quickly synthesize data for broader consumption.
Ability to work successfully across functions and teams in a matrixed environment.
Must be legally authorized to work in the United States. Holland America is unable to sponsor or take over sponsorship of employment visas at this time (e.g., H-1B status).

Please note that this is a hybrid position based in Seattle, WA. Candidates must be comfortable coming into the office 3 days/week (Tuesday-Thursday).

What You Can Expect

Cruise and Travel Privileges for You and Your Family
Health Benefits
401(k)
Employee Stock Purchase Plan
Training & Professional Development
Tuition & Professional Certification Reimbursement
Rewards & Incentives
Base Salary Range: $132,300.00-$178,600.00. The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and experience uniquely.

Our Culture… Stronger Together

Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees. Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at: https://www.hollandamerica.com/en_US/our-company/mission-values.html

Holland America Line is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Americans with Disabilities Act (ADA)

Holland America Line will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws. If you have a disability and require assistance in this application process, please contact recruiting@hollandamericagroup.com

#HAL

","hiringOrganization":{"@type":"Organization","name":"Carnival Corporation & plc","sameAs":"https://www.carnivalcorp.com/"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Seattle, WA, United States","addressCountry":"United States","addressRegion":"North America"}}}},{"@type":"ListItem","position":7,"item":{"@type":"JobPosting","title":"Lifecycle Marketing Specialist","datePosted":"2025-07-16","description":"Our PurposeAt Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.
How you’ll make an impact:
As a Lifecycle Marketing Specialist, you will play a crucial role in supporting the execution of Xero’s global small business lifecycle and engagement strategy. Reporting to our Lifecycle Marketing Manager, you will be part of a team responsible for ideating and delivering personalised, orchestrated journeys that are #beautiful, relevant and above all impactful. In this role you'll effectively leverage all direct marketing channels, tooling and data at your disposal for the best customer outcomes - including but not limited to, email, in-product communications, push and SMS.
We are looking for a great candidate who is data-savvy, commercially astute and apt at working with both business and technical stakeholders to drive outcomes that deliver high quality customer conversion and overall market share growth. \n

What you'll do:

Supporting the Lifecycle Marketing Lead, you’ll put our customers at the core of everything you do, to map who our users are, what they need and help design communication journeys that ensure every engagement point we have adds value
Leverage research and Salesforce Marketing Cloud to gain insights into our customers engagement behaviour that can help inform programs of work
Help drive customer lifecycle programs that are commercially aligned to business goals and strategy, by always linking the customer or commercial need and opportunity
Support the end-to-end development and execution of project initiatives (including documentation), within strict timelines and sequencing, through to post-analysis and continual improvement
Leverage internal SME knowledge, create #beautiful content, comms and customer experiences that deliver on the project brief
Assist with building communications in SFMC (emails, SMS, push), adding personalisation within assets, using dynamic content, and setting up batch sends
Know and understand the customer success metrics relevant to your role, continuously review and analyse data to find opportunities for growth
Support in the creation of data driven lifecycle briefs, insightful hypotheses, and user experiences
Analyse experiment and journey performance, tying it back to the original objectives and hypothesis
Ideate and support optimisation within the customer journey, ensuring that magic is happening at every touchpoint & interaction, through a continuous test-and-learn ‘never done’ approach
Champion and communicate direct communications best practices, thought leadership, and compliance with email industry standards
Continuously keep a finger on the pulse of what competitors and other companies in outside industries are doing to keep us ahead of the pack

What you'll bring with you:

2+ years of experience in email marketing, lifecycle marketing and/or marketing automation platform and digital experimentation
Skilled with Google Analytics and utilising internal dashboards
Experience in Salesforce Marketing Cloud, Sales Cloud & Google Analytics
A data driven and customer focused mindset
The ability to identify opportunities of value for the business and customer and deliver programs of work off the back
Knowledge and understanding of customer lifecycles and audience segmentation
Excellent project management skills and ability to juggle multiple projects at once
Self-motivated, achievement oriented, innovative thinker, thrive in a highly dynamic work environment

Why Xero? Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, health insurance, life insurance, and income protection, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.","hiringOrganization":{"@type":"Organization","name":"Xero","sameAs":"https://www.xero.com/"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Melbourne, AU","addressCountry":"Australia","addressRegion":"Asia/Pacific"}}}},{"@type":"ListItem","position":8,"item":{"@type":"JobPosting","title":"Lifecycle Marketing Manager","datePosted":"2025-07-21","description":"Join Our Mission: Help the Helpers with Jane
Let's kick things off with a quick intro. Jane is a team that's all about fostering growth, spreading delight, and serving our healthcare community. We're on the hunt for people ready to jump in and join us while we simplify the lives of healthcare practitioners and patients daily. And guess what? Jane is a remote-first company, meaning every role at Jane, including this one, is remote - giving you the freedom to work from any corner of Canada.
Your Role in Our Journey
As our company continues to evolve, we’re looking for a high-performing Sales Operations Manager to support our revenue growth and optimize the performance of our sales organization. You will play a critical role in creating and improving our processes, supporting strategic decision-making, and enabling our sales team to operate efficiently, effectively, and at scale. As one of the first hires on a newly formed team, you’ll have a unique opportunity to shape our systems, influence our approach, and drive meaningful impact across the business.
Learn More About Us
We're founder-led, which means we live our values while maintaining a clear vision for the future. Our product enables the likes of physiotherapists, mental health counsellors, chiropractors, and other allied health practitioners to run their practices in a digital-first way through features such as online booking, charting, scheduling, telehealth, secure payments and billing along with an evolving library of features. You can see more of them here.
There is often a high bar set, not just for the quality of work, but for the care we show for each other and our customers. And it’s our customers raising that bar, never standing still and continually improving which keeps us on our toes. It's not just about what you've done before or how quickly you work; it's about your curiosity and drive to solve the right problems and your agility in learning new ways of thinking.
No doubt, Jane's a special place to work. There is autonomy and flexibility to help integrate work into your life in a way that makes sense for you. Need to block out time to pick up the kids? Go for it. That's normal here. And yes, we have a Slack channel for parents, but we've also got channels dedicated to plants, furry friends, food, pride, wellness - you get the idea! While we love to connect virtually, the Jane team also connects in person throughout the year. That comes in the form of departmental get-togethers, company retreats, or possibly a conference or two across North America if you’re keen to learn more about our community of healthcare providers. We're on the search for folks who are ready to dive in and become part of our journey toward making healthcare professionals' lives easier every single day.
You can also learn more about Jane as a company and a product by checking out our Glassdoor reviews and our Capterra Reviews.
But we’ll also keep it real — as much as we love our work, the mountain we're climbing is always getting taller. We're a growing company, and with that comes the challenge of navigating an environment with many moving parts, often without a clear-cut path laid out in front of us. This is where you come in. If you're the kind of person who gets a kick out of being resourceful and loves solving problems, you'll fit right in.
We believe in collaboration, humility, and keeping a growth mindset. We're looking for people who can embrace our way of working, which often means being flexible and open to change. So, if after reading this, you feel excited about the opportunity — all in the name of helping those who help others — reach out to us to learn more.
In short, if you're excited by our growth, ready to contribute to a challenging yet rewarding environment, and eager to be a disruptor alongside a team of talented individuals, we’d love to hear from you!
The Impact You Could Have
As Jane’s first dedicated Lifecycle Marketing Manager, you’ll help shape how we guide practitioners through their journey, from first touch, to activation, retention, and long-term advocacy. You'll lead the strategy and execution of always-on lifecycle programs across email, in-app, SMS, and push, helping new clinics onboard smoothly, discover value quickly, and stay engaged over time. You’ll also support customer marketing efforts like newsletters, with a focus on both prospective and existing customers. You’ll balance scale and personalization while keeping Jane’s trusted, human brand voice at the forefront. Here's what your work might look like:\n

Design and manage nurture, onboarding, upsell, and winback campaigns across owned channels
Build and optimize multi-channel journeys using behavioral triggers, segmentation, and personalized contentPartner with Product Marketing, Integrated Marketing, and Marketing Ops to deliver helpful, high-performing messaging
Use A/B tests and control groups to iterate and improve campaign performance
Track KPIs like activation, adoption, retention, and conversion to inform optimizationsCreate lifecycle playbooks and ensure strong data hygiene and compliance practices
Use automation tools and customer data to build audiences and refine targeting

The Experience We Feel We Need

You might not check every box—and that’s okay. If most of this sounds like you, we’d love to hear from you:
You have 5–7 years of experience in lifecycle, CRM, or growth marketing
You bring 3+ years of hands-on experience building automated journeys in tools like HubSpot, Braze, or Iterable
You’ve built full-funnel programs, from onboarding to upsell to retention
You’re comfortable with segmentation, personalization, and managing campaigns across multiple owned channels
You’ve run A/B tests, interpreted results, and applied insights to improve performance
You can pull reports or cohorts and use tools like Looker, Google Analytics, or Tableau to inform decisions
You communicate clearly, collaborate well across teams, and thrive in ambiguity
Bonus: You have experience in B2B SaaS and/or have helped shape lead scoring models

Compensation & Benefits
At Jane, we’re committed to paying fairly, clearly, and above all, paying for growth. This role has an annual salary range of $118,800 to $185,500. While that is a large range, it is intentional. It reflects the full growth journey someone might take in the role, from developing skills early on to becoming highly proficient and ultimately achieving excellence.
Most new hires join at the accomplished stage, which for this role represents an annual salary of $141,000. A starting salary below this typically indicates a candidate with strong potential who is still developing key skills. Salaries above this usually apply to existing team members who have made a significant impact and bring deep Jane-specific knowledge.
We believe in paying for growth. You’ll have regular career development conversations with your manager and your compensation will grow as you gain experience and contribute meaningfully to our mission.
Paying clearly is one of our compensation fundamentals. Watch this short video to learn how our salary bands are set. You’re also encouraged to ask questions about compensation at any point during the interview process.
We also offer a comprehensive benefits package, You can learn more about it here!
At Jane, we’re committed to fostering an environment that allows you to come to work as your truest self. We believe it’s important to actively recognize, embrace, and celebrate our differences in order to make Jane an inclusive, equitable, and diverse workplace.
We want to build a team of people who make conversations rich with perspective and experience. We are committed to listening to every voice in order to learn and grow because doing this will allow us to meet the needs of the diverse community of helpers that Jane serves.
We do not tolerate discrimination, prejudice, or oppressive isms of any kind. Employment is decided on the basis of qualifications, merit, experience, and the needs of the Jane community. We encourage anyone who requires accommodation or adjustments throughout the interview process to let us know, and we will do our best to support you.","hiringOrganization":{"@type":"Organization","name":"Jane.app","sameAs":"https://jane.app/"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Canada","addressCountry":"Canada","addressRegion":"North America"}}}},{"@type":"ListItem","position":9,"item":{"@type":"JobPosting","title":"Lifecycle Marketing Manager","datePosted":"2025-07-15","description":"

The Lifecycle Marketing Manager will be responsible for executing and optimizing marketing initiatives aimed at engaging customers throughout their journey, enhancing retention, and maximizing customer lifetime value.

Responsibilities

Design and implement targeted lifecycle marketing campaigns to improve customer engagement and reduce churn.
Analyze customer data to identify key segments and tailor marketing messages appropriately.
Collaborate with the creative team to develop compelling email and digital content for lifecycle campaigns.
Monitor and report on campaign performance metrics, making data-driven adjustments as needed.
Work cross-functionally with sales, product, and customer support teams to ensure a cohesive customer experience.

Requirements

3+ years of experience in marketing, with a focus on lifecycle or retention marketing.
Proficiency in using marketing automation tools and CRM systems.
Strong analytical skills with the ability to interpret data and drive actionable insights.
Excellent written and verbal communication skills.
Ability to manage multiple projects and deadlines in a fast-paced environment.
Passion for enhancing customer experiences and building long-term relationships.

Benefits

Base salary + Bonus.

Competitive health, dental and vision benefits.
Work remotely from anywhere in the world.
Unlimited PTO.
Flex work hours.

The Lifecycle Marketing Specialist will focus on executing and supporting marketing strategies that engage customers throughout their lifecycle, aiming to enhance retention, loyalty, and customer satisfaction.

Responsibilities

Assist in the development and execution of lifecycle marketing campaigns to nurture and engage customers.
Segment customer lists to tailor communications and optimize engagement strategies.
Create and curate content for email and digital marketing initiatives aimed at various customer touchpoints.
Monitor and analyze campaign performance metrics, providing insights for continuous improvement.
Collaborate with cross-functional teams to align messaging and ensure a seamless customer journey.

Requirements

1-3 years of experience in marketing, preferably with a focus on lifecycle or customer engagement.
Familiarity with email marketing platforms and CRM systems.
Strong analytical skills and attention to detail.
Excellent written and verbal communication skills.
Ability to work collaboratively in a team-oriented environment.
Enthusiasm for learning about customer behavior and lifecycle marketing strategies.

Benefits

Base salary + Bonus.

Competitive health, dental and vision benefits.
Work remotely from anywhere in the world.
Unlimited PTO.
Flex work hours.

","hiringOrganization":{"@type":"Organization","name":"Emails.co","sameAs":"https://emails.co"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"United States - Remote","addressCountry":"United States","addressRegion":"North America"}}}},{"@type":"ListItem","position":11,"item":{"@type":"JobPosting","title":"Lifecycle Marketing Manager","datePosted":"2025-07-02","description":"This position needs to be filled in Buenos Aires, Argentina.
We’re seeking a Lifecycle Marketing Manager to support the execution, optimization, and day-to-day management of our client’s lifecycle marketing programs. You’ll work closely with the Senior Lifecycle Marketing Manager to build and launch high-impact email, SMS, and push campaigns that improve customer retention, drive cross-sell opportunities, and increase lifetime value.
Requirements:- 5+ years in lifecycle marketing, retention marketing, or CRM roles, with demonstrated success in building and scaling programs.- Hands-on experience with ESPs (e.g., Klaviyo, Braze, Iterable), customer data platforms (CDPs), and analytics tools like Google Analytics.- Strong skills in segmentation, cohort analysis, and performance tracking, with the ability to use data to inform strategy and measure results.- Ability to craft high-level strategies while being hands-on with execution in a fast-paced environment.- Experience crafting and optimizing integrated campaigns across email, SMS, push notifications, and other customer touchpoints.- Proficiency in using data to predict churn, personalize messaging, and optimize engagement across the lifecycle.- Ability to work with detailed customer models, such as RFM (Recency, Frequency, Monetary) analysis, to create highly targeted campaigns.- E-commerce experience
Key Responsibilities:- Develop and implement a robust lifecycle marketin11g strategy, encompassing retention, win-back, cross-sell, onboarding, and promotional campaigns.- Create strategies to engage and convert new customers, including educational welcome series and first-purchase incentives.- Develop and optimize audience segmentation strategies to deliver targeted, relevant communications to specific customer cohorts.- Design campaigns triggered by key actions or inaction, such as cart abandonment, product views, or inactive customers, to drive conversion.- Build programs that drive repeat purchases and long-term loyalty, leveraging customer insights to reduce churn.- Design initiatives to re-engage lapsed customers and bring them back into the fold, targeting specific lifecycle points (e.g., 30, 60, 90 days post-purchase).- Identify opportunities to increase average order value (AOV) and frequency through cross-sell and upsell campaigns, educating customers about premium products.- Plan and execute lifecycle marketing strategies for peak seasons or major events, driving incremental revenue.- Build campaigns to generate reviews, testimonials, and referrals to amplify word-of-mouth growth and drive advocacy.- Use data and experimentation to test creative, copy, timing, and workflows to continuously improve program performance.- Define KPIs, monitor performance, and deliver actionable insights to key stakeholders.
About RYZ Labs:RYZ Labs is a startup studio built in 2021 by two lifelong entrepreneurs. The founders of RYZ have worked at some of the world's largest tech companies and some of the most iconic consumer brands. They have lived and worked in Argentina for many years and have decades of experience in Latam. What brought them together is the passion for the early phases of company creation and the idea of attracting the brightest talents in order to build industry-defining companies in a post-pandemic world.
Our teams are remote and distributed throughout the US and Latam. They use the latest cutting-edge technologies in cloud computing to create applications that are scalable and resilient. We aim to provide diverse product solutions for different industries, planning to build a large number of startups in the upcoming years.
At RYZ, you will find yourself working with autonomy and efficiency, owning every step of your development. We provide an environment of opportunities, learning, growth, expansion, and challenging projects. You will deepen your experience while sharing and learning from a team of great professionals and specialists.
Our values and what to expect:- Customer First Mentality - every decision we make should be made through the lens of the customer.- Bias for Action - urgency is critical, expect that the timeline to get something done is accelerated.- Ownership - step up if you see an opportunity to help, even if not your core responsibility. - Humility and Respect - be willing to learn, be vulnerable, and treat everyone who interacts with RYZ with respect.- Frugality - being frugal and cost-conscious helps us do more with less- Deliver Impact - get things done in the most efficient way. - Raise our Standards - always be looking to improve our processes, our team, and our expectations. The status quo is not good enough and never should be.","hiringOrganization":{"@type":"Organization","name":"Ryz Labs","sameAs":"https://www.ryzlabs.com/"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Buenos Aires","addressCountry":"Argentina","addressRegion":"South America"}}}},{"@type":"ListItem","position":12,"item":{"@type":"JobPosting","title":"Lifecycle Marketing Manager","datePosted":"2025-08-08","description":"

About Suno

Suno is a music company for the next generation of creators. Its AI-powered platform makes it easy for anyone to create original music. Built by musicians and engineers, Suno empowers users to turn ideas into fully produced tracks in minutes and unlocks a more rewarding music making experience full of endless new creative possibilities. Whether you're a first-time songwriter or a seasoned artist, Suno helps you make music that’s meaningful, personal, and uniquely yours.

Check out the Suno version of the job here!

About the Role

Suno is seeking a Lifecycle Marketing Manager to develop and lead our engagement and retention efforts. In this role, you will utilize your expertise to design and implement strategies that enhance user activation, drive feature adoption, grow our subscriber base, and help the community realize outsized value from Suno. The ideal candidate is an analytical and creative thinker who understands best practices and gets excited to rapidly experiment and innovate, excels in a dynamic setting, is dedicated to building effective customer journeys, and is proficient in leveraging AI to maximize productivity and impact. You will have significant ownership to build, test, and scale lifecycle programs, making a direct contribution to Suno's growth and success.

What You’ll Do

Design, write, implement, and optimize multi-channel (email, push notifications, SMS, in-app messages) lifecycle marketing strategies to effectively guide users through their Suno journey–from onboarding and activation to engagement, monetization (subscriptions, upgrades), and re-engagement of lapsed users.
Create and manage sophisticated email marketing campaigns, including drip sequences, targeted newsletters, and transactional emails, with a clear focus on increasing product engagement, converting users to subscribers, and encouraging upgrades for relevant subscribers.
Develop and execute impactful push notification strategies across mobile and web, implement SMS campaigns where appropriate, and strategically test in-app messaging to inform users, promote key features, and drive desired actions.
Own the experimentation/testing roadmap across all lifecycle channels. Consistently analyze campaign performance, glean actionable insights, share learnings with the broader team, and iterate rapidly to optimize for key business goals.
Work closely with product, product marketing, and growth teams to align on user journey mapping, co-develop communication strategies for new product/feature launches, and ensure a cohesive user experience.
Proactively identify and implement the latest AI tools and technologies to enhance productivity, personalize communications at scale, and unlock new levels of effectiveness in your lifecycle programs.
Define and focus on KPIs, including overall user engagement, specific feature adoption rates, trial-to-subscription conversion, upgrade rates, active user retention, and churn reduction.

What You’ll Need

8+ years of hands-on experience in lifecycle marketing, ideally within a fast-growing consumer subscription app (content-focused is a plus) or a D2C e-commerce business with a proven, sophisticated lifecycle program that demonstrably drives revenue.
Highly analytical and adept at using data to understand user behavior, identify trends, and measure campaign effectiveness. You can independently design and interpret A/B tests and are proficient with analytics and data visualization tools.
Skilled at both developing high-level strategy and executing campaigns, managing the technical aspects of marketing automation platforms.
While you may collaborate with design and copy teams, you possess a strong sense for compelling messaging and user experience. You can write and adapt copy and visuals for various channels, and guide designers in creating effective templates and assets.
Genuine interest in and highly proficient at using AI tools to drive efficiency, personalization, and effectiveness in marketing. You are a continuous learner, seeking out the latest innovations.
Thrive in a fast-paced, dynamic startup environment. You are entrepreneurial, proactive, resourceful, adaptable to change, and consistently seek ways to improve and achieve ambitious goals.
Communicate clearly and effectively and enjoy working cross-functionally to achieve shared objectives.
Owner mentality, taking full responsibility for your initiatives, from concept through to results and iteration.

Perks & Benefits for Full-Time Employees

Generous Company Equity Package
401(k) with 3% Employer Match & Roth 401(k)
Unlimited PTO & Sick Time
Medical, Dental, & Vision Insurance (PPO w/ HSA & FSA options)
Continued / Creative Education Stipend
Generous Commuter Allowance
Free In-Office Lunch Delivery (3 Days per Week)

","hiringOrganization":{"@type":"Organization","name":"Suno","sameAs":"https://www.suno.com/"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Boston","addressCountry":"United States","addressRegion":"North America"}}}},{"@type":"ListItem","position":13,"item":{"@type":"JobPosting","title":"Lifecycle Marketing Analyst","datePosted":"2025-08-08","description":"

About Ramp

At Ramp, we’re rebuilding how modern finance teams function in the age of AI. We believe AI isn’t just the next big wave. It’s the new foundation for how business gets done. We’re investing in that future — and in the people bold enough to build it.

Ramp is a financial operations platform designed to save companies time and money. Our all-in-one solution combines payments, corporate cards, vendor management, procurement, travel booking, and automated bookkeeping with built-in intelligence to maximize the impact of every dollar and hour spent. But we’re not just building features powered by AI. We’re building a platform where it’s agents who chase receipts, close books, flag risks, and surface insights. That way, teams can reclaim their time and reinvest in what actually matters.

More than 40,000 businesses, from family-owned farms to e-commerce giants to space startups, have saved $10B and 27.5M hours with Ramp. Founded in 2019, Ramp powers the fastest-growing corporate card and bill payment platform in America, and enables over $80 billion in purchases each year.

Ramp’s investors include Thrive Capital, Sands Capital, General Catalyst, Founders Fund, Khosla Ventures, Sequoia Capital, Greylock, and Redpoint, as well as over 100 angel investors who were founders or executives of leading companies.

Ramp has been named to Fast Company’s Most Innovative Companies list and LinkedIn’s Top U.S. Startups for more than 3 years, as well as the Forbes Cloud 100, CNBC Disruptor 50, and TIME Magazine’s 100 Most Influential Companies.

About the Role

Ramp is in a critical phase of growth – as the newest member of our Growth team, you’ll work cross-functionally to build data-driven lifecycle strategies that unlock growth across the entire customer journey. You’ll execute strategic programs that capture, nurture, and acquire Ramp’s ICP – from startups with 2 founders to enterprise organizations with 2000+ employees.

Our Growth team combines rapid experimentation with cross-functional collaboration to drive acquisitions, activation, and expansion at scale. This role will interface with a multitude of teams, such as Sales, Product Marketing, Product Management, Content Marketing, CRO and more, to isolate opportunities and drive high-velocity and high-fidelity experiments across the entire sales funnel to deliver exceptional learnings.

What You’ll Do

Identify and execute lifecycle programs that support our acquisition goals, with the ability to quickly translate data into action and our product offerings into effective messaging.
Deeply understand Ramp’s ICP, our product offering and our competitive advantage to facilitate the delivery of the best possible message at the right time
Consistently and independently leverage data and analytic tools to monitor performance, uncover trends and opportunities, and constantly refine audience segmentation
Establish robust, high-velocity experimentation, with emphasis on building personalization programs at scale, and own the experimentation feedback loop by analyzing results and sharing learnings with our broader Growth & Marketing teams.
Project manage large-scale, multi-channel initiatives across multiple teams – sales, content marketing, performance marketing, product marketing, and more.
Maintain the highest level of quality and design output in our email marketing channel across both lifecycle-led initiatives and cross-functional-requested initiatives.
Regularly own and report on key performance indicators and communicate learnings at scale to level up our Growth, Marketing, Product, and Design teams

What You Need

Minimum 2 years of experience in growth, lifecycle marketing, sales, customer success or other roles at B2B software companies
Exceptional copywriting skills and an eye for great design
Email best practices for compliance, deliverability, and conversion
Knowledge of CRM & other email systems, attribution models, audience segmentation, and lead scoring
Business intelligence & analytics tools e.g Looker, Amplitude
Understanding of A/B test design
Strong analytical background with an exceptional ability to draw key insights from both quantitative and qualitative data
Experience owning a numerical goal and driving projects to achieve that goal
Experience in a cross-functional writing or growth role, specifically working between product marketing, analytics, design, brand, and product teams
Critical lens for audiences and the ability to quickly and accurately turn generalized insights to actions
Be able to think outside the box and devise creative tests

Nice-to-Haves

Strong, hands-on experience with Hubspot or other marketing automation platforms to be able to own reporting and iteration on existing workflows
Experience at high-growth startups
HTML and CSS background, specifically within email marketing best practices
Familiarity with SQL and database analysis

Benefits (for U.S.-based full-time employees)

100% medical, dental & vision insurance coverage for you
- Partially covered for your dependents
- One Medical annual membership
401k (including employer match on contributions made while employed by Ramp)
Flexible PTO
Fertility HRA (up to $5,000 per year)
WFH stipend to support your home office needs
Wellness stipend
Parental Leave
Relocation support to NYC or SF
Pet insurance

Referral Instructions

If you are being referred for the role, please contact that person to apply on your behalf.

Other notices

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Ramp Applicant Privacy Notice

","hiringOrganization":{"@type":"Organization","name":"Ramp","sameAs":"https://ramp.com"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"New York","addressCountry":"United States","addressRegion":"North America"}}}},{"@type":"ListItem","position":14,"item":{"@type":"JobPosting","title":"Lifecycle Marketing Manager","datePosted":"2025-08-07","description":"

About us:

PurposeMed was founded in 2019 with the mission of improving access to complex care for underserved communities. We’ve grown quickly in our first few years, and now our exceptional team serves thousands of patients each month across our multiple verticals.

PurposeMed consists of three complex care business units: Freddie, Frida, and Foria, and partners with Affirming Care Pharmacy. Freddie is focused on improving sexual health through education, prevention, and treatment with a focus on the LGBTQ2S+ community—we’re the #1 rated PrEP provider in North America, serving patients in both Canada and the USA! Frida is changing the lives of patients with easier access to adult ADHD diagnosis, and fast and affordable treatment. Foria Clinic provides trans, non-binary, and gender-diverse Canadians with gender-affirming healthcare. Affirming Care Pharmacy is a specialty pharmacy with locations in Calgary, Alberta, and Mississauga, Ontario. This partnership provides our patients with an end-to-end healthcare experience, from treatment, to prescription delivery, to continuous affirming care.

We’re proud to be ranked #2 on Deloitte’s 2024 list of Canada’s 50 fastest-growing tech companies and recognized as one of Canada’s Most Admired Corporate Cultures for two consecutive years. Driven by a strong mission, our team is passionate about making healthcare accessible to those who need it most—and we make sure to have fun along the way!

Location - Remote (Canada)

Permanent, full-time opportunity

Though we have an office based in Calgary, this is a remote position that is open to candidates across Canada.

PurposeMed's office is located on the unceded and traditional territories of the peoples of the Treaty 7 region which includes the nations of the Siksika, the Piikani, the Kainai, the Îethka Stoney Nakoda which consists of the Chiniki, Bearspaw, and Good Stoney Bands, and people of the Tsuut’ina First Nation. The city of Calgary is also homeland to the historic Northwest Métis and to the Otipemisiwak Métis government, Métis Nation Battle River Territory, Nose Hill Métis District 5 and Elbow Métis District 6.

\n\n

Who we hope to find:

PurposeMed is looking for a Lifecycle Marketing Manager to support the company’s Patient Engagement efforts for the Freddie brand. This role will involve strategic ownership, long-term vision setting, content planning, and execution of Lifecycle Marketing alongside collaborative stakeholders. This individual will report to the Director of Growth (Patient Engagement), and they will have a lot of opportunity to work with various cross-functional leaders within the organization.

In this role, you’ll make an impact by:

Driving Lifecycle Strategy That Improves Patient Health Outcomes: Own and evolve the Lifecycle Marketing strategy for the Freddie brand across email, SMS, push notifications, provider messages and product web-app, ensuring patients receive timely, relevant communication that supports their care.
Enhancing Personalization and Targeting to Deepen Patient Engagement: Advance our use of triggers, audience segments, and automated journeys to deliver the right message, to the right patient, at the right time, improving care adherence and long-term retention.
Running Experiments to Improve Lifecycle Performance: Build and manage a roadmap of A/B tests across Lifecycle touchpoints, implementing experiments, and sharing learnings to continuously improve performance across the funnel
Ensuring Communication Supports Every Step of the Patient Journey: Identify and fill gaps in the patient experience by developing content and campaigns that educate, reassure, and motivate action at key moments in the care journey.
Making Data-Backed Decisions to Drive Conversion and Retention: Partner with our Data team to measure campaign success, uncover insights, and use data to shape future messaging, timing and patient engagement strategies.
Collaborating Cross-Functionally to Scale Impact: Work closely with Product, Engineering and Brand and teams to support business priorities, ensuring that lifecycle communications align with our patient promise and brand voice.

We need someone who has:

2+ years of lifecycle experience, including extensive experience with Braze
The ability to empathize with and speak to our patients and ensure that each point of communication is providing clear value
A growth mindset, with the ability to ideate and execute impactful campaigns
The ability to analyze complex data sets and derive insights to inform future strategic decisions
Business sense, with an understanding of how lifecycle drives key business outcomes
Experience working within marketing regulatory frameworks (PHIPA / HIPAA would be a bonus).
Strong documentation skills
Technical experience setting up triggers, audience segments and user journeys in marketing automation tools
Experience working with content marketing and product teams to implement world-class communications
Conversion-mind copywriting experience

It would also be great if you have:

Experience owning business metrics / part of a P&L

Compensation:

$87,000 - $100,000 CAD a year
Earn stock options through our Equity Incentive Plan—connect your efforts to PurposeMed’s growth as we work together to improve the lives of our patients across North America.
The compensation listed above refers to a yearly base salary that may vary depending on a candidate's relevant qualifications, knowledge, competencies and work experience, and other factors including market conditions. Base pay is just one aspect of our total rewards at PurposeMed—see our other exciting benefits below!

Do you think you could be our next Lifecycle Marketing Manager? We look forward to seeing your application!

#LI-Remote

Why you should join us:

Be part of a team of great people who don’t take themselves too seriously. While we’re serious about the problems we solve, we believe in having fun along the way.
Make an impact, every single day. We’re providing compassionate, affirming care to many people who have never received the proper support before.
Be confident in bringing your whole self to work. Inclusivity is core to how we take care of our patients, our teammates, and ourselves. We create spaces that are safe and affirming.

What we’re offering (based on full-time, permanent roles in Canada):

Work/life flexibility and time off:

Work flexibly within a team that’s remote friendly; we believe that work should fit around your life*
20 vacation days and a team that will remind you to use them!
Annual winter break closure

Care for your physical and mental health:

Extended medical, dental, and vision care starting on your first day of work!
8 wellness days
$500 health and wellness spending account
$2,000 mental health coverage with additional free online counseling through Inkblot Therapy and FeelingBetterNow mental health assessments
$20,000 of lifetime coverage for gender-affirming care and procedures

Investment in your learning and growth:

$500 learning fund to use towards courses and other professional development
Our unique People Potential program, in which you'll partner with your manager to identify opportunities to grow and achieve your full potential

Family care:

$3,400 lifetime coverage for fertility drugs
Parental leave program for birthing and non-birthing parents–your choice of:

Short term: 4 weeks off to use flexibly in your first year of parenting
Long-term: 13 weeks EI top-up

Eligible team members and their dependents** also receive no-cost access to PurposeMed’s services:

Freddie: PrEP assessment and follow-up appointments
Frida: ADHD assessment
Foria: Gender-affirming care services

If you are looking for a place that sparks your creativity, helps others, and will push you to be your best, then you’ll love PurposeMed.

PurposeMed is committed to being an equal-opportunity employer, and we highly encourage those from excluded and marginalized communities to apply. This includes groups such as (but not limited to): Indigenous, Black, and racialized communities, trans and non-binary, LGBTQ2S+, disabled, and HIV-positive people. You don’t have to check every single box above. If the job description gets you excited and you think you could contribute your expertise to our team—we hope you’ll apply!

*Most of our roles are performed virtually from home across Canada. Team members working onsite at Affirming Care pharmacies do need to be physically present.

**Permanent team members (employees) and their dependents are eligible, however, the person receiving the assessment must live in a province or state in which Freddie, Frida, or Foria operates, and be over the age of 18. Additional restrictions apply.

","hiringOrganization":{"@type":"Organization","name":"PurposeMed","sameAs":"https://www.purposemed.com/"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Remote - Canada","addressCountry":"Canada","addressRegion":"North America"}}}},{"@type":"ListItem","position":15,"item":{"@type":"JobPosting","title":"Lifecycle Marketing Specialist","datePosted":"2025-08-08","description":"

Casper Canada is looking for a Lifecycle Marketing Specialist who will play a hands-on role in taking ownership of campaigns through ideation, execution, and reporting. Reporting to the Vice President and General Manager, this role will continuously collaborate with the Marketing and Creative teams.

Our ideal candidate has a strong understanding of email and SMS marketing best practices and has HTML and CSS skills. You can analyze and review the state of your omnichannel campaigns across batch, lifecycle, and transactional messages and prepare recommendations on how to improve segmentation and personalization. With an appetite for innovation, in one moment you will be analyzing campaign metrics and in the next, you’ll be leading the creative brief for an upcoming campaign.

What you’ll do:

Create the strategy and development of an omnichannel lifecycle marketing program using email drip campaigns, trigger-based email, and SMS tailored to user behaviour and lifecycle stage
Map customer journeys, build segments, and design marketing touchpoints that drive conversion, engagement, and loyalty
Develop email and SMS marketing strategies in order to move new users that haven’t purchased to become first-time customers, repeat customers, and brand advocates
Own and optimize the review and referral programs as levers in the customer lifecycle journey to drive sales and grow our customer base
Collaborate with Marketing, Content, Product, Data, and CX teams to align lifecycle marketing efforts with marketing efforts, product launches, user insights, and business goals
Create and manage briefs for emails and SMS creative assets ensuring best practices and compelling storytelling
Analyze and gather data about campaigns to report KPI performance to cross-functional partners and make decisions informed by data
Run A/B tests and continuously optimize performance based on key metrics (open rate, CTR, CVR, revenue, etc.)
Research and benchmark against market in order to continue to develop strategy
Monitor industry trends and competitor strategies to keep Casper Canada at the forefront of lifecycle marketing innovation.

Who you are:

A Bachelor’s Degree in Business, Marketing, or the equivalent experience demonstrated by progressive responsibilities
3+ years of marketing experience, with at least 2 years in email and marketing automation
Experience working with a top-tier Email Service Provider (ESP) including functionality, data integration/APIs, building dynamic content
Analytically driven, with proven success in translating data into insights and action
Understand how to think through the customer journey that surrounds the email and SMS experience
Working knowledge of HTML, CSS and JavaScript
Knowledge of email and SMS best practices
Experience with loyalty and referral programs considered an asset
Solid understanding of CAN-SPAM and CASL compliance
Strong communication and collaboration skills
Ability to manage multiple projects and priorities
Experience in Klaviyo an asset

\nCasper Canada is a leading sleep company that initially launched in the US in 2014 with one perfect mattress sold directly to consumers. Its product line of obsessively engineered sleep products has expanded to include sheets, pillows, bed frames, and a dog mattress that are sold online and in stores. In 2023, Casper Canada joined Sleep Country Canada's family of brands where our small and highly collaborative team continues to grow.","hiringOrganization":{"@type":"Organization","name":"Sleep Country Canada","sameAs":"https://www.sleepcountry.ca"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Toronto, ON, Canada","addressCountry":"Canada","addressRegion":"North America"}}}},{"@type":"ListItem","position":16,"item":{"@type":"JobPosting","title":"Lifecycle Marketing Specialist","datePosted":"2025-08-04","description":"About Jeff
There are 2 billion people in the world that are financially underserved, having little to no access to financial products. The majority of these people live in the Emerging Markets.
Jeff is a financial technology startup that addresses this issue. We build financial product comparison marketplaces that help consumers and financial service providers connect and increase odds of cooperation by the help of available data - largely digital footprint. Our goal is to unlock financial services for the underbanked, with a clear focus on emerging economies that will drive the global economy in decades to come.
As we enter the next phase in our journey, we are looking for an Lifecycle Marketing Specialist.You will be building marketing automation flows, producing content using AI and creating campaigns from just an idea to analyzing results.
If you're looking for opportunity to participate in building an exciting, global product, then this role is for you! ⚡️\n

You will:

Develop content using AI, collaborating with creative teams to produce materials that align with brand guidelines and resonate with the target audience.
Conduct deliverability tests to maximize email performance and ensure optimal results.
Schedule and send email campaigns with a high level of precision and responsibility to ensure timely execution.
Monitor daily campaign performance, making data-driven adjustments to optimize outcomes. Utilize A/B testing to enhance email effectiveness and user engagement.
Analyze campaign data to uncover trends, insights, and improvement areas, and provide regular performance reports, insights, and recommendations to stakeholders.
Investigate any declines in campaign performance, identifying root causes and implementing corrective measures.
Stay informed on competitor communications and industry trends to spot new growth opportunities.
Collaborate with cross-functional teams, including product, sales, and customer service, to ensure campaigns align with company-wide goals and objectives.

You have:

At least 2 year experience in email marketing.
You have proactive approach to staying updated on industry best practices, tools, and strategies.
Analytical thinking skills with the ability to interpret data, identify trends, and make informed, data-driven decisions.
A marketing mindset that understands audience needs and can craft compelling messaging that resonates with target demographics.
Foundational Excel skills, with the ability to organize, analyze, and present data effectively to support campaign insights and reporting.
Strong attention to detail and commitment to accuracy, ensuring high standards in campaign planning, execution, and evaluation.
•A results-oriented approach with a willingness to test, learn, and adapt for continuous improvement in campaign effectiveness.

What we can offer you:

Equipment of your preference.
Knowledgeable, driven and truly experienced team.
Modern and cozy office in the very center of Riga, Spikeri - the very heart of Latvian startup ecosystem
A hybrid approach to work - you can spend 2 days at home per week after probation
Team building events, both remotely and in-office
Health insurance after probation period.
High energy - as a growing startup, no day is the sameUnlimited growth - as the company grows, you grow with us! 🚀

Our values:

Walk the talk: We not only understand what to do but are able to execute it
Integrity: We are reliable, trustworthy, and accountable professionals who respect each other
10x Mentality: We tackle massive markets with bold ambition and solutions
Action over perfection: We make informed decisions quickly and iterate as we go
Always be solving, always be building: We are problem solvers, not just problem finders
Own it: We take full responsibility for our work and ensure everything possible is done to deliver outcomes

Since launching in Vietnam in 2020 JEFF have:

Grown to a 40+ person team across 6 countries
Helped 9 million customers compare tens of millions of financial products
Raised close to $5 Million from reputable investors
Grown from 0 to 8-digit annual revenue
Recognised as one of the fastest growing companies in Europe by Financial Times and Statista (#27 in FT1000)
Been recognized by Sifted as the fastest growing startup in the region
Been named a Top 3 fastest growing tech company in Central Europe by Deloitte

To avoid misunderstandings, the first 3 months is the period when we truly find out if it is a match - both in terms of values, as well as competences.
🤘 Ready to have fun while building a data-driven financial marketplace for the economies of tomorrow? Let's talk!","hiringOrganization":{"@type":"Organization","name":"Jeff App","sameAs":"https://www.jeff-app.com"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Riga","addressCountry":"Latvia","addressRegion":"Europe"}}}},{"@type":"ListItem","position":17,"item":{"@type":"JobPosting","title":"Lifecycle Marketing Manager","datePosted":"2025-08-12","description":"

Plaud AI is hiring a Lifecycle, Monetization Marketer

Role Overview:

We’re looking for an exceptional person to join our Americas Marketing team, focused on customer monetization. This role is ideal for someone who can operate as both a high-level strategist and a deep tactician – crafting scalable frameworks while also diving into the nuances of individual user behaviors. You’ll run programs grounded in a nuanced view of customer behavior, and use insights to inform broader monetization strategy.

This role is based in San Francisco, CA. We use a hybrid work model of 3 days in the office per week.

Key Responsibilities:

Develop and execute customer optimization and conversion strategies across in-app and email channels, and other avenues.
Collaborate closely with Sales and Marketing teams to devise and implement efficient campaigns, ensuring learning pathways of transition from starter plans to upgrade.
Partner with the Product team, contributing insights and expertise to introduce new features designed to drive conversions and enhance the user experience.
Foster cross-functional relationships to align product development with the overarching goal of optimizing our conversion landscape and maximizing growth opportunities.
Lead and measure the development and execution of user-centric programs that generate tangible results and drive upsells.
Identify and assess new monetization opportunities as we expand our customer base and product portfolio.

Qualifications:

5+ years experience in monetization, growth, email, customer marketing or another role that marries strategy, marketing, data, and operations in a PLG tech or retail company.
Strong capability in email and customer experience systems like Hubspot, Klaviyo, Braze, Pendo, Amplitude
Direct experience in a product-led-growth, direct-to-consumer, self-serve retail or tech company.
Success leading cross-functional initiatives across Marketing, Sales, Product, & Operations, especially in fast-paced, evolving environments.
A strong grasp of customer psychology and behavior around pricing and self-serve products.
Comfortable working with early-stage teams, internationally time zoned.

Location: San Francisco, California

About Plaud Inc.

Plaud Inc. is building the next generation of intelligence infrastructure and interface to capture, extract, and utilize intelligence from what you say, hear, and see. Our AI note-taking devices, Plaud Note and Plaud NotePin, and Plaud Intelligence platform are designed to help professionals boost efficiency and save hundreds of hours each year.

We are growing our consumer-loved note-taking platform and assembling a high-impact team of builders, marketers, and customer champions who thrive on shaping the future of AI-powered productivity to unlock product-led growth (PLG) at scale.

Why join us:

Founding Team: Opportunity to be part of the founding team of Plaud and drive impact at a startup rocketship. Join a skyrocketing team where your career reaches new heights.
Proven Product-Market Fit: Bootstrapped, profitable, and experiencing explosive growth. Positioned uniquely to lead the future of work and productivity by leveraging innovative AI-driven devices and software.
Competitive Salary and Equity Package: Employee-friendly equity for full-time employees.
Paid Time Off: Generous PTO and parental leave policy.
Retirement Planning: 401(k) plan for US employees with company matching.
Equal Opportunity: Plaud Inc. is an equal opportunity employer. We are committed to creating an inclusive environment for all employees.

Company Offsite: Annual offsite to bring our team together and celebrate our achievements.

","hiringOrganization":{"@type":"Organization","name":"PLAUD.AI","sameAs":"https://www.plaud.ai"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"San Francisco, CA","addressCountry":"United States","addressRegion":"North America"}}}},{"@type":"ListItem","position":18,"item":{"@type":"JobPosting","title":"Lifecycle Marketing Manager","datePosted":"2025-08-12","description":"

Gorgias is the conversational AI platform for ecommerce that drives sales and resolves support inquiries. Trusted by over 15,000 ecommerce brands, Gorgias supports growing independent shops to globally recognizable brands.

Built for Shopify and powered by advanced ecommerce integrations, Gorgias's conversational AI understands your brand, tools, policies, and customers to drive personalized, 1-to-1 conversations — from editing orders and initiating returns to making product recommendations. Gorgias, where every customer interaction feels personal, support becomes sales, and conversations shape success.

About the Team

The Lifecycle Marketing team at Gorgias builds data-driven, AI-native campaigns that support merchants throughout their journey—from just learning about us to onboarding and activation to retention and expansion. Our work sits at the intersection of Customer Experience, Product, Success, and Marketing, enabling merchants to experience value faster and scale their usage independently.

We're a team of curious, iterative builders who love to experiment, automate, and personalize at scale using prompt-based systems and modern lifecycle tooling. You’ll join a nimble team that partners closely with Growth, PMMs, Marketing Operations, and Success to deliver high-impact experiences across channels and stages.

About the Role

As a member of our Lifecycle Marketing team, you will contribute to the strategy and execution of end-to-end lifecycle marketing efforts, inclusive of user onboarding, activation, engagement, retention, and revenue-generating campaigns. This role is perfect for someone who’s customer-obsessed, analytical, and eager to experiment with AI-driven messaging and tooling.

You’ll build and optimize lifecycle programs across email and in-product channels using segmentation, behavioral triggers, and prompt-engineered content that drives growth.

Your work will influence how merchants experience value, discover features, and expand across our product lines—accelerating time to value and supporting both self-serve and sales-assisted behaviors.

You’ll report to the Senior Manager of Lifecycle Marketing and collaborate cross-functionally with teams company-wide.

What You’ll Do

Design and execute multi-touch lifecycle campaigns across email and in-product to support onboarding, feature adoption, revenue generation, and retention goals.
Use LLM tools and prompt engineering to generate, test, and scale lifecycle content that adapts to user and account signals and factors.
Analyze product usage and merchant behavior to inform campaign segmentation, timing, and triggers.
Run experiments (A/B tests, variant routing, multivariate) to test hypotheses around messaging formats, touchpoint timing, prompt quality, and engagement strategies.
QA AI-generated content for brand alignment, performance accuracy, and narrative cohesion.
Monitor and report on performance metrics like activation rate, NRR, and feature usage to identify areas of improvement and scale what works.
Collaborate with cross-functional teams to ensure a consistent, high-quality experience across touchpoints.

Our Current Data Stack includes:

Outreaches and Initiatives: Candu, Customer.io, Guideflow, PromptLayer
CRM: Vitally and Hubspot
Data Activation: Hightouch, Segment, Zapier, Cargo
Data Transformation: dbt

Who You Are

2–4 years of experience in lifecycle, growth, CRM, or product marketing at a SaaS company—ideally in a PLG or ecommerce environment.
Proven ability to own and optimize lifecycle journeys or segments, with an eye toward accelerating product adoption and driving self-serve behaviors.
Data-driven and hypothesis-oriented: you dig into usage data to segment users, form testable ideas, and iterate quickly based on results.
Strong writing skills and comfort QA’ing AI-generated content; you’ve written and refined prompts to produce personalized, scalable messaging.
Hands-on experience with LLMs and lifecycle tooling (e.g. GPT, Claude, Customer.io, Braze, Appcues, Pendo).

Collaborative and cross-functional: you’ve worked closely with Product, Success, and Data to ship impactful campaigns and can clearly explain the why behind your decisions.

Perks and Benefits

💰Competitive salary & equity (90th percentile of the market worldwide)
🏖️ 5-week vacation plus 2 weeks RTT (We follow each country's appropriate PTO Laws)
🤕 Paid sick leave
🧸 Paid parental leave (16 weeks)
💻 MacBook Pro
🍽️ Personal credit card to buy lunches (we use Swile)
🏥 We provide private health insurance (we use Alan)
💆🏻‍♀️ Get up to €700 to set up your workstation at home (working from home should feel breezy)
📚 Get up to €2000 of learning material and wellness support per year! This includes €1500 for learning material (such as books, courses, and individual coaching sessions) directly linked to your job scope, as well as a €500 wellness budget. Take advantage of these resources to grow in your role and prioritize your personal development and wellness.
🥰 Every quarter, we organize an online company-wide summit to discuss where we’re going and strengthen social bonds. Once per year we organize offsite team retreats and company retreats!

Diversity & Inclusion at Gorgias
We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applicants of all backgrounds, experiences, and perspectives. At Gorgias, we believe that diverse teams drive innovation and better decision-making. We do not discriminate based on race, color, religion, gender identity, sexual orientation, disability, age, or any other protected status.

If you need accommodations to participate in the application or interview process, perform essential job functions, or access other employment benefits, please contact us at accommodation@gorgias.com. Let’s grow together!

","hiringOrganization":{"@type":"Organization","name":"Gorgias","sameAs":"https://gorgias.com"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Paris","addressCountry":"France","addressRegion":"Europe"}}}},{"@type":"ListItem","position":19,"item":{"@type":"JobPosting","title":"Lifecycle Marketing Manager","datePosted":"2025-08-12","description":"

About the Team

About the Role

You’ll build and optimize lifecycle programs across email and in-product channels using segmentation, behavioral triggers, and prompt-engineered content that drives growth.

You’ll report to the Senior Manager of Lifecycle Marketing and collaborate cross-functionally with teams company-wide.

What You’ll Do

Design and execute multi-touch lifecycle campaigns across email and in-product to support onboarding, feature adoption, revenue generation, and retention goals.
Use LLM tools and prompt engineering to generate, test, and scale lifecycle content that adapts to user and account signals and factors.
Analyze product usage and merchant behavior to inform campaign segmentation, timing, and triggers.
Run experiments (A/B tests, variant routing, multivariate) to test hypotheses around messaging formats, touchpoint timing, prompt quality, and engagement strategies.
QA AI-generated content for brand alignment, performance accuracy, and narrative cohesion.
Monitor and report on performance metrics like activation rate, NRR, and feature usage to identify areas of improvement and scale what works.
Collaborate with cross-functional teams to ensure a consistent, high-quality experience across touchpoints.

Our Current Data Stack includes:

Outreaches and Initiatives: Candu, Customer.io, Guideflow, PromptLayer
CRM: Vitally and Hubspot
Data Activation: Hightouch, Segment, Zapier, Cargo
Data Transformation: dbt

Who You Are

2–4 years of experience in lifecycle, growth, CRM, or product marketing at a SaaS company—ideally in a PLG or ecommerce environment.
Proven ability to own and optimize lifecycle journeys or segments, with an eye toward accelerating product adoption and driving self-serve behaviors.
Data-driven and hypothesis-oriented: you dig into usage data to segment users, form testable ideas, and iterate quickly based on results.
Strong writing skills and comfort QA’ing AI-generated content; you’ve written and refined prompts to produce personalized, scalable messaging.
Hands-on experience with LLMs and lifecycle tooling (e.g. GPT, Claude, Customer.io, Braze, Appcues, Pendo).

🏖️ 25 days of paid leave (We follow each country's appropriate PTO Laws)
🤕 Paid sick leave
🧸 Paid parental leave (16 Weeks)
💻 MacBook Pro
🍽️ Personal credit card to buy lunches (you’ll have your own Gorgias credit card)
🏥 Included in your offer’s calculation, there’s a 5% bonus for healthcare to compensate for Private Health costs
💆🏻‍♀️ Get €700 to set up your workstation at home (working from home should feel breezy)
📚 Get €2000 of learning material per year (includes books, courses, training sessions that are easily identified and linked with your job scope. This also covers individual coaching!)
🥰 Every quarter, we organize an online company-wide summit to discuss where we’re going and strengthen social bonds. Once per year we organize offsite team retreats and company retreats! (Here is the photo album from our last company retreat in Mexico in 2022, when we were a total of 200 people!)

","hiringOrganization":{"@type":"Organization","name":"Gorgias","sameAs":"https://gorgias.com"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Paris","addressCountry":"France","addressRegion":"Europe"}}}},{"@type":"ListItem","position":20,"item":{"@type":"JobPosting","title":"Lifecycle Marketing Manager","datePosted":"2025-08-12","description":"

About the Team

About the Role

You’ll build and optimize lifecycle programs across email and in-product channels using segmentation, behavioral triggers, and prompt-engineered content that drives growth.

You’ll report to the Senior Manager of Lifecycle Marketing and collaborate cross-functionally with teams company-wide.

What You’ll Do

Design and execute multi-touch lifecycle campaigns across email and in-product to support onboarding, feature adoption, revenue generation, and retention goals.
Use LLM tools and prompt engineering to generate, test, and scale lifecycle content that adapts to user and account signals and factors.
Analyze product usage and merchant behavior to inform campaign segmentation, timing, and triggers.
Run experiments (A/B tests, variant routing, multivariate) to test hypotheses around messaging formats, touchpoint timing, prompt quality, and engagement strategies.
QA AI-generated content for brand alignment, performance accuracy, and narrative cohesion.
Monitor and report on performance metrics like activation rate, NRR, and feature usage to identify areas of improvement and scale what works.
Collaborate with cross-functional teams to ensure a consistent, high-quality experience across touchpoints.

Our Current Data Stack includes:

Outreaches and Initiatives: Candu, Customer.io, Guideflow, PromptLayer
CRM: Vitally and Hubspot
Data Activation: Hightouch, Segment, Zapier, Cargo
Data Transformation: dbt

Who You Are

2–4 years of experience in lifecycle, growth, CRM, or product marketing at a SaaS company—ideally in a PLG or ecommerce environment.
Proven ability to own and optimize lifecycle journeys or segments, with an eye toward accelerating product adoption and driving self-serve behaviors.
Data-driven and hypothesis-oriented: you dig into usage data to segment users, form testable ideas, and iterate quickly based on results.
Strong writing skills and comfort QA’ing AI-generated content; you’ve written and refined prompts to produce personalized, scalable messaging.
Hands-on experience with LLMs and lifecycle tooling (e.g. GPT, Claude, Customer.io, Braze, Appcues, Pendo).

🏖️ 5-week vacation
🤕 Paid sick leave (15 days)
🌏 6 weeks full remote/year
🧸 Paid parental leave (16 weeks)
🍽️ CAD $400/month for lunch expenses (you’ll have your own Gorgias credit card)
🏥 We provide private health insurance and retirement pension
💆🏻‍♀️ Get up to CAD $900 to set up your workstation at home (working from home should feel breezy)
📚 Get up to CAD $2600 of learning material and wellness support per year! This includes CAD 1950 for learning material (such as books, courses, and individual coaching sessions) directly linked to your job scope, as well as a CAD 650 wellness budget. Take advantage of these resources to grow in your role and prioritize your personal development and wellness.
🥰 Every quarter, we organize an online company-wide summit to discuss where we’re going and strengthen social bonds. Once per year, we organize offsite team retreats and company retreats!

","hiringOrganization":{"@type":"Organization","name":"Gorgias","sameAs":"https://gorgias.com"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Paris","addressCountry":"France","addressRegion":"Europe"}}}},{"@type":"ListItem","position":21,"item":{"@type":"JobPosting","title":"Lifecycle Marketing Manager","datePosted":"2025-08-18","description":"

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

This role can be based in San Francisco, Mountain View, New York or Chicago.

We are seeking qualified candidates for the role Lifecycle Marketing Manager as part of our LinkedIn Ads Growth Marketing team. This team is focused on helping businesses understand and unlock the value of LinkedIn Ads. In this role, you’ll define and implement strategies to grow and retain existing LinkedIn Ads customers via targeted Marketing campaigns through multiple Marketing channels.

Responsibilities:

Define and implement world class education, engagement and retention programs for LinkedIn Ads customers, leveraging multiple digital channels
Design trigger-based campaigns that provide the right insights and recommendations to LinkedIn Ads customers at the right times, all at scale
Partner with Sales and Sales Operations teams to align Marketing campaigns and messaging with Sales outreach to existing customers, including developing shared metrics and outcomes
Develop and implement campaign strategy (objective, audience, message, channel etc.), including defining targeting, building campaign assets, and working with LinkedIn’s Marketing Operations team to launch in one or more channels.
Measure and optimize Lifecycle Marketing impact by defining the KPIs, setting goals, and analyzing performance, in alignment with Sales team’s objectives
Communicate program strategy and ongoing performance to Marketing and Sales stakeholders

Qualifications

Basic Qualifications:

5+ years of experience in Lifecycle Marketing, Customer Engagement, or related roles
5+ years of experience building and managing Marketing campaigns delivered via digital channels including email and LinkedIn Ads
2+ years of experience partnering with Sales and Sales Operations team to develop shared motions, messaging and metrics

Preferred Qualifications:

Prior experience in the Ad Tech industry, with a deep understanding of digital advertising platforms and customer engagement strategies
Proven track record of building and managing customer lifecycle campaigns across scalable digital channels, including email and LinkedIn Ads
Familiarity with trigger-based campaign design, including audience segmentation, behavioral targeting, and lifecycle automation
Experience working in fast-paced, cross-functional environments, with a focus on experimentation and continuous optimization
Passion for customer education and retention, with a creative mindset for delivering value at scale
Demonstrated success in collaborating with Sales and Sales Operations to align messaging, develop shared goals, and drive customer retention
Strong communication skills, with experience presenting strategy and performance insights to senior stakeholders across Marketing, Product, and Sales
High level of business acumen, with the ability to interpret strategic objectives and recommend cross-functional solutions that span multiple teams

Suggested Skills:

Communication
Business Acumen
Cross Functional Collaboration
Campaign Design & Operations
Influence for Impact

LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $100,000 to $156,000.

Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include an annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Additional Information

Equal Opportunity Statement

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

Documents in alternate formats or read aloud to you
Having interviews in an accessible location
Being accompanied by a service dog
Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance 

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement 

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates 

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.

","hiringOrganization":{"@type":"Organization","name":"LinkedIn","sameAs":"https://www.linkedin.com/"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"San Francisco, CA, United States","addressCountry":"United States","addressRegion":"North America"}}}},{"@type":"ListItem","position":22,"item":{"@type":"JobPosting","title":"Lifecycle Marketing Manager","datePosted":"2025-08-13","description":"

Who is Credible?

We are a marketplace where users can compare personalized, prequalified rates and quotes from multiple lenders and carriers, for student loans, mortgages, personal loans, and insurance.

We’re challenging the status quo by giving power to the consumer. We believe in a world where ‘ethical’, ‘lending’, and ‘insurance’ can coexist, so we set out to build innovative platforms that actually work for customers. Our mission is to help people find the best loan or insurance policy possible.

We believe researching and buying loans or insurance shouldn’t be confusing or complex, so we’ve focused on simplicity. We’ve created the only unbiased loan and insurance buying process out there, which makes finding options straightforward and clear.

About the Role:

Credible is seeking a data-driven, results-oriented Lifecycle Marketing Manager to join our Lifecycle Marketing team and support lifecycle efforts within our Personal Loans vertical—a high-impact, high-visibility line of business with strong executive engagement and measurable influence on company performance. You’ll help drive campaign strategy and execution, focusing primarily on email to engage users and drive conversions. This is a full-time, individual contributor role reporting to a Senior Lifecycle Marketing Manager.

The ideal candidate thrives in a fast-paced environment, loves working with data, and enjoys cross-functional collaboration to build impactful campaigns. While this role will initially focus on the Personal Loans vertical, there is opportunity to expand into additional verticals, support ancillary products, and explore cross-sell initiatives.

You will:

Support the planning, execution, optimization, and reporting of lifecycle email campaigns for a core product vertical in partnership with a Senior Lifecycle Marketing Manager.
Contribute to the development and execution of automated lifecycle campaigns, including user-triggered drip series and recurring scheduled sends, as well as transactional communications and one-time sends.
Partner with our SFMC Marketing Automation team for technical execution, including template production, journey builds, audience segmentation, and QA.
Develop segmentation strategies using available data, and identify opportunities for audience personalization.
Run A/B tests, analyze performance, and apply learnings to improve engagement and conversions.
Collaborate on recurring lifecycle planning cycles, develop lifecycle strategies (e.g., new communication flows or journey structures), and support the creation of business cases.
Collaborate with Business Intelligence, Product, Engineering, and Legal to align on data needs, content, compliance, and timing.
Research lifecycle strategies and competitor tactics to identify areas for innovation.
Support lifecycle marketing for additional verticals, channels, or cross-sell efforts as team needs evolve.

Requirements:

5+ years of experience in lifecycle or email marketing in a B2C environment.
Proficiency with a marketing automation platform; Salesforce Marketing Cloud (SFMC) preferred.
Experience modifying basic HTML and using dynamic content.
Strong understanding of segmentation, dynamic content, and email personalization strategies.
Analytical mindset with the ability to interpret campaign performance and apply insights.
Knowledgeable of best email practices, including brand consistency, CAN-SPAM, and deliverability.
Excellent written and verbal communication skills; strong cross-functional collaborator.
Highly detail-oriented and organized; able to manage multiple projects simultaneously.
Bachelor’s degree in Marketing, Communications, Economics, or related field—or equivalent experience.

Nice to have:

Experience with financial products such as loans or insurance, or working in a FinTech or startup environment.
Familiarity with tools like Looker or Tableau for data visualization.
Basic understanding of SQL.
Exposure to multi-product or multi-vertical lifecycle strategy.
A creative mindset with a test-and-learn approach.

Credible is open to hiring candidates in the following locations: Arizona, California, Maryland, Massachusetts, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Texas

Pursuant to state and local pay disclosure requirements, the pay ranges for this role, with final offer amount dependent on education, skills, experience, and location, are listed below. This role is also eligible for an annual discretionary bonus, various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents.

View more details about Credible Benefits

For high cost of labor markets such as but not limited to New York City and San Francisco:$111,600—$150,000 USDFor all other US locations:$93,000—$125,000 USDWhy work at Credible?\n\n

We combine the intelligence, expertise, and confidence of a financial advisor with the approachability and honesty of a friend. In other words, we’re the friend you always wish you had in finance.

We are optimistic, challengers, trustworthy, clever, and smart. We are open and transparent. We strive to act as advisors by being friendly, objective, and open in our communication. We use language that is intelligent yet approachable. When appropriate, we’ll drop in a bit of wit to position ourselves as a fresh, reliable voice in the financial world.

\nWe are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.","hiringOrganization":{"@type":"Organization","name":"Credible","sameAs":"https://www.credible.com/"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Remote, United States","addressCountry":"United States","addressRegion":"North America"}}}},{"@type":"ListItem","position":23,"item":{"@type":"JobPosting","title":"Lifecycle Marketing Manager","datePosted":"2025-08-14","description":"

Our mission is to make higher education accessible and affordable for everyone. We empower students with financial support and supercharge their ability to pay down their debt, so they can get on the right financial track, fast.

We build tools that help people feel in control of their financial future, including:

Private student loans - low rates, people-first service, and flexible payments.
Student loan refinancing - break free from high-interest rates or monthly payments.
Scholarships - access to thousands of scholarships to help students pay less.

Earnies are committed to helping students live their best lives, free from the stress of student debt. If you’re as passionate as we are about our mission, read more below, and let’s build something great together!

The Lifecycle Marketing Manager position will report to the Director of Lifecycle Marketing.

As the Lifecycle Marketing Manager, you will:

Provide senior leadership and stakeholders with campaign performance reports, including data-driven recommendations for future campaign optimization and strategic plans for growing the impact of lifecycle marketing.
Own all aspects of campaign strategy development, creative briefing, audience segmentation, journey pathing, campaign execution, creative A/B testing, analytics measurement, and campaign performance readouts.

Your Impact:

As the Lifecycle Marketing Manager, you will play a strategic role in owning the development and execution of lifecycle campaigns that drive conversion and acquisition of Earnest products and services.
You will be responsible for building out some of Earnest's most important initiatives across our consumer finance products. This role focuses on ensuring flawless campaign execution, delivering revenue and engagement and being a driver of innovation and growth.

About You:

5+ years of experience in a business-to-consumer email marketing or lifecycle marketing role in a corporate or agency environment
3+ years of experience developing lifecycle/CRM engagement programs
Experience in audience segmentation and targeting using database information and real-time event data
Strong data analysis skills and knowledge of business intelligence systems such as Looker or Tableau
Knowledge of regulatory and privacy requirements (CAN-SPAM, TCPA, CPPA)

Even Better:

Experience with Braze preferred. Bonus points for having experience with ExactTarget, SendGrid, Twilio, HTML/HAML, or Github

Where:

This role will be based in the United States

#LI-JP1

A little about our pay philosophy: We take pride in compensating our employees fairly and equitably. We are showcasing a range of your potential base salary based on the roles location. The successful candidate’s starting pay will also be determined based on job-related qualifications, internal compensation, candidate location and budget. This range may be modified in the future.

Pay Range $127,000—$164,000 USD

Earnest believes in enabling our employees to live their best lives. We offer a variety of perks and competitive benefits, including:

Health, Dental, & Vision benefits plus savings plans
Mac computers + work-from-home stipend to set up your home office
Monthly internet and phone reimbursement
Employee Stock Purchase Plan
Restricted Stock Units (RSUs)
401(k) plan to help you save for retirement plus a company match
Robust tuition reimbursement program
$1,000 travel perk on each Earnie-versary to anywhere in the world
Competitive days of annual PTO
Competitive parental leave

What Makes an Earnie:

At Earnest, our people bring our cultural principles to life. These principles define how we work, how we win, and what we expect of ourselves and each other:

Every Second Counts: Speed is our competitive advantage. Our customers need better solutions, and the faster we execute, the greater our chance of success.
Choose To Do Hard Things: We win by tackling the hard things that others avoid, fueled by grit and resilience.
Pursue Excellence: Great companies, teams, and individuals never settle and are proud of the work that they do. What’s good enough today won’t be good enough tomorrow. Excellence isn’t a destination; it’s a mindset of continuous improvement.
Lead Together: Our success comes from how we work together. Leadership is not about titles—it is about action. We take ownership, drive results, and move forward as a team.
Don’t Take Yourself Too Seriously: We take our work seriously, not ourselves. The stakes are high, but a sense of humor keeps us grounded, creative, and resilient.

At Earnest, we are committed to building an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity, inclusion, equity, and belonging enables us to move forward with our mission. We are dedicated to adding new perspectives to the team and encourage anyone to apply if your experience is close to what we are looking for.

Earnest provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, veteran status, disability or genetics. Qualified applicants with criminal histories will be considered for the position in a manner consistent with the Fair Chance Ordinance.

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Company Description

Join us to transform the way the world works.

Job Description

This role can be based in San Francisco, Mountain View, New York or Chicago.

Responsibilities:

Define and implement world class education, engagement and retention programs for LinkedIn Ads customers, leveraging multiple digital channels
Design trigger-based campaigns that provide the right insights and recommendations to LinkedIn Ads customers at the right times, all at scale
Partner with Sales and Sales Operations teams to align Marketing campaigns and messaging with Sales outreach to existing customers, including developing shared metrics and outcomes
Develop and implement campaign strategy (objective, audience, message, channel etc.), including defining targeting, building campaign assets, and working with LinkedIn’s Marketing Operations team to launch in one or more channels.
Measure and optimize Lifecycle Marketing impact by defining the KPIs, setting goals, and analyzing performance, in alignment with Sales team’s objectives
Communicate program strategy and ongoing performance to Marketing and Sales stakeholders

Qualifications

Basic Qualifications:

5+ years of experience in Lifecycle Marketing, Customer Engagement, or related roles
5+ years of experience building and managing Marketing campaigns delivered via digital channels including email and LinkedIn Ads
2+ years of experience partnering with Sales and Sales Operations team to develop shared motions, messaging and metrics

Preferred Qualifications:

Prior experience in the Ad Tech industry, with a deep understanding of digital advertising platforms and customer engagement strategies
Proven track record of building and managing customer lifecycle campaigns across scalable digital channels, including email and LinkedIn Ads
Familiarity with trigger-based campaign design, including audience segmentation, behavioral targeting, and lifecycle automation
Experience working in fast-paced, cross-functional environments, with a focus on experimentation and continuous optimization
Passion for customer education and retention, with a creative mindset for delivering value at scale
Demonstrated success in collaborating with Sales and Sales Operations to align messaging, develop shared goals, and drive customer retention
Strong communication skills, with experience presenting strategy and performance insights to senior stakeholders across Marketing, Product, and Sales
High level of business acumen, with the ability to interpret strategic objectives and recommend cross-functional solutions that span multiple teams

Suggested Skills:

Communication
Business Acumen
Cross Functional Collaboration
Campaign Design & Operations
Influence for Impact

LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $100,000 to $156,000.

Additional Information

Equal Opportunity Statement

Documents in alternate formats or read aloud to you
Having interviews in an accessible location
Being accompanied by a service dog
Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

San Francisco Fair Chance Ordinance 

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement 

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates 

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Key Responsibilities:

Develop the overarching APAC lifecycle marketing strategy and lead its hands-on implementation across diverse markets.

Lead and run experiments to optimize key metrics.

Take a hands-on role in architecting and building scalable and efficient marketing automations.

Operat marketing platforms and manage campaigns for the region.

Drive collaboration with Growth, Product, and Analytics teams, translate strategic plans into actionable, executable projects.

Establish and maintain a robust governance model for data hygiene and compliance.

Requirements:

5+ years of extensive, hands-on experience in lifecycle marketing or CRM, with a track record of personally building and scaling campaigns in the APAC region.

Deep experience in AI Software, SaaS, e-commerce, or DTC industries.

Expert-level, hands-on operational experience with significant marketing automation and CRM platforms.

Strong hands-on analytical and problem-solving skills, with the ability to personally dig into data and translate it into actionable strategy.

A proven strategic thinker with a bias for action and hands-on work.

Excellent project leadership and stakeholder management skills.

Fluent in both English and Chinese.

In-depth, practical understanding of major APAC privacy laws (PDPA, etc.).

Nice to Have:

Experience managing and mentoring junior team members on hands-on skills.

Professional proficiency in Japanese or Korean.

Hands-on proficiency in HTML/CSS for creating custom email templates.

","hiringOrganization":{"@type":"Organization","name":"PLAUD.AI","sameAs":"https://www.plaud.ai"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Singapore","addressCountry":"Singapore","addressRegion":"Asia/Pacific"}}}},{"@type":"ListItem","position":26,"item":{"@type":"JobPosting","title":"Director of Lifecycle Marketing","datePosted":"2025-07-22","description":"

About Inspira Education

Inspira Education Group is one of the fastest-growing edtech startups in the US. We started with a simple mission to democratize access to high-quality coaching so that every student in the world has an equal opportunity to access the best opportunities.

As the world’s leading network of top admissions coaches in medical, legal, business, and college studies, we’re building software and services in one place—disrupting long-entrenched application processes with products and experiences that strive to provide an equal platform for candidates from diverse backgrounds worldwide.

As one of the fastest-growing edtech firms in the world, we are backed by some of the leading venture capital firms and investors in the world, including Zeev Ventures, Quiet Capital, Craft Ventures, Jeff Fluhr (Founder of Stubhub), and David Sacks (Former COO of PayPal and Founder of Yammer).

The Role

We’re looking for a strategic, hands-on Lifecycle Marketing Manager to drive acquisition and engagement across our portfolio of brands. In this role, you’ll own our full CRM communication strategy by optimizing engagement with existing contacts while expanding our email list and driving more free consultations.

You’ll lead campaign execution, A/B testing, and personalization efforts, supported by a CRM Manager, to maximize performance without compromising brand integrity. You’ll collaborate closely with marketing, product, and sales teams to refine our push notification strategy and deepen app engagement.

You’ll thrive in this role if you’re a data-driven marketer with a strong analytical mindset, deep expertise in platforms like Braze, Iterable, or HubSpot, and a passion for continuous experimentation. You’re comfortable balancing strategic thinking with tactical execution and enjoy working cross-functionally with Sales, SEO, Performance Marketing, Online Events, Customer Success, and Social Media teams to launch programs that deliver results.

Your north star metric? Consultations generated from our contact database.

If you’re excited to build impactful lifecycle programs that create meaningful customer relationships and drive real business outcomes then we’d love to hear from you.

What You'll Do

Own the end-to-end strategy and execution of lifecycle marketing programs, building clear and personalized user journeys that drive acquisition, engagement, conversion, and retention
Analyze cohort and segment performance regularly to uncover trends, understand the “why” behind user behavior, and develop actionable insights that inform strategy
Develop and execute a robust experimentation roadmap to increase acquisition, engagement, and lifetime value through A/B testing and continuous optimization
Create and manage sophisticated email and SMS campaigns, including drip sequences, targeted newsletters, transactional messages, and upgrade flows, all aimed at increasing product engagement and driving conversion
Identify drop-off points within the user journey and implement targeted, trigger-based campaigns to address friction and improve key KPIs
Ensure compliance with deliverability best practices and maintain a strong sender reputation across all messaging platforms (email and SMS)
Leverage customer segmentation and persona development to tailor messaging, offers, and campaigns that resonate with high-potential customer groups
Collaborate closely with the data team to define and build end-to-end lifecycle reporting and track performance across channels
Lead and grow a team of lifecycle marketers, acting as both a player and coach — mentoring team members, advocating for their work, and rolling up your sleeves to contribute directly when needed
Ensure consistent and personalized messaging across the funnel, delivering the right message to the right person at the right time through the right channel
Track and report on campaign performance and KPIs, such as lead volume, conversion rates, pipeline growth, LTV, and ROI; provide recommendations to optimize results
Forecast marketing outcomes and track progress toward growth and revenue goals
Stay on the cutting edge of AI and martech tools, proactively identifying and implementing technologies that improve efficiency, personalization, and performance across lifecycle programs

Who You Are

6–8+ years of lifecycle marketing experience, ideally in high-consideration or long-sales-cycle environments that require thoughtful lead nurturing strategies
2–3 years of experience managing and scaling high-performing teams
Deep expertise in HubSpot; familiarity with Braze, Iterable, or similar tools is a strong plus
Proficiency in email and SMS marketing automation, including segmentation, triggers, and personalized flows
Bonus points for experience working with customer data platforms (CDPs) like Simon Data, Iterable, or Optimove
Basic working knowledge of SQL and comfort querying data
Strong understanding of HTML and template scripting languages (e.g., Jinja, Django, or ESP-specific templating systems)
Exceptional copywriting skills with a proven ability to engage target audiences and iterate on messaging based on performance data
Highly analytical mindset, with a track record of using data to inform campaign strategy and drive measurable results
Familiarity with Looker or experience in data transformation is a plus
A balance of creative thinking and analytical rigor. Someone who can conceptualize big ideas and dive into the data
Comfortable rolling up your sleeves and getting into the weeds. A builder, not just a strategist
Able to translate data into clear insights and actionable marketing strategies

What We Look For

A passion for cultivating authentic connections
Individuals who embody a winning attitude
A mindset fueled by curiosity
Determination to hustle and overcome challenges
An infectious enthusiasm and adaptability
Boundless energy and relentless tenacity

The targeted pay range for this role is: $150,000-$190,000 (including performance bonus). Actual salary is dependent upon several factors, including the applicant's experience, knowledge, skills, and abilities, as well as internal equity among our team and geographic location. The pay ratio between base pay and target incentive will be finalized at the offer. The pay range is subject to the discretion of the Company.

Why you'll love Inspira

Amazing people with a great vision and values
Ability to work directly with co-founders and drive impact super quickly
Your work directly impacts the lives and careers of students across the globe
Remote-first team across the US and Canada
100% coverage of health, vision, and dental benefits
Flexible Paid-time Off
Ownership - Significant Company Equity as part of a compensation package
Learning and Development Budget
Retirement Savings Plans - 401k with matching
Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, Black Excellence, Disability Community, and Veterans
Note: certain benefits are not provided to 1099 contract worker

\n\n

Interested in learning more about Inspira Education, please visit Inspira Education Group.

Inspira Education Group does not discriminate based on race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in providing employment opportunities and benefits.

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About Winona:

Winona is one of the leading telemedicine companies providing HRT for women in menopause. We’ve built all of our technology in house including an EHR, patient care admin system, patient portal, website, marketing technology etc. Winona has two compounding pharmacies and a team of in house physicians providing world-class care via a fully vertically integrated business model.

About the role

We’re looking for a Senior Lifecycle Marketing Specialist to lead the strategy and execution of lifecycle programs that drive user acquisition, conversion, and retention.

In this role, you’ll develop and launch campaigns that speak to prospective and existing patients at every step: exploring treatment, booking a visit, starting medication, sticking with the program, and celebrating results. You’ll shape how our audience understands about our products, navigates care, and builds trust — and you’ll do it with smart segmentation, great content, and behavior-driven automation.

This is a cross-functional role perfect for someone who can think like a growth marketer, write like a health communicator, and execute like an operator.

Responsibilities

Create email/SMS journeys that activate new leads: from ad click to scheduled appointment and prescription start.
Collaborate with content and creative to build high-performing landing page flows and lead magnets (e.g. quizzes, guides, testimonials).
Work with paid marketing to align lifecycle programs with acquisition messaging and targeting.
Develop educational campaigns for our patients, explain the clinical process, and set patient expectations.
Launch lifecycle sequences to reduce drop-off during intake, medical evaluation, and prescription onboarding.
Use surveys, patient feedback, and data to continuously improve how we explain care and convert intent into action.
Design programs that reinforce long-term adherence, including milestone messages, coaching content, and refill reminders.
Segment patients by duration, progress, and risk of churn to deliver targeted outreach and interventions.
Collaborate with clinical and support teams to automate follow-ups and re-engagement efforts.
Set up A/B tests across flows, copy, and content format to improve key conversion and retention metrics.
Analyze lifecycle funnel data to identify high-leverage segments and drop-off points.
Maintain clean reporting on performance across tools like Customer.io, Retool, or internal dashboards.

Requirements

4+ years in lifecycle or CRM marketing, ideally in DTC health, wellness, or subscription-based services.
Strong command of messaging strategy, conversion copywriting, and behavior-based segmentation.
Experience managing multi-channel campaigns (email, SMS, push) from idea through implementation.
Analytical mindset with comfort reviewing lifecycle KPIs and campaign results.
Highly organized and self-driven — someone who can operate independently in a fast-paced environment.

Nice-to-haves:

Familiarity with healthcare marketing
Experience building campaigns in tools like Customer.io, Braze, Klaviyo, or Iterable.
Comfort working with low-code tools (e.g. Zapier, Retool) and light data workflows (e.g. SQL or Airtable).
A human-first approach to healthcare communication — grounded in empathy, clarity, and trust-building.

What’s in it for you?

As full-time member of our team, you’ll enjoy:

Flexible hours
Work wherever you choose
Fun and casual work environment
Employee engagement activities and virtual gatherings
We are a diverse, global team! 🌍

This company is affiliated for recruitment efforts. Each entity maintains operational independence, and no personal data is shared between them except as necessary for coordinated recruitment activities. Both teams are committed to protecting applicant privacy and ensuring a respectful, transparent hiring process.

Equal Employment Opportunity

Winona provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification. Equal employment opportunity extends to all aspects of employment including, but not limited to, recruitment, hiring, training, promotion, demotion, transfer, leaves of absence, and termination. Winona takes allegations of discrimination, harassment, and retaliation seriously and will promptly investigate such behaviors.

","hiringOrganization":{"@type":"Organization","name":"Winona","sameAs":"https://bywinona.com/"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Canada (Remote)","addressCountry":"Canada","addressRegion":"North America"}}}},{"@type":"ListItem","position":28,"item":{"@type":"JobPosting","title":"Lifecycle Marketing Manager, RBCx","datePosted":"2025-07-16","description":"

Job Summary

Job Description

What is the opportunity?

RBCx is building a centralized Lifecycle Marketing function to drive engagement, retention, and growth across a portfolio of high-impact ventures. As a Lifecycle Marketing Manager, you’ll play a role in designing and executing automated marketing journeys that convert leads, deepen customer relationships, and deliver measurable business impact.

In this role, you will own the execution of lifecycle marketing campaigns for our ventures, working closely with cross-functional partners in analytics, product, content, and engineering.

What will you do ?

Supporting cross-functional lifecycle initiatives across RBCx ventures, aligning marketing efforts with broader product and business goals and ensuring cohesive customer engagement across all RBC-backed products.
Designing, building, and optimizing multi-channel marketing journeys (email, in-app, browser, SMS, etc.).
Supporting the development of lead scoring models and segmentation strategies to prioritize high-intent users.
Implementing onboarding, re-engagement, cross-sell/up-sell marketing campaigns.
Running A/B and multivariate tests to improve campaign performance.
Collaborating with design and dev teams on marketing assets, email templates, and landing pages.
Tracking performance, surfacing insights, and recommending areas for optimization.
Supporting cross-product initiatives to increase user progression across the broader portfolio.
Documenting lifecycle SOPs and standardizing best practices.

What do you need to succeed?

Must have:

At least 5 – 7+ years of experience in CRM, email, and lifecycle marketing.
Proficiency in HubSpot’s marketing automation platform.
Strong understanding of customer journeys, segmentation, and funnel conversion tactics.
Analytical mindset with the ability to derive insights and optimize performance.
Experience with campaign QA and detail-oriented execution.
Ability to manage multiple projects and stakeholders simultaneously.
Experience working cross-functionally with analytics, design, and engineering teams.
Organized with a strong sense of ownership.

Nice to have:

Familiarity with in-app or browser push tools (OneSignal, Intercom.)
Experience working in high-growth or multi-product environments.
Knowledge of lead scoring frameworks, nurture strategies, and retention marketing.
Bilingual in English and French, with the ability to tailor messaging across diverse audiences.

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

Be part of a high-visibility team shaping lifecycle strategy across multiple ventures.
Working in a collaborative environment with dedicated resources in analytics, design, and marketing operations.
Opportunities for career growth in a fast-evolving marketing organization.
A comprehensive Total Rewards Program including bonuses and flexible benefits and competitive compensation

#RBCx

Job Skills

Brand Marketing, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services

Additional Job Details

Address:

20 KING ST W:TORONTO

City:

TORONTO

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

PERSONAL & COMMERCIAL BANKING

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2025-07-16

Application Deadline:

2025-08-01

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

Join our Talent Community

Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.

Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.

","hiringOrganization":{"@type":"Organization","name":"RBC","sameAs":"https://www.rbc.com/"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"20 KING ST W:TORONTO, Canada","addressCountry":"Canada","addressRegion":"North America"}}}},{"@type":"ListItem","position":29,"item":{"@type":"JobPosting","title":"Lifecycle Marketing Executive (CRM)","datePosted":"2025-07-21","description":"

Company Description

Montu is Australia's largest healthtech business with a focus on alternative healthcare. Founded in 2019, it supports patients, doctors and pharmacies through its Alternaleaf clinic, offers accredited healthcare education to clinicians via its SAGED platform, and dispensing solutions to pharmacies across Australia through Leafio. Montu is also the founding member of Cannabis Council Australia, a non-for-profit advocacy body that advances legislative change across the healthcare landscape. Our mission is to make alternative healthcare more affordable and accessible for the millions who could benefit.

Montu has been recognised as Australia’s fastest-growing tech company in the Deloitte TechFast 50 for two consecutive years (#1 in 2022 and 2023), achieving remarkable revenue growth of 26,000% and 9,000%. Named #1 on LinkedIn’s Top Startups Australia 2024, Montu has cemented its position as the largest business of its kind outside North America and continues to evolve on its journey.

This role is an Australia-based, fully work-from-home position, with access to co-working spaces in Sydney, Melbourne and Brisbane.

Job Description

Reporting to the Retention & Loyalty Manager, the Lifecycle Marketing Executive plays a key role in supporting the execution and optimisation of multi-channel marketing campaigns. This role is responsible for building, testing, documenting, and deploying campaigns across CRM platforms, ensuring timely and accurate delivery. This role will also provide day-to-day support for platform operations, maintain campaign documentation, and manage key marketing data inputs and outputs. Using performance insights and data analysis, the role contributes to continuous campaign improvement and enhanced customer engagement across the lifecycle.

Campaign Management and Braze Execution

Support the Lifecycle Marketing team in the delivery of personalised, cross-channel campaigns by interpreting briefs, documenting campaign logic, and preparing assets for build in Braze.
Build, QA, and launch campaigns using Braze’s Canvas, Segments, Liquid personalisation, and Custom Events, with a focus on accurate targeting and timely delivery.
Configure campaign logic using Braze tools ensuring dynamic, relevant messaging across customer touchpoints.
Assist in creating and executing QA test plans, including rendering checks, data validation, and issue escalation to ensure campaigns meet quality and compliance standards.
Monitor and maintain live campaigns, flagging anomalies, and identifying optimisation opportunities to support ongoing improvements across email and SMS channels.

Data Management and Reporting

Work with Campaign Managers and Specialists to refine new data or integration requirements.
List management and maintenance.
Utilise multiple data sources to generate insights and understand results.
Utilise data to segment and target audiences effectively, personalising communications.
Drive a test-and-learn culture and conduct ongoing A/B + multivariate testing and other optimisation techniques to enhance targeting strategies.
Analyse campaign data to identify trends and provide insights.
Report on key performance insights and propose future improvements for review.

Platform management

Oversee ongoing email and SMS deliverability, ensuring reliable performance and compliance with best practices.
Support platform maintenance, including software updates, integration checks, and regular system health reviews to ensure optimal functionality.
Manage user access requests, including the creation, permissioning, and deactivation of accounts in line with security and governance protocols.

Data governance and compliance

Safeguard the brand through Privacy and SPAM act compliance and best practice.
Stay up to date on legislation changes and educate stakeholders.
Ensure CRM initiatives adhere to Therapeutic Goods Administration (TGA) and Australian Competition and Consumer Commission (ACCC) guidelines.
Capture customer consent and personal data at key stages of the customer lifecycle that assist in profiling and personalisation execute comprehensive CRM strategies, including acquisition, lifecycle, and retention initiatives.

\nObjectives and Key Results (OKRs)

Deliver on individual and set team OKRs as determined by the business.

Qualifications

Demonstrated experience working in CRM, lifecycle or marketing automation roles.
Experience in building/modifying email templates with HTML and CSS.
Experience with Braze is highly regarded, though familiarity with other enterprise ESPs such as HubSpot, Emarsys, Oracle, or similar platforms is also valued.
Proficiency in SQL, data architecture and data management is highly desirable.
Experience with accurately interpreting briefs, thinking critically on the best way to achieve campaign outcomes, and building high quality, innovative campaigns.
Excellent attention to detail with a data driven mindset.
Experience in reporting & performance monitoring frameworks for marketing automation.
Problem-solver with a proactive mindset; comfortable troubleshooting HTML, campaign, or data issues
Confident managing multiple priorities and communicating clearly with stakeholders.
Forward-thinking and considers long-term impacts when making decisions.
Comfortable challenging the status quo and always looking for ways to improve.
Collaborative and generous with sharing knowledge across teams.
Passionate about martech with a strong willingness to learn and take on new challenges.
Thrives in a fast-paced, agile environment.
Values working in a high-performing, supportive team that balances excellence with fun.

Additional Information

You'll be joining a high-performing, fast-paced team where your work drives meaningful impact in a leading tech company at the intersection of healthcare. We take pride in our driven and results-focused culture, where ambitious individuals can push the boundaries of innovation and contribute to better outcomes for Australians.

Other benefits include:

Gaining access to SAGED courses and more through the Greenhouse learning platform, fostering continuous growth and development.
Enjoying discounts with over 450 retailers through our Reward and Recognition platform.
The freedom of a full-time, work-from-home role.
Access to co-working spaces in Sydney, Melbourne, Brisbane, and select regional cities.
Mental health support through our wellbeing platform, Unmind.
A private health insurance discount through Medibank.
Up to 8 weeks of paid parental leave.
Swag kits to celebrate key milestones in your journey with us.
Enhance your home office with our work from home equipment allowance benefit.
Being part of one of the fastest-growing industries in Australia, improving the lives of hundreds of thousands of patients.

We are committed to facilitating a barrier-free recruitment process and work environment. If you require any accommodations, we welcome you to let us know so we can work with you to participate fully in our recruitment experience.

#LI-GQ1

#LI-REMOTE

","hiringOrganization":{"@type":"Organization","name":"Montu","sameAs":"https://www.montu.com.au"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Sydney, NSW, Australia","addressCountry":"Australia","addressRegion":"Asia/Pacific"}}}},{"@type":"ListItem","position":30,"item":{"@type":"JobPosting","title":"Director of Lifecycle Marketing","datePosted":"2025-07-15","description":"

The Director of Lifecycle Marketing will be tasked with strategizing and executing targeted marketing initiatives that guide customers through their journey, enhancing engagement, retention, and overall customer lifetime value.

Responsibilities

Develop and implement comprehensive lifecycle marketing strategies aimed at maximizing customer retention and loyalty.
Create personalized marketing campaigns based on customer behavior and lifecycle stages.
Analyze customer data to identify trends and provide insights to inform marketing decisions.
Collaborate with cross-functional teams to ensure consistent messaging across channels during the customer journey.
Lead a team of lifecycle marketing specialists to optimize campaign performance and achieve business objectives.

Requirements

5+ years of experience in lifecycle marketing or a related field, with proven experience in campaign management.
Strong analytical skills with the ability to translate data into actionable marketing strategies.
Experience with marketing automation platforms and CRM tools.
Excellent communication and leadership skills.
Ability to thrive in a fast-paced, collaborative environment.
Passion for enhancing customer experiences through effective lifecycle marketing.

Benefits

Base salary + Bonus.

Competitive health, dental and vision benefits.
Work remotely from anywhere in the world.
Unlimited PTO.
Flex work hours.

About the Role

Roo’s Full & Part-Time Hiring program is changing how hospitals and veterinary professionals find their perfect match, not through traditional recruiting, but by working together first and hiring only when it’s truly a fit.

We’re looking for a Lifecycle Marketing Manager (B2B2C) who can bring this vision to life at scale. You’ll own the end-to-end lifecycle strategy for Roo’s Full & Part-Time Hiring program and design personalized, automated communications that guide users from casual shifts to long-term career commitments.

If you’re passionate about customer-centric journeys, obsessed with optimization, and excited to shape a program that’s part job placement and part matchmaking magic, this is the role for you.

\n\n

Your Responsibilities

Key Outcomes

Build a full-funnel lifecycle marketing strategy for Full & Part-Time Hiring that drives awareness, engagement, intent, and conversion from both hospitals and clinicians.
Define and optimize lifecycle journeys for both sides of the Roo marketplace — including relief professionals transitioning to full or part-time jobs and hospitals seeking their next superstar hire.
Increase full and part-time placement conversions by delivering the right message, at the right time, through the right channel.
Partner with cross-functional stakeholders (Product, Engineering, Growth and GTM) to integrate Full & Part-Time Hiring messaging and user touchpoints across the Roo experience.

Lifecycle Journey Ownership

Own the communication experience across the entire full and part-time placement funnel:\n
- Vets and Techs: Introduce full and part-time placement as a path, nurture interest, celebrate match moments, and support post-hire transitions.
- Hospitals: Surface high-potential candidates, guide them through relief-to-hire, and ease hiring logistics.
\n
Segment users based on hiring intent and behavior (e.g. shift history, message engagement, hiring signals).
Create journey maps that reflect the unique mindsets and motivators of both individual professionals and hospital decision-makers.

Messaging & Channel Strategy

Design and execute personalized, multi-channel campaigns across email, push, SMS, in-app messages (via Braze), and HubSpot sequences.
Test and iterate messaging frameworks that resonate emotionally and practically: “Ready to find your perfect hospital?” “Still thinking about Jessi from last Thursday’s shift?”
Balance inspirational storytelling (matchmaker magic) with clear next-step CTAs and business outcomes.

Measurement & Optimization

Define success metrics for each stage of the Full & Part-Time Hiring journey, from intent signal to match confirmation.
Build dashboards and regular reporting to monitor lifecycle performance, test hypotheses, and uncover opportunities.
Run experiments and A/B tests to improve messaging, conversion rates, and program uptake.

Cross-Functional Collaboration

Work closely with Full & Part-Time Hiring product, support, and customer teams to ensure communications align with product features, hospital workflows, and user support needs.
Partner with Sales and Account Managers to identify lifecycle plays that increase placement conversion and satisfaction.
Contribute to the overall growth of Roo’s Full & Part-Time Hiring offering by bringing a lifecycle lens to strategy conversations.

\n\n

Qualifications

You Have:

4+ years of experience in lifecycle marketing, CRM, or engagement marketing, preferably in B2B2C, marketplace, or staffing/recruiting environments.
A strong track record of managing cross-segment lifecycle programs — ideally across both supply (vets/techs) and demand (hospitals/practice managers).
Deep experience with lifecycle tools like Braze and HubSpot, and a solid grasp of behavioral segmentation and trigger-based campaigns.
A data-driven mindset and comfort using campaign dashboards, A/B tests, and attribution data to optimize performance.
Strong empathy for both B2B and B2C users and an ability to tailor journeys that feel relevant, personalized, and human.
Excellent collaboration skills and experience influencing cross-functional partners.
Strong writing skills — bonus points if you can make lifecycle messaging feel as fun and personal as a dating app notification.

\n\n

Why This Role is Important

Roo’s Full & Part-Time Hiring program is a uniquely modern approach to veterinary hiring — one that prioritizes real experience, mutual fit, and long-term success. By leading this work, you’ll:

Help Vets and Techs find fulfilling, dream jobs.
Help hospitals build stronger, happier teams.
Help Roo scale one of its most mission-aligned, high-impact offerings.

While we are a remote first company, if you are based in San Francisco this will be a hybrid role. Please see below for examples of compensation ranges based on state averages.

Exact compensation may vary based on skills, experience, and location.

California pay range$110,000—$150,000 USDNew York pay range$110,000—$150,000 USDWashington pay range$100,000—$135,000 USDColorado pay range$95,000—$130,000 USDTexas pay range$95,000—$130,000 USDNorth Carolina pay range$90,000—$120,000 USD\nCore Values\n \nOur Core Values are what shape us as an organization and we're looking for people who exhibit the same values in their professional life; Bias to Urgency, Drive Measurable Impact, Seek Understanding, Solve Customer Problems and Have Fun! \n\n \nWhat to expect from working at Roo!\n \nFor permanent, full time employees, we offer:\n\n

Accelerated growth & learning potential.
Stipends for home office setup, continuing education, and monthly wellness.
Comprehensive health benefits to fit your needs with base medical plan covered at 100% with optional premium buy up plans.
401K
Unlimited Paid Time Off.
Paid Maternity/Paternity and reproductive care leave.
Gifts on your birthday & anniversary.
Opportunity for domestic travel, including for regional team building events.

\n\n \nOverall, you would be part of a mission-driven company that will significantly empower the lives of all veterinary professionals and the health of the overall animal industry that seeks massive innovation.\n \nWe have diverse, passionate & driven team members from a variety of backgrounds, and Roo is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. We are committed to creating an inclusive environment for all employees and candidates. We understand that your individual experience may not check every box but we still encourage you to apply even if you are not confident in every expectation listed.\n \nReady to join the Roo-volution?!","hiringOrganization":{"@type":"Organization","name":"Roo","sameAs":"https://www.roo.vet/"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Remote"}}}},{"@type":"ListItem","position":32,"item":{"@type":"JobPosting","title":"Lifecycle Marketing Operations Manager","datePosted":"2025-08-08","description":"Playon is looking for a passionate and innovative leader with a strong CRM background to join our B2C marketing team. The B2C marketing team at Playon connects fans with their athletes through ticketing, streaming, and content. The Lifecycle Marketing Operations Manager will help the marketing team meet our fans where they are and help architect a seamless customer journey between Playon product lines that optimizes for ARPU at each step.
Reporting into the Director of Lifecycle Marketing, the best candidate will bring a strong, data-driven CRM background and is comfortable executing outbound campaigns at scale. This role requires a collaborative attitude and problem-solving mindset.
The Outcomes You’ll Deliver
Architect and maintain scalable marketing automation systems that enable personalized, cross-channel campaigns across the customer lifecycle—driving fan engagement and increasing ARPU through streamlined journeys across ticketing, streaming, and content products.  Deliver clean, actionable data and audience segmentation strategies that power high-impact lifecycle campaigns, ensuring the marketing team can execute with precision, agility, and measurable performance insights. \n

In this role, you can expect to

Serve as the connective tissue between Lifecycle Marketing and MarTech, ensuring campaign strategy and technical execution are tightly aligned and scalable.
Partner closely with Lifecycle Marketing Managers to build and optimize journeys, automate campaigns, and ensure best practices are followed for performance and compliance.
Build and maintain dynamic audiences within a Customer Data Platform (Segment, Hightouch, etc.), leveraging customer data to power relevant, personalized experiences at scale.
Develop and maintain modular, reusable campaign templates and scalable content frameworks across channels (email, push, etc.).
Execute and manage marketing campaigns across the B2C org, from intake to QA to deployment, ensuring seamless delivery and quality standards are upheld.
Lead QA of lifecycle touchpoints across email and push, ensuring all personalization logic, dynamic content, and journey triggers perform as intended.
Collaborate cross-functionally with Analytics, Product, and MarTech teams to troubleshoot issues, implement updates, and ensure long-term platform scalability.
Champion a culture of experimentation and measurement by embedding testing strategies throughout lifecycle and CRM campaigns.

To thrive in this role, you have

Bachelor's degree and 5+ years of experience in CRM, lifecycle, or marketing operations roles.
Hands-on experience with CRM tools; expertise in Salesforce Marketing Cloud is required.
Proven experience working with enterprise-level marketing automation platforms, including Segment CDP or similar.
Ability to edit HTML for modular templates and customize dynamic content blocks.
Strong understanding of subscription-based business models, ideally across multiple tiers or product lines.
A strategic grasp of cross-channel marketing (email, push, SMS, in-app) and how they work together to drive customer outcomes.
Deep knowledge of performance metrics and KPIs, with experience building data-driven campaigns that optimize for engagement, conversion, and retention.
Familiar with managing and maintaining creative assets used in CRM campaigns
A proactive, resourceful mindset and the ability to thrive in fast-paced, evolving environments.

Company Overview
PlayOn is a dynamic growth-stage company dedicated to championing the spirit of play in the high school space. Backed by KKR, our family of brands—including GoFan, NFHS Network, and MaxPreps—empowers schools with innovative solutions and exceptional service. Our fan engagement platform is the only one that offers event ticketing, streaming, fundraising, concessions, merchandise sales, and website management in one place. We save administrators time so they can focus on what truly matters: supporting the students, staff, and fans who bring their programs to life.
Trusted by thousands of schools across the country, we're here to help create more instant replays, hold-your-breath moments, last-minute comebacks, and games you want to watch over and over again.
When being there means everything, we make sure you never miss a moment.

Why you’ll love working at PlayOn
Product, potential, and people. We’re a leader in the high school event space, constantly evolving our product to meet the needs of administrators. We focus on solving real challenges, learning quickly, and creating impactful solutions.
This is a growth-stage company, meaning your contributions have real impact. You’ll have opportunities to grow your skills, tackle meaningful problems, and make a difference in the lives of schools and the students and fans they serve.
Our culture is built on accountability, collaboration, growth, and fairness. We don’t just show up—we show up for each other. Everyone wears the same jersey, and we play hard, make the extra pass, and cheer one another on. Losses teach us, challenges motivate us, and persistence drives us forward. We value integrity over shortcuts, choosing to do what’s right even when it’s hard. Together, we strive to be better every day—because we know that’s how we win as a team.
The Benefits We Offer
Multiple medical insurance plans to choose from Dental, vision life and disability insurance Employee Emergency Fund  Company equity (stock options) Open PTO policy  401K plan with company match Hybrid/flexible work environment
Note: Must be a full-time employee to participate in the company’s employee health benefit plan. Part-time employees and interns are not eligible to participate.   ","hiringOrganization":{"@type":"Organization","name":"PlayOn Sports","sameAs":"https://www.playonsports.com/"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Alpharetta, GA and Chamblee, GA","addressCountry":"United States","addressRegion":"North America"}}}},{"@type":"ListItem","position":33,"item":{"@type":"JobPosting","title":"Senior Lifecycle Marketing Strategist","datePosted":"2025-08-08","description":"

Who we are

Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot.

About the role
We are looking for a Senior Lifecycle Marketing Strategist to take our user engagement and retention efforts to the next level. This role will design and execute targeted campaigns that guide users through every stage of their journey with Typeform, from onboarding and first conversion to expansion and long-term loyalty. You’ll own and optimise automated workflows, segment audiences, run experiments, and collaborate across teams to ensure our lifecycle programs drive meaningful results.

In the short term, you’ll focus on supporting our three core areas—Acquisition, Expansion, and cross-functional projects—while working closely with your manager for alignment. Over time, you’ll own end-to-end lifecycle strategies, proactively identify new growth opportunities, and play a key role in driving business success.

About the team
The Lifecycle Marketing team ensures our users get the right message at the right time, helping them see and realise the value of Typeform. We work across acquisition, retention, and expansion to create personalised experiences that drive engagement, revenue growth, and loyalty.

On the acquisition side, we have strong foundations with proven campaigns that bring in new users and convert them into paying customers.
Your role will help us fine-tune, test, and expand these programs for maximum impact.

On the expansion side, you’ll have the opportunity to build from scratch. While we’ve excelled at bringing in new users, structured expansion programs are still in their early stages. This is your chance to design the playbook—encouraging upgrades, cross-sells, and long-term adoption of our higher-tier plans.

Things you will do

Identify growth and expansion opportunities across the user journey
Own and enhance automated workflows that deliver timely, relevant messaging
Develop and execute targeted campaigns for acquisition, expansion, and retention
Segment users and map journeys to create personalised engagement strategies
Analyse and report on campaign performance, sharing insights and recommendations
Plan and run experiments to improve key lifecycle metrics
Partner with PMM, Brand, Content, and Product teams to deliver cross-functional projects

What you already bring to the table

Experience designing and running lifecycle marketing programs across multiple channels
Strong understanding of user segmentation, journey mapping, and personalisation tactics
Proven ability to analyse data, measure results, and optimise campaigns
Hands-on experience with marketing automation tools and experimentation frameworks
Collaborative mindset and ability to work effectively with cross-functional teams
Comfort balancing short-term execution with long-term strategic thinking

Extra awesome if you have

Experience building expansion strategies from the ground up
Background in B2B SaaS or product-led growth environments
Familiarity with in-product messaging platforms

*Typeform drives hundreds of millions of interactions each year, enabling conversational, human-centered experiences across the globe. We move as one team, empowering our collective efforts by valuing each individual’s unique perspective. This fosters strong bonds grounded in respect, transparency, and trust. We champion our diverse customer base by anticipating their needs and addressing their challenges with priority. Committed to excellence, we hold high expectations for ourselves and each other, continuously striving to deliver exceptional results.

We are proud to be an equal-opportunity employer. We celebrate diversity and stand firmly against discrimination and harassment of any kind—whether based on race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or veteran status. Everyone is welcome here.

","hiringOrganization":{"@type":"Organization","name":"Typeform","sameAs":"https://www.typeform.com/"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Germany (Remote) ; Ireland (Remote); Netherlands (Remote) ; Portugal (Remote) ; Spain (Remote)","addressCountry":"Germany","addressRegion":"Europe"}}}},{"@type":"ListItem","position":34,"item":{"@type":"JobPosting","title":"Principal Lifecycle Marketing Manager","datePosted":"2025-08-06","description":"StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.
We’re hiring a senior individual contributor to lead the end-to-end strategy, execution, and evolution of our lifecycle marketing program — from account creation to onboarding, activation, and retention. This role is ideal for someone who thrives at the intersection of product usage, GTM alignment, and data-driven communication. You’ll architect lifecycle journeys that accelerate time-to-value and deepen user engagement across email and supporting channels.
As a lead, you are expected to think and operate at a systems level: designing scalable frameworks, defining KPIs, and influencing cross-functional teams to deliver a unified customer experience. You’ll serve as the connective tissue between Growth, Product, Sales, CS, and Ops to ensure our lifecycle engine drives measurable business impact.
\n

What you'll be doing:

Lifecycle Strategy & Execution:
Own the full lifecycle strategy for PLG users: from signup through onboarding, adoption, and retention.
Design and implement journey frameworks, message architectures, and channel strategies across email, in-app, push, and chat — aligned to user intent and behavior.
Define and prioritize activation and engagement milestones based on quantitative and qualitative inputs (e.g., usage analytics, feedback loops with CS/Sales).
Cross-Functional Collaboration:
Serve as the lifecycle lead across GTM functions — partnering closely with Sales, Customer Success, and Product to define shared lifecycle goals, reduce onboarding friction, and surface education opportunities.
Align with Marketing Operations, Revenue Operations, BizOps, and Data Architecture teams to build scalable automation, targeting infrastructure, and reporting systems.
Data, Measurement & Optimization:
Develop KPI frameworks and lifecycle dashboards in collaboration with RevOps and MOps — including activation rates, onboarding velocity, retention, and expansion triggers.
Lead rigorous A/B testing and multivariate experimentation across lifecycle programs. Translate findings into concrete messaging and sequencing improvements.
Build cohort-level journey tracking and use insights to evolve personalization logic, suppression rules, and campaign logic.
Thought Leadership & Enablement:
Act as a subject matter expert on lifecycle best practices and emerging PLG trends — providing strategic recommendations to executive stakeholders and helping guide lifecycle strategy for adjacent teams (e.g., Growth PMs, CS Enablement).
Create documentation, playbooks, and architecture diagrams to ensure long-term sustainability of programs.

What you’ll bring to the table:

8+ years in Lifecycle, Product, or Growth Marketing, with at least 2+ years in a PLG or hybrid self-serve/Sales-led environment.
Experience designing and scaling email-driven lifecycle programs that integrate with product behavior and CRM logic.
High proficiency with marketing automation platforms (e.g., Braze, Iterable, Marketo), product analytics (e.g., Amplitude, Mixpanel), and customer data orchestration (e.g., Segment, Hightouch).
Strong project management and cross-functional collaboration skills — able to manage multiple campaigns and stakeholders in parallel.
Proven ability to lead cross-functional initiatives, define KPIs, and align teams across Marketing, Sales, CS, and Product.
Strategic thinker with deep executional capability: able to operate at the architectural level and also build flows, QA assets, and troubleshoot dependencies.
Comfortable building consensus with multiple stakeholders and presenting roadmap progress to leadership.

StackAdapters Enjoy:

Highly competitive salary
401K matching
3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off
Access to a comprehensive mental health care platform
Full benefits from day one of employment
Work from home reimbursements
Optional global WeWork membership for those who want a change from their home office
Robust training and onboarding program
Coverage and support of personal development initiatives (conferences, courses, etc)
Access to StackAdapt programmatic courses and certifications to support continuous learning
An awesome parental leave policy
A friendly, welcoming, and supportive culture
Our social and team events

StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.
About StackAdapt
We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:

Ad Age Best Places to Work 2024 G2 Top Software and Top Marketing and Advertising Product for 2024 Campaign’s Best Places to Work 2023 for the UK 2024 Best Workplaces for Women and in Canada by Great Place to Work®#1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising
#LI-Remote","hiringOrganization":{"@type":"Organization","name":"StackAdapt","sameAs":"https://www.stackadapt.com/"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"United States","addressCountry":"United States","addressRegion":"North America"}}}},{"@type":"ListItem","position":35,"item":{"@type":"JobPosting","title":"Principal Lifecycle Marketing Manager","datePosted":"2025-08-06","description":"StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.
We’re hiring a senior individual contributor to lead the end-to-end strategy, execution, and evolution of our lifecycle marketing program — from account creation to onboarding, activation, and retention. This role is ideal for someone who thrives at the intersection of product usage, GTM alignment, and data-driven communication. You’ll architect lifecycle journeys that accelerate time-to-value and deepen user engagement across email and supporting channels.
As a lead, you are expected to think and operate at a systems level: designing scalable frameworks, defining KPIs, and influencing cross-functional teams to deliver a unified customer experience. You’ll serve as the connective tissue between Growth, Product, Sales, CS, and Ops to ensure our lifecycle engine drives measurable business impact.
\n

What you'll be doing:

Lifecycle Strategy & Execution:
Own the full lifecycle strategy for PLG users: from signup through onboarding, adoption, and retention.
Design and implement journey frameworks, message architectures, and channel strategies across email, in-app, push, and chat — aligned to user intent and behavior.
Define and prioritize activation and engagement milestones based on quantitative and qualitative inputs (e.g., usage analytics, feedback loops with CS/Sales).
Cross-Functional Collaboration:
Serve as the lifecycle lead across GTM functions — partnering closely with Sales, Customer Success, and Product to define shared lifecycle goals, reduce onboarding friction, and surface education opportunities.
Align with Marketing Operations, Revenue Operations, BizOps, and Data Architecture teams to build scalable automation, targeting infrastructure, and reporting systems.
Data, Measurement & Optimization:
Develop KPI frameworks and lifecycle dashboards in collaboration with RevOps and MOps — including activation rates, onboarding velocity, retention, and expansion triggers.
Lead rigorous A/B testing and multivariate experimentation across lifecycle programs. Translate findings into concrete messaging and sequencing improvements.
Build cohort-level journey tracking and use insights to evolve personalization logic, suppression rules, and campaign logic.
Thought Leadership & Enablement:
Act as a subject matter expert on lifecycle best practices and emerging PLG trends — providing strategic recommendations to executive stakeholders and helping guide lifecycle strategy for adjacent teams (e.g., Growth PMs, CS Enablement).
Create documentation, playbooks, and architecture diagrams to ensure long-term sustainability of programs.

What you’ll bring to the table:

8+ years in Lifecycle, Product, or Growth Marketing, with at least 2+ years in a PLG or hybrid self-serve/Sales-led environment.
Experience designing and scaling email-driven lifecycle programs that integrate with product behavior and CRM logic.
High proficiency with marketing automation platforms (e.g., Braze, Iterable, Marketo), product analytics (e.g., Amplitude, Mixpanel), and customer data orchestration (e.g., Segment, Hightouch).
Strong project management and cross-functional collaboration skills — able to manage multiple campaigns and stakeholders in parallel.
Proven ability to lead cross-functional initiatives, define KPIs, and align teams across Marketing, Sales, CS, and Product.
Strategic thinker with deep executional capability: able to operate at the architectural level and also build flows, QA assets, and troubleshoot dependencies.
Comfortable building consensus with multiple stakeholders and presenting roadmap progress to leadership.

StackAdapters Enjoy:

Highly competitive salary
RRSP matching
3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off
Access to a comprehensive mental health care platform
Full benefits from day one of employment
Work from home reimbursements
Optional global WeWork membership for those who want a change from their home office
Robust training and onboarding program
Coverage and support of personal development initiatives (conferences, courses, etc)
Access to StackAdapt programmatic courses and certifications to support continuous learning
An awesome parental leave policy
A friendly, welcoming, and supportive culture
Our social and team events

About the team & opportunity

What’s so great about working on Calendly’s Lifecycle Marketing team?

We’re at the forefront of every stage in the customer journey, from acquisition and conversion to activation, expansion and retention. We focus on creating highly relevant, personalized experiences that help our customers see value and get the most out of our product. Our strategies are driven by data, allowing us to continuously refine and optimize the customer journey. We are a collaborative, high-impact team that directly contributes to key growth metrics, deepen customer engagement, and shape the overall product experience.

Why do we need you?

We’re looking for a Senior Lifecycle Marketing Manager to play a pivotal role in driving customer growth and long-term retention at scale. You’ll design and execute data-driven strategies that improve customer engagement and increase the long-term value our customers gain from Calendly. By leveraging key insights you will craft campaigns that expand our customer base and deepen relationships, ultimately driving greater impact across the business.

A day in the life of a Senior Lifecycle Marketing Manager at Calendly

On a typical day, you will be:

Designing and optimizing lifecycle marketing strategies that focus on expanding customer engagement, driving growth, and ensuring long-term retention.
Developing and implementing highly targeted, personalized email campaigns that speak to customers’ needs and encourage deeper product adoption.
Collaborating with Product, Product Marketing, and Customer Success teams to incorporate new features and insights into your lifecycle campaigns, ensuring customers have the tools and information they need to succeed.
Running strategic experiments to test messaging, timing, and content, using data-driven insights to refine campaigns and optimize results.
Analyzing customer behavior and product usage data to identify growth opportunities and continually improve lifecycle marketing strategies.
Keeping customer-first principles at the heart of your work, ensuring that all messaging and campaigns are aligned with customers’ needs and preferences.

What do we need from you?

7+ years of experience in lifecycle marketing, with a focus on customer growth, retention, and engagement, ideally within a B2B SaaS environment.
Demonstrated success working with a self-serve product and a proven track record of driving customer adoption, engagement, and long-term retention through strategic lifecycle marketing.
Proficiency with lifecycle marketing platforms (Braze preferred) and a strong understanding of A/B testing, segmentation strategies, and data analysis.
Strong ability to interpret customer behavior data and translate it into actionable insights that enhance the customer experience.
Expertise in crafting personalized, customer-first messaging that aligns with users’ needs and encourages meaningful product engagement.
Exceptional project management skills, with the ability to manage multiple initiatives, prioritize effectively, and meet deadlines.
Strong collaboration skills, with the ability to work across departments and align on common goals to drive growth and customer lifetime value.
Authorized to work lawfully in the United States of America as Calendly does not engage in immigration sponsorship at this time

What’s in it for you?

Ready to make a serious impact? Millions of people already rely on Calendly’s products, and we’re still in the midst of our growth curve — it’s a fantastic time to join us. Everything you’ll work on here will accelerate your career to the next level. If you want to learn, grow, and do the best work of your life alongside the best people you’ve ever worked with, then we hope you’ll consider allowing Calendly to be a part of your professional journey.

Our Hiring Process:

Typically, individuals will participate in the following interview process. However, there may be slight nuances given the role and or department we are hiring for. Please keep in mind that individuals can be declined from the position at any stage of the process.

Qualified individuals will be invited to schedule a phone interview with a member of our recruiting team. This is a great time to ask any initial questions you have about the company or the role.
Next, we’ll put you in direct contact with your potential manager. You’ll get a chance to learn even more about life at Calendly, the responsibilities within your role, and the qualities needed to succeed here.
Then, you will perform an interview exercise, where you can highlight your skills.
Next, or in parallel, you’ll meet with your potential team members.
Finally, we connect with those you’ve worked with before, to learn more about the impact you can make, the value you bring, and the best way to set you up for success at Calendly.

We aim to provide an inclusive and equitable experience to everyone who expresses interest in working at Calendly. The recruiter assigned to this role will keep you informed every step of the way. Have questions? Let your recruiter know! Want to share your experience? We are passionately committed to improving and building on our process, and we consider feedback a gift.

If you are an individual with a disability and would like to request a reasonable accommodation as part of the application or recruiting process, please contact us at recruiting@calendly.com.

Calendly is registered as an employer in many, but not all, states. If you are located in Hawaii, you will not be eligible for employment.

Candidates residing in California may visit our Notice at Collection for California Candidates here: Notice at Collection

The ranges listed below are the expected annual base salary for this role, subject to change.

Calendly takes a number of factors into consideration when determining an employee’s starting salary, including relevant experience, relevant skills sets, interview performance, location/metropolitan area, and internal pay equity.

Base salary is just one component of Calendly’s total rewards package. All full-time (30 hours/week) employees are also eligible for our Quarterly Corporate Bonus program (or Sales incentive), equity awards, and competitive benefits.

Calendly uses the zip code of an employee’s remote work location, or the onsite building location if hybrid, to determine which metropolitan pay range we use. Current geographic zones are as follows:

Tier 1: San Francisco, CA, San Jose, CA, New York City, NY
Tier 2: Chicago, IL, Austin, TX, Denver, CO, Boston, MA, Washington D.C., Philadelphia, PA, Portland, OR, Seattle, WA, Miami, FL, and all other cities in CA.
Tier 3: All other locations not in Tier 1 or Tier 2

Tier 1 Salary$168,300—$227,700 USDTier 2 Salary$154,275—$208,725 USDTier 3 Salary$140,250—$189,750 USD","hiringOrganization":{"@type":"Organization","name":"Calendly","sameAs":"https://calendly.com/"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Remote"}}}},{"@type":"ListItem","position":37,"item":{"@type":"JobPosting","title":"Senior Lifecycle Marketing Specialist","datePosted":"2025-08-05","description":"

At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products.

We have an amazing culture, strong financials, and best-in-class company metrics. It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact.

Roofr is seeking a Sr. Lifecycle Marketing Specialist to drive revenue growth. Reporting to the Senior Lifecycle Marketing Manager, you’ll collaborate with internal teams to build and optimize multi-channel campaigns that deliver the right message at the right moment.

As a technical and creative marketer, you’ll lead end-to-end lifecycle efforts across email, SMS, in-app messaging, SDR sequences, drip flows, and more, supporting the customer journey from acquisition to activation, retention, and expansion. You’ll work cross-functionally with Revenue Ops, Growth, Product Marketing, and Performance teams to ensure campaigns are deeply segmented, data-driven, and aligned with key business goals.

What You’ll Get to Do:

Obsess over Roofr’s customer lifecycle, from acquisition through activation, retention, and expansion, using data‑driven insights to inform targeted lifecycle enhancements.
Identify trends, gaps, and behavior‑based triggers in the customer lifecycle; collaborate with marketing and revenue teams to launch funnel-specific campaigns (top, middle, bottom).
Build and optimize multi‑touch, behavior‑driven lifecycle campaigns via email, SMS, in‑app messaging, SDR sequences, drip flows, re‑engagement, and experimental landing pages. Use segmentation, A/B testing, and performance analysis to iterate and improve results over time.
Collaborate cross-functionally with Growth, Content, and Product Marketing to test messaging, creative assets, and conversion touchpoints.
Partner with Revenue Ops/Data teams to ensure clean, actionable customer and campaign data for effective automation and personalization.
Own campaign reporting and analytics, using tools like HubSpot, Amplitude, GA4, and Pendo, and monitor key lifecycle metrics (activation, engagement, retention, upsell) to uncover where lifecycle marketing can drive impact.

What You’ll Bring to the Role:

3+ years of experience in lifecycle marketing, email marketing, or marketing operations/automation in a startup SaaS environment (ideally PLG).
Demonstrated success designing, launching, and optimizing cross-channel customer journeys.
Hands-on experience with tools such as HubSpot, Amplitude, Pendo, Customer.io, or similar.
Deep understanding of email, SMS, and in‑app messaging best practices, segmentation, and experimentation frameworks.
Strong analytical skills with experience translating product usage and behavior data into actionable lifecycle strategies.
Excellent communication and collaboration skills to work seamlessly across teams and align on campaign goals.

Bonus Points (Optional):

HubSpot Marketing Certification.
Basic knowledge of HTML for email building and troubleshooting.
Experience with marketing attribution models or post-purchase retention flows.
Strong understanding of the Small and Medium-sized Business (SMB) customer journey, with experience building and optimizing lifecycle programs that support fast-moving, high-volume sales funnels.
Hands-on experience with Google Tag Manager, Google Analytics 4, and cross-platform custom event tracking (i.e. syncing custom web events to HubSpot).

Compensation Range: $80,000.00 - $100,000.00 base CAD

🏠 What we offer (US + Canada)

When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career:

🏝️ Vacation/Paid Time Off:

1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
1 Friday off per month (we call those our laundry days!)
Company wide paid shutdown for the week between Christmas and New Years
Flexible time off
80% employer paid benefits
RRSP/401k match
Generous Parental Leave policy

🤝 Perks:

We host 2 retreats per year and great team building activities
Ample learning and development opportunities to continue growing your career
Home office setup stipend
Internet and phone allowance
Remote first culture
Weekly Friday paydays!

🤖 AI Notice

At Roofr, we’re big fans of AI. It helps us write job descriptions that don’t put you to sleep, takes notes during interviews so we can actually listen, and even helps us track down awesome humans like you.

Feel free to use AI to prep, research, or get pumped up for your interview (we see you, ChatGPT power users 👀). But when it’s time to chat, we’d love to meet you, not your AI alter ego. Bring your real, unfiltered self, we promise we will too.

And don’t worry, a real, live human is behind every part of our process. Every application is reviewed by a real person, and you’ll always speak with real humans throughout the interview process. No bots, just good people ☺️

⚠️ Important Notice

We’ve been made aware of an individual impersonating Roofr using a fraudulent domain: roofrr.com (note the extra “r”). Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses, instant messaging platforms, or unsolicited calls.

To ensure your application is legitimate, please apply directly through our official careers page: https://roofr.com/careers.

If you receive any suspicious messages or have questions, reach out to us at talent@roofr.com.

Your safety and security are important to us — thank you for your vigilance!

Roofr is proud to be an equal opportunity employer. We are committed to equal employment opportunity in the workplace regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status.

","hiringOrganization":{"@type":"Organization","name":"Roofr","sameAs":"https://roofr.com/"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Remote - Canada","addressCountry":"Canada","addressRegion":"North America"}}}},{"@type":"ListItem","position":38,"item":{"@type":"JobPosting","title":"Lifecycle Marketing Campaigns Manager","datePosted":"2025-08-04","description":"

Company Overview

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

#LI-Hybrid\n

Team Overview

At 99Food, we're building a bold and performance-driven Growth Marketing team to reshape how users engage with food delivery. As the Lifecycle Marketing Campaigns Manager, you’ll be the strategic lead for end-to-end promotional campaigns — from in-app activations to offline and digital conversion tactics. This role sits at the intersection of brand, performance, and product — owning the planning and execution of user-facing campaigns that directly drive acquisition, engagement, and retention.

Role Responsibilities

Leading the development, execution, and optimization of integrated campaigns across channels and touchpoints — including in-app placements, paid digital, affiliate, and CRM — to drive conversion and user growth.
Building full-funnel promo campaigns and performance stunts that balance short-term ROI with long-term user loyalty.
Partnering closely with Product, Brand, Commercial, and Data teams to create coordinated campaign plans tied to feature launches, market opportunities, and exclusive promotions.
Acting as the strategic owner of the promo calendar, aligning lifecycle activities with broader marketing and business objectives.
Using funnel analysis and performance insights to identify friction points and build marketing initiatives that move users through awareness, trial, and reactivation.
Overseeing creative and messaging development with a test-and-learn mindset, ensuring consistency and impact across all assets and formats.

Role Qualifications

6+ years of experience in campaign marketing, lifecycle or growth, ideally in tech, marketplaces, or retail.
A deep understanding of how to structure and optimize multichannel campaigns that drive measurable results.
Experience launching campaigns across owned and paid media — especially in-app, push, email, digital, and social channels.
Strong analytical skills and the ability to turn performance data into actionable marketing strategies.
Excellent stakeholder management and leadership skills in cross-functional environments.
A passion for creating campaigns that are as creative as they are data-driven.
Fluency in Portuguese and English.

EEO Statement

We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

\nDiversity & Inclusion\n

Diversity is not a future vision or a wish for something we want someday; it is a non-negotiable value of who we are today.

We embrace inclusion, plurality, and respect, and to achieve this, we rely on the governance of the Diversity Committee, which works alongside HR, our leadership, and identity groups—99Adapta, 99Afro, 99Colors, 99Womem, and 99Familys.

This is our ongoing journey, with much more still to come.

We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD). \nI acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms","hiringOrganization":{"@type":"Organization","name":"DiDi Global","sameAs":"https://www.didiglobal.com/"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Sao Paulo, SP, Brazil","addressCountry":"Brazil","addressRegion":"South America"}}}},{"@type":"ListItem","position":39,"item":{"@type":"JobPosting","title":"Director of Lifecycle Marketing","datePosted":"2025-08-04","description":"

AXS connects fans with the artists and teams they love. Each year we sell millions of tickets to thousands of incredible events – from concerts and festivals to sports and theater – at some of the most iconic venues in the world. Since our founding in 2011, we’ve consistently pushed the industry forward and improved experiences for fans, making it easier than ever to discover events, find the perfect seats, and enjoy unforgettable live entertainment, and we continue to lead the evolution of our industry today.

We’re passionate about improving the fan experience and providing game-changing solutions for our clients, and we’re always looking for smart, motivated people to help make it happen. Bring your enthusiasm, your big ideas, and your desire to team up with some of the best and brightest in technology and entertainment.

The Role

AXS is seeking a Director of Lifecycle Marketing to join our team in Los Angeles, CA. The Director of Lifecycle Marketing is responsible for developing and executing strategies that drive customer retention, engagement, and revenue through owned marketing channels, including email, app push notifications, SMS, and other personalized messaging. This role will oversee the full customer lifecycle, from onboarding to re-engagement and loyalty, leveraging data-driven automation, personalization, and segmentation. The ideal candidate has a deep understanding of lifecycle marketing strategies, CRM tools, and AI-driven customer engagement tactics. They will manage a team to design and optimize automated journeys that enhance the customer experience while delivering measurable business impact.

What Will You Do?

Develop and lead a comprehensive lifecycle marketing strategy to nurture, retain, and re-engage customers.
Oversee execution of personalized, automated messaging campaigns across email, SMS, push, and in-app channels.
Define and optimize messaging strategies for key lifecycle stages, including onboarding, engagement, retention, and win-back.
Collaborate with analytics and data teams to enhance segmentation and predictive targeting using data models.
Align lifecycle marketing strategies with broader business goals and revenue targets.
Lead A/B and multivariate testing for messaging, subject lines, send times, and content personalization.
Analyze customer behavior and campaign performance to refine strategies and improve conversions.
Partner with MarTech to implement personalization and recommendation engines.
Maintain best practices for deliverability and messaging hygiene to ensure inbox placement.
Manage end-to-end process for one-off email campaigns (\"E-Cards\") requested by account managers.
Streamline workflows and communication with account managers to ensure timely campaign deployment.
Collaborate with data teams to refine segmentation and improve E-Card targeting and engagement.
Partner with MarTech to optimize Salesforce Marketing Cloud integrations and scale campaign delivery.
Maintain an ongoing A/B testing roadmap to optimize campaign creative, timing, targeting, and personalization.
Collaborate with MarTech and engineering to improve automation, data integrations, and system workflows.
Mentor and lead a team of lifecycle marketing managers and specialists, ensuring adoption of best practices.
Manage relationships with key technology vendors, including CRM platforms and personalization tools.
Ensure global compliance with regulations (e.g., CAN-SPAM, GDPR, TCPA), and partner with legal to manage opt-in and consent policies.

What Will You Bring?

BA/BS degree (4-year) in Marketing, Communications, or a related field.
7+ years of experience developing and executing lifecycle marketing programs across email, push notifications, SMS, and other retention channels.
Proven track record of leveraging customer data and predictive modeling to build highly segmented and personalized campaigns.
Strong analytical background with expertise in measuring campaign performance, improving LTV, and optimizing retention through A/B testing and data-driven insights.
Experience managing both automated and one-off email campaigns, with a focus on optimizing workflows and streamlining deployment processes.
Demonstrated ability to collaborate with data and MarTech teams to build and optimize marketing data infrastructure, ensuring clean data flows into Salesforce Marketing Cloud for effective segmentation and automation.
Technical expertise in Salesforce Marketing Cloud, including hands-on experience with Journey Builder, Automation Studio, Ampscript, and SQL, with the ability to troubleshoot and optimize workflows.
Proven success in recruiting, mentoring, and managing lifecycle marketing specialists, ensuring best practices, resource alignment, and team development.
Experience partnering with multiple stakeholders, including international marketing teams, to create unified messaging templates that ensure consistent branding and communication across global markets.
Advanced understanding of customer lifecycle strategies and CRM-driven engagement across email, push, SMS, and other retention channels.
Strong ability to analyze campaign metrics, test strategies, and drive continuous improvement through A/B testing and performance reporting.
Familiarity with compliance and messaging best practices, including CAN-SPAM, GDPR, and TCPA, and strategies to maintain high inbox placement and engagement rates.

Pay Scale: $149,812 - $170,000

Bonus: This position is eligible for a bonus under the current bonus plan requirements.

Benefits: Full-time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.

What’s in it for You?

Extraordinary People – we’re not kidding!
Meaningful Mission - Helping revolutionize an industry and deliver better experiences for fans and clients around the world.
Opportunities for learning and leveling up through training and education reimbursement.

More about AXS

AXS, a subsidiary of AEG, sells millions of tickets each year for over 500 premier venues, sports teams, and event organizers across North America, Europe, Asia, Australia and New Zealand. Clients include First Avenue, USGA, Red Rocks Amphitheatre, Crypto.com Arena, Coachella, Stagecoach, The O2, and B.League (Japan).

Headquartered in Downtown Los Angeles, California, AXS employs more than 500 professionals in multiple locations worldwide. In each location you’ll find a team of dedicated, diverse employees (we’ve dubbed ourselves “Fanatix”) who create groundbreaking products and services in a fun, fast-paced environment.

To learn more about our culture and values, visit: https://solutions.axs.com/careers/

More about AEG

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.

Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.

We are dedicated to a diverse, inclusive and authentic workplace, so if you’re excited about this role but can't \"check every box\" in the job description, we encourage you to apply anyway. You may be the right candidate for this or other roles.

We’re an equal opportunity employer and never discriminate based on gender, age, race, religion, color, national origin, sexual orientation, marital status, veteran status, or disability status.

AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description.

","hiringOrganization":{"@type":"Organization","name":"AXS","sameAs":"https://www.axs.com/"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Los Angeles, California","addressCountry":"United States","addressRegion":"North America"}}}},{"@type":"ListItem","position":40,"item":{"@type":"JobPosting","title":"Senior Manager, Lifecycle Marketing","datePosted":"2025-08-11","description":"

Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry’s digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.

The Senior Manager, Lifecycle Marketing is responsible for developing and executing programs that drive activation, repeat usage, and long-term customer retention across Xometry. This role owns the strategy, execution, and performance of email and CRM-based engagement, using data-driven insights, segmentation, and behavioral triggers to deliver timely, relevant communications across the customer journey.

As part of the broader engagement team, this role collaborates closely with product, content, sales, customer success, and analytics to ensure communications are personalized, value-driven, and aligned to business and platform goals.

Responsibilities:

- Lifecycle Strategy & Execution

Design and execute lifecycle programs across onboarding, reactivation, loyalty, and win-back stages
Create and manage triggered campaigns based on behavioral data and customer segmentation
Partner with product and customer success to identify key journey moments and engagement gaps
Own campaign planning, testing, and optimization from concept through analysis

- Email & CRM Channel Ownership

Manage Xometry’s email marketing program as a lifecycle engagement channel; test new channels for engagement, often in partnership with Performance Marketing team
Develop audience segmentation frameworks that reflect buyer needs, engagement levels, and platform usage
Implement and refine behavioral triggers to drive meaningful touchpoints and reduce drop-off
Collaborate with content, design, and ops teams to ensure high-quality execution

- Performance & Insights

Define KPIs and own reporting for lifecycle and retention programs (e.g., open rates, CTR, conversion, repeat order rate, churn reduction, active buyers)
Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy.
Continuously test subject lines, timing, sequencing, content and creative to optimize outcomes
Translate insights into recommendations to inform product roadmap and customer-facing messaging

- Cross-Functional Collaboration

Collaborate with Product to support feature adoption, in-platform engagement, customer onboarding and continuous education
Partner with Content & Engagement Marketing to ensure message alignment and cohesive campaign sequencing
Work closely with Sales and Customer Success to surface opportunities for proactive outreach and account nurturing
Coordinate with Growth and Analytics teams to develop dashboards and identify new lifecycle levers

Qualifications:

6+ years of experience in lifecycle, CRM, or retention marketing roles—preferably in B2B, SaaS, or marketplace environments
Hands-on experience with marketing automation and CRM platforms—HubSpot and Salesforce experience preferred
Experience implementing and optimizing marketing strategies using AI-powered tools.
Strong understanding of segmentation strategy, user behavior modeling, and trigger-based automation
Skilled in analyzing campaign performance and iterating on messaging and delivery
Proficiency in Google suite of software (Sheets, Slides, etc)
Comfortable collaborating across product, sales, content, and technical teams
Bachelor's degree in marketing, business, or related field; advance degree preferred

#LI-Hybrid

Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

For US based roles: Xometry participates in E-Verify and after a job offer is accepted, will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

","hiringOrganization":{"@type":"Organization","name":"Xometry","sameAs":"https://www.xometry.com/"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"New York, NY","addressCountry":"United States","addressRegion":"North America"}}}},{"@type":"ListItem","position":41,"item":{"@type":"JobPosting","title":"Director of Lifecycle Marketing","datePosted":"2025-08-12","description":"Are you passionate about our mission to empower patients to live their healthiest lives? Do you want to join a dynamic and innovative team that is making a difference in the healthcare industry? If so, you might be the perfect fit for our Director of Lifecycle Marketing role.
As we scale rapidly, we’re hiring a Director of Lifecycle Marketing to design and execute end-to-end engagement strategies that drive customer acquisition, activation, retention, and expansion. In this high-impact role, you’ll own the full lifecycle marketing engine—using segmentation, automation, and targeted messaging to move prospects and customers through the funnel with precision and empathy. This is a cross-functional, strategic role suited for someone who blends analytical rigor with customer-centric thinking and thrives in a fast-paced, resource-conscious startup environment. We are hiring for a role that may be scoped at the Senior Manager, Head, or Director level depending on candidate experience.
To excel in this role, you will need to have a strong set of qualities that will enable you to think strategically and execute effectively to close deals. You will also need to have the flexibility to nimbly operate in a fast-paced, agile environment that is constantly evolving. You will be rewarded with a competitive compensation package, a supportive and collaborative culture, and a chance to make a positive impact on the lives of millions of patients.
\n

Areas of Responsibility

Lifecycle Strategy & Execution: Design and execute programs that drive engagement and conversion across the full customer journey.
Segmentation & Personalization: Define and activate high-value segments to deliver tailored messaging to healthcare buyers.
Marketing Automation & CRM Ownership: Build workflows, lead scoring, and lifecycle automations in HubSpot to support sales and retention.
Lead Nurturing & Conversion Optimization: Launch campaigns that move leads through the funnel and improve conversion rates.
Customer Retention & Expansion: Partner cross-functionally to increase product adoption, reduce churn, and identify upsell opportunities.
Measurement & Attribution: Own lifecycle marketing metrics, reporting, and insights to inform strategy and optimize ROI.
Experimentation & Continuous Improvement: Test and iterate on messaging, cadence, and channels to improve performance.
Cross-Functional Collaboration: Align lifecycle marketing with Sales, Product, and Customer Success to support shared goals.
Team Support & Leadership: Help scale a high-performing marketing team with a culture of ownership, learning, and results.

Ideal Qualifications for this Position

5+ years of B2B marketing experience, including 2+ years in lifecycle, customer marketing, or CRM strategy—preferably in healthtech, digital health, or healthcare SaaS.
Demonstrated experience owning lifecycle strategy and driving impact across multiple funnel stages (MQL to renewal or expansion).
Deep understanding of healthcare buyers (MSOs, ACOs, provider orgs, or payers), especially in regulated markets such as Medicare Advantage or Medicaid.
Proven experience defining and activating segments within a SAM/SOM framework.
Advanced proficiency in HubSpot or equivalent CRM/automation platforms for segmentation, scoring, nurturing, and reporting.
Experience executing email marketing, retargeting, and cross-channel lifecycle campaigns.
Analytical mindset with a strong grasp of performance metrics like CAC, LTV, funnel velocity, churn, and engagement rates.
Excellent communication and copywriting skills, with a focus on clarity and value-based messaging.
Ability to thrive in a fast-moving, resource-constrained startup environment and operate across strategic and tactical levels.
Bonus: Experience marketing healthcare services to medical professionals or clinic administrators.

Other Important Information about this Position

This position may be primarily remote, with some presence in our Denver, Colorado office necessary at times.
This position may require travel to visit current and potential customers
The ability to work productively and without interruption or distraction during Mountain Time business hours is essential.
Every position requires certain physical capabilities. Credo seeks to make reasonable accommodations that enable individuals with disabilities to perform essential duties when possible.
Equal employment opportunity is a fundamental principle at Credo. We are committed to a work environment in which relationships are characterized by dignity, courtesy, and respect. We are committed to nondiscrimination in all business operations.

This job description is not intended to describe in detail the multitude of tasks that may be assigned, but rather to provide a general overview of the expectations and responsibilities of this position. As the nature of business demands change, so may the functions of this position. Additional duties and responsibilities may be assigned.","hiringOrganization":{"@type":"Organization","name":"Credo","sameAs":"https://www.credohealth.com/"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Remote"}}}},{"@type":"ListItem","position":42,"item":{"@type":"JobPosting","title":"Email & Lifecycle Marketing Manager","datePosted":"2025-08-12","description":"

Our mission at Greenhouse is to make every company great at hiring – so we go to great lengths to hire great people because we believe that they’re the foundation of our success. At Greenhouse, you’ll join a team that collaborates purposefully, fosters inclusivity, and communicates with transparency and accountability so we can help companies measurably improve the way they hire.

Join us to do the best work of your career, solving meaningful problems with remarkable teams.

The Email & Lifecycle Marketing Manager will own the strategy and execution of our email marketing programs while also partnering with the demand generation team to shape the strategy for multi-channel nurtures. They will be responsible for delivering personalized and engaging messaging across the buyer journey via email and supporting channels. This role will also help project-manage larger integrated campaigns that span multiple teams across the marketing organization.

This role will partner closely cross-functionally to ensure we’re delivering the right message to the right audience at the right time – through both proactive and automated channels. The ideal candidate brings strong technical expertise, a test-and-learn mindset, and a deep understanding of how to nurture leads and accelerate pipeline using email and digital channels.

Who will love this job

processes for cross-functional integrated campaigns and managing campaign production
A collaborator – you partner closely with demand generation and other marketing teams, including content, product marketing, performance marketing, ABM, and sales
An innovator – you continuously test and iterate on campaign elements like subject lines, copy, cadence, CTAs, and AI email strategies
A nurturer – you have demonstrated success managing nurture programs and understand how to accelerate pipeline
A communicator – you possess excellent writing and editing skills with an eye for customer-centric, conversion-focused messaging
A data-driven individual – you are comfortable using data to inform decisions, define goals, set KPIs, and report on campaign performance

What you’ll do

Build, execute, and optimize full funnel email strategy, including drip campaigns, nurture engagement streams, and supporting other marketing subteam campaigns.
Define goals and KPIs for all email marketing programs and report on performance including engagement, MQLs, influenced pipeline, and conversion metrics.
Work closely with the demand generation team to inform the strategy for nurturing audiences on paid advertising channels
Build the process for collaboration and execution of cross-functional integrated marketing and “big rock” campaigns through thorough project management
Collaborate cross-functionally with content, product marketing, performance marketing, ABM, and sales teams to ensure campaigns are targeted, timely, and aligned to business priorities.
Manage campaign production from start to finish – including copywriting, segmentation, testing, QA, launch, and performance analysis – leveraging internal experts for support in specific areas.
Continuously test and iterate on campaign elements (subject lines, copy, cadence, CTAs, chatbot and AI email strategies) to improve results.
Ensure compliance with data privacy regulations (i.e. CAN-SPAM, GDPR) and support overall database health and hygiene in conjunction with Marketing Operations.

You should have

3-5 years of experience in email marketing, lifecycle marketing, or growth marketing in a B2B SaaS or technology environment
Hands on experience with marketing automation platforms (i.e. Marketo or similar)
Strong understanding of campaign strategy, list segmentation, A/B testing, and reporting best practices
Demonstrated success managing nurture programs
Strong marketing campaign project management experience
Excellent writing and editing skills with an eye for customer-centric, conversion-focused messaging
Comfortable using data to inform decisions; able to set KPIs and report on campaign performance
Experience working cross-functionally with sales, product marketing, and operations teams
Familiarity with GDPR, CAN-SPAM, and other data privacy regulations
Experience with lead scoring, ABM collaboration, and personalization at scale, a plus
Your own unique talents! Your background has given you a unique perspective and set of transferable skills that aren't always in alignment with a given role - but those are qualities we value at Greenhouse. If you don't meet 100% of the qualifications outlined above, we still strongly encourage you to apply.
Applicants must be currently authorized to work in the United States on a full-time basis.

If you are based in California, we encourage you to read this important information for California residents linked here.

The national pay range for this role is $84,000 - $122,000. Individual compensation will be commensurate with the candidate's experience and qualifications. Certain roles may be eligible for additional compensation, including stock option awards, bonuses, and merit increases. Additionally, certain roles have the opportunity to receive sales commissions that are based on the terms of the sales commission plan applicable to the role.

Greenhouse provides a variety of benefits to employees, including medical, dental, and vision insurance, basic life insurance, mental health resources, financial wellness benefits, and a fully paid parental leave program. For US-based employees, we offer short-term and long-term disability coverage, a 401(k) plan and company match. U.S. based employees also receive, per calendar year, up to 14 scheduled paid holidays and up to 80 hours of paid sick leave. Non-exempt employees accrue up to 20-25 days of paid vacation time annually, depending on tenure, and exempt employees have flexible paid time off (PTO).

The anticipated closing date for this role is September 1, 2025.

#LI-MG1

Who we are

At Greenhouse, we live by our mission through using our own product to help us hire the right person for the job, every time. We are a remote-first company and have shared office spaces in New York City and Ireland, and optional co-working spaces that give us flexibility to do our best work anywhere. We take an active role in our growth through a performance review program that’s committed to providing actionable feedback, and a bonus structure that rewards great performance. We believe that bringing together a variety of perspectives makes us a stronger company – and we nurture leaders who create an inclusive culture and invest into employee resource groups that celebrate our differences and life experiences. We’re proud to have built an award-winning culture that’s been recognized as Fortune’s Best Places to Work and Inc.’s Best Workplaces multiple years in a row.

–

Greenhouse Software is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation during the application process, reach out to accommodations@greenhouse.io.

Emails about job opportunities at Greenhouse Software are only offered by employees with @greenhouse.io email addresses. See this page on our website if you suspect a phishing scam.

","hiringOrganization":{"@type":"Organization","name":"Greenhouse","sameAs":"https://www.greenhouse.io/"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Anywhere in the United States","addressCountry":"United States","addressRegion":"North America"}}}},{"@type":"ListItem","position":43,"item":{"@type":"JobPosting","title":"Lifecycle Marketing Manager (Growth)","datePosted":"2025-08-18","description":"At WHOOP, we’re on a mission to unlock human performance and healthspan. WHOOP empowers its members to perform at a higher level through a deeper understanding of their bodies and daily lives.
WHOOP is hiring an experienced, data-driven Growth Lifecycle Marketing Manager who will be directly responsible for driving growth by developing and executing targeted marketing strategies that increase new membership acquisition and member reacquisition. This role demands a balance of strategic thinking, execution, and optimization, requiring you to leverage data to refine campaigns, enhance automation, and improve performance. With a strong growth mindset, you will proactively identify opportunities for innovation—whether through new marketing approaches or improved internal processes. Success in this role requires taking full ownership of projects, collaborating across teams, and delivering measurable business impact with minimal guidance.
If you are a successful Lifecycle Marketer with a passion for omni-channel communication who dreams of engaging lifecycle journeys, enjoys rolling up their sleeves and working on a high-achieving, high-stakes team - this is the perfect role for you.
*This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.*\n

RESPONSIBILITIES:

Develop and execute lifecycle marketing strategies to drive member re-acquisitions and new membership growth through targeted campaigns and automations.
Own the promotional campaign strategy and be accountable for aligning with business goals, achieving key performance metrics, presenting results, and continuously innovating on marketing tactics with minimal guidance to maximize growth impact.
Analyze results and leverage insights to drive action—launching impactful campaigns, refining existing ones, and continuously optimizing strategies to improve conversion rates, engagement, and overall performance for meaningful growth.
Lead projects end-to-end with minimal guidance, ensuring seamless execution and measurable results.
Enhance and refine automated marketing flows for re-acquisitions, family plans, refer a friend, and new membership sales, ensuring continuous improvement and scalability.
Proactively identify opportunities to drive impact by continuously innovating with new campaign strategies, growth tactics, and process optimizations that enhance efficiency and improve performance.
Collaborate with cross-functional teams—including creative, analytics, and engineering—to execute high-impact lifecycle programs.

QUALIFICATIONS:

3+ years of experience driving innovative customer marketing efforts, always leveraging industry best practices. Previous experience with a subscription model is a plus.
Strength in both the science and art of marketing: knowing when to lean on analytics and experimentation, and when to innovate and find a new direction
Customer-obsession, entrepreneurial spirit, persistence, bias towards action and a well-rounded skill set.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams
Creative and strategic growth mindset with bold ideas and know-how to get things done
Technical CRM tool expertise, with a deep understanding of related KPIs and analytics. Expertise in ESP and CRM tools like Amplitude, Iterable and Hightouch are a plus
Highly organized with project management skills and the ability to simultaneously manage multiple projects, teams, and timelines without breaking a sweat.

Interested in this role but don’t meet every qualification? We encourage you to apply! At WHOOP, we value character as much as experience, and we’re committed to building a diverse and inclusive environment where everyone can thrive.
WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.","hiringOrganization":{"@type":"Organization","name":"WHOOP","sameAs":"https://www.whoop.com/"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Boston, MA","addressCountry":"United States","addressRegion":"North America"}}}},{"@type":"ListItem","position":44,"item":{"@type":"JobPosting","title":"Senior Director, Lifecycle Marketing","datePosted":"2025-08-14","description":"

Coursera was launched in 2012 by Andrew Ng and Daphne Koller with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 183 million registered learners as of June 30, 2025. Coursera partners with over 350 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, and degrees. Coursera’s platform innovations enable instructors to deliver scalable, personalized, and verified learning experiences to their learners. Institutions worldwide rely on Coursera to upskill and reskill their employees, citizens, and students in high-demand fields such as GenAI, data science, technology, and business. Coursera is a Delaware public benefit corporation and a B Corp.

Join us in our mission to create a world where anyone, anywhere can transform their life through access to education. We're seeking talented individuals who share our passion and drive to revolutionize the way the world learns.

At Coursera, we are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration.

Coursera has a commitment to enabling flexibility and workspace choices for employees. Our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates. As an employee, we enable you to select your main way of working, whether it's from home, one of our offices or hubs, or a co-working space near you.

Job Overview:

This pivotal role is part of Coursera’s Growth Marketing team, which is responsible for Acquisition, Retention, and Merchandising. As the clear business owner for engagement and retention metrics, you will be tasked with developing and executing a comprehensive, data-driven consumer lifecycle strategy aimed at driving rapid growth. You will closely collaborate with Product and Content teams to design targeted, measurable initiatives that enhance learner engagement, drive retention, and optimize our overall marketing mix. Your efforts will ensure that every digital touchpoint contributes to an exceptional, consistent, and personalized learner experience that delivers on our ambitious growth objectives.

Responsibilities:

Develop and execute a comprehensive consumer lifecycle strategy to enhance learner engagement and retention, with measurable improvements in key performance metrics throughout the journey.
Serve as the primary business owner for retention and engagement metrics, continuously tracking and refining strategies based on data-driven insights.
Oversee Coursera-owned outbound channels (mobile, email, CRM) and on-site channels to ensure a seamless, branded, and personalized experience at every interaction.
Collaborate with cross-functional teams to create targeted, segment-specific campaigns and personalized communications that drive engagement and long-term value.
Implement performance measurement frameworks and dashboards to track key lifecycle and retention metrics, using insights for ongoing campaign optimization.
Lead and mentor a high-performing team of lifecycle marketers, foster a culture of experimentation, and manage budgets efficiently to maximize ROI on lifecycle marketing programs.

Basic Qualifications:

Bachelor’s degree in Marketing, Business, Communications, or a related field.
10+ years of progressive marketing experience, with a strong focus on consumer lifecycle management, retention strategy, and digital channel optimization.
Proven track record in driving learner/customer retention and engagement through multi-channel marketing campaigns, with accountability for key metrics.
Expertise in leveraging data analytics, CRM systems, email marketing, and marketing automation tools to develop personalized and impactful marketing campaigns.
Strong strategic thinking, problem-solving, and analytical skills, with the ability to translate data insights into actionable strategies.
Exceptional communication, leadership, and collaboration skills, with experience managing high-performing teams in fast-paced, global organizations.

Preferred Qualifications:

Master’s Degree preferred. Experience in edtech or technology industries is a plus.
Strong analytical and problem solving skills; comfortable leveraging data to drive decisions and turning marketing campaign results into actionable learnings.

Initiative to drive projects forward, collaborate across multiple teams, and proactively ask questions to get information and resources.
Demonstrated experience in delivering growth through one or more key marketing channels (eg. Email, Onsite, Push Notification.).

Passion for online education and understanding of the higher education landscape.

Strong written communication skills and exceptional attention to detail.

If this opportunity interests you, you might like these courses on Coursera:

APPLICATION DEADLINE - JUNE 30, 2025.

#LI-KW1

[FOR US ROLES ONLY]

Compensation

US Zone 1

This role is not available in Zone 1

US Zone 2

$170,000 - 213,000 USD

US Zone 3

$148,800 - 186,000 USD

The range(s) listed above is the expected annual base salary for this role, subject to change.

Salary is just one component of Coursera’s total rewards package. All regular employees are also eligible for a bonus program and equity in the form of RSU’s.

A number of factors are taken into account when determining pay, which includes: job level, location, training/education, business need, skill set and internal equity.

Current Zone Locations:

Zone 1- San Francisco Metro, New York City Metro or Seattle Metro
Zone 2 - CA (outside of SF Bay Area), CO, CT, DC, GA, IL, MA, MD, NY/NJ (other than NYC), OR, RI, TX, VA, WA (other than Seattle)
Zone 3 - all other US locations

Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.\n \nIf you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at accommodations@coursera.org.\n \nFor California Candidates, please review our CCPA Applicant Notice here.\nFor our Global Candidates, please review our GDPR Recruitment Notice here.\n \n#LI-Remote","hiringOrganization":{"@type":"Organization","name":"Coursera","sameAs":"https://www.coursera.org/"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"United States","addressCountry":"United States","addressRegion":"North America"}}}},{"@type":"ListItem","position":45,"item":{"@type":"JobPosting","title":"Lifecycle Marketing Operations Lead","datePosted":"2025-08-13","description":"About Quizlet:
At Quizlet, our mission is to help every learner achieve their outcomes in the most effective and delightful way. We’re a $1B+ learning platform used by two-thirds of U.S. high school students and half of college students, powering over 1 billion learning interactions each week.
We blend cognitive science with machine learning to personalize and enhance the learning experience for students, professionals, and lifelong learners alike. We’re energized by the potential to power more learners through multiple approaches and various tools.
Let’s Build the Future of LearningJoin us to design and deliver AI-powered learning tools that scale across the world and unlock human potential.
About the Team:
Quizlet’s Lifecycle Marketing team is passionate about crafting and executing impactful and effective programs that engage and delight our users. Our goal is to take an innovative, creative, and analytical approach to building strong relationships with our audiences while delivering business value through our lifecycle marketing channels. We are a team that values consumer empathy, constant testing and iteration, and cross-functional collaboration.
About the Role:
This role will lead Campaign Operations at Quizlet for the Lifecycle Marketing channels. You will own the strategy and execution of marketing automation programs, ensuring Braze drives revenue and operational efficiency. You’ll work closely with cross-functional teams to streamline audience management and messaging prioritization and be responsible for executing the marketing calendar.
The position will also require mentoring a team of technical lifecycle marketers, fostering their growth while improving processes. Additionally, you will manage vendor relationships, champion innovative automation practices, and help define technical needs to elevate Quizlet’s campaign execution and overall program.
We’re happy to share that this is an onsite position in our San Francisco office. To help foster team collaboration, we require that employees be in the office at a minimum of three days a week: Monday, Wednesday, and Thursday and as needed by your manager or the company. We believe that this working environment facilitates increased work efficiency, team partnership, and supports growth as an employee and organization.\n

In this role, you will:

Drive the development, execution, and continuous optimization of Braze marketing automation platform programs, workflows, and assets to achieve revenue goals
Provide campaign governance and strategic guidance that focuses on process growth, efficiency and scalability while maintaining best practices
Lead and mentor a team of technical marketers and provide hands on coaching and career development
Develop and enforce campaign operations processes, ensuring compliance with SLAs and quality assurance measures
Work with stakeholders on complex campaign execution, ensure data integrity of attributes flowing into Braze, develop new architecture as needed

What you bring to the table:

7+ years working with high performing Lifecycle Marketing teams
Expert level knowledge of Braze and best practices of Lifecycle marketing channels, such as email, push and onsite placements
Demonstrated success managing marketing operations teams
Outstanding stakeholder engagement with the ability to take requests and transform them into technical requirements for campaign execution
Experience with data pipelines and architecting new data
Experience in cross functional campaign coordination to ensure seamless execution
Extremely detail oriented and able to juggle multiple complex projects simultaneously
A goal oriented mind set with the passion to continuously find ways to improve processes and deliver high quality outcomes as a team leader

Bonus points if you have:

Experience working with large audiences and understanding of effective segmentation
Braze certification

Compensation, Benefits & Perks:

Quizlet is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Salary transparency helps to mitigate unfair hiring practices when it comes to discrimination and pay gaps. Total compensation for this role is market competitive, including a starting base salary of $140,000 - $175,000, depending on location and experience, as well as company stock options
Collaborate with your manager and team to create a healthy work-life balance
20 vacation days that we expect you to take!
Competitive health, dental, and vision insurance (100% employee and 75% dependent PPO, Dental, VSP Choice)
Employer-sponsored 401k plan with company match
Access to LinkedIn Learning and other resources to support professional growth
Paid Family Leave, FSA, HSA, Commuter benefits, and Wellness benefits
40 hours of annual paid time off to participate in volunteer programs of choice

Why Join Quizlet?
🌎 Massive reach: 60M+ users, 1B+ interactions per week 🧠 Cutting-edge tech: Generative AI, adaptive learning, cognitive science 📈 Strong momentum: Top-tier investors, sustainable business, real traction 🎯 Mission-first: Work that makes a difference in people’s lives 🤝 Inclusive culture: Committed to equity, diversity, and belonging

We strive to make everyone feel comfortable and welcome!We work to create a holistic interview process, where both Quizlet and candidates have an opportunity to view what it would be like to work together, in exploring a mutually beneficial partnership.
We provide a transparent setting that gives a comprehensive view of who we are!
In Closing:
At Quizlet, we’re excited about passionate people joining our team—even if you don’t check every box on the requirements list. We value unique perspectives and believe everyone has something meaningful to contribute. Our culture is all about taking initiative, learning through challenges, and striving for high-quality work while staying curious and open to new ideas. We believe in honest, respectful communication, thoughtful collaboration, and creating a supportive space where everyone can grow and succeed together.”
Quizlet’s success as an online learning community depends on a strong commitment to diversity, equity, and inclusion.
As an equal opportunity employer and a tech company committed to societal change, we welcome applicants from all backgrounds. Women, people of color, members of the LGBTQ+ community, individuals with disabilities, and veterans are strongly encouraged to apply. Come join us!
To All Recruiters and Placement Agencies:
At this time, Quizlet does not accept unsolicited agency resumes and/or profiles. Please do not forward unsolicited agency resumes to our website or to any Quizlet employee. Quizlet will not pay fees to any third-party agency or firm nor will it be responsible for any agency fees associated with unsolicited resumes. All unsolicited resumes received will be considered the property of Quizlet.","hiringOrganization":{"@type":"Organization","name":"Quizlet","sameAs":"https://quizlet.com/"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"San Francisco, CA","addressCountry":"United States","addressRegion":"North America"}}}},{"@type":"ListItem","position":46,"item":{"@type":"JobPosting","title":"Associate Director, Lifecycle Marketing","datePosted":"2025-08-13","description":"

About Stepful:

Stepful is reimagining allied healthcare training by offering affordable, online, instructor-led, and AI-supported programs that help learners—especially those from underserved communities—launch high-demand healthcare careers.

In addition to our direct-to-consumer training, Stepful partners with leading healthcare institutions to build talent pipelines and address the growing shortage of allied health workers. Our graduates, including Medical Assistants, Pharmacy Technicians and more, go on to work at major employers like CVS, NY-Presbyterian, and Walgreens.

Stepful is backed by Y Combinator, Reach Capital, and AlleyCorp, with a recent $31.5M Series B led by Oak HC/FT. We were named the #1 EdTech company in the U.S. by TIME for 2025.

We’re unlocking the full potential of the global workforce—improving access to quality healthcare for everyone, everywhere.

Our values:

We credit much of our success to our exceptional team. We’re looking for mission-driven individuals who thrive in fast-paced, sometimes ambiguous environments, and embody our four core values:

Care first: We do whatever it takes for our students to succeed.

Learn quickly: We test, learn with data, and iterate.

Build together: We win when we rely on each other.

Own it: We show up, take initiative, and show pride.

The opportunity:

As our Associate Director of Student Lifecycle Marketing, you will define and lead the strategy for how we engage and support Stepful students from enrollment through certification and job placement. You’ll oversee all communication touchpoints across email, SMS, and in-product messaging, and build systems that keep instructors, coaches, and support teams aligned around a consistent, high-quality student experience.

You will own the vision and roadmap for lifecycle communication, making sure every message—from onboarding to externship to job preparation—is timely, impactful, and personalized. Working closely with Growth, Product, Learning, and Career Services, you’ll translate insights into cross-functional strategies that improve student engagement, retention, and outcomes.

This role reports into the Head of Growth Marketing.

What you’ll do:

Lead the strategy and execution of all student communications across email, SMS, and in-product channels using Customer.io. This includes setting standards for segmentation, personalization, and experimentation, with a strong focus on data-driven performance improvement.
Build and maintain automated lifecycle messaging that drives engagement, retention, certification, and job placement outcomes.
Ensure consistent and coordinated communications across instructors, career coaches, and support teams to create a seamless student experience.
Collaborate with Product, Learning, Career Services, and Growth to align messaging with key milestones in the student journey.
Manage and prioritize inbound requests from cross-functional teams, balancing short-term needs with long-term strategic goals.

What you’ll bring:

8+ years of experience in lifecycle, CRM, or retention marketing—ideally in education, healthcare, or a mission-driven consumer businesses
Knowledge of how to design structured user journeys and coordinated messaging across email, SMS, and in-product channels
Proficiency with tools like Customer.io, Zapier, and Segment, and comfort building automated communication flows
A data-driven mindset with a track record of improving engagement, retention, and program completion metrics
Experience managing cross-functional input and aligning teams like Product, Learning, Career Services, and Growth around shared messaging goals
A deep commitment to the student experience, helping people succeed in healthcare careers through better communication and support
Understanding of how to integrate AI into lifecycle communication workflows—whether by generating message variants for testing, scaling personalization logic, or identifying intervention points using predictive insights

Interview Process:

Introductory call with Talent Acquisition team member
Interview with Hiring Manager
Take-Home Assignment
Virtual Panel Interview
On-Site Panel Interview

Benefits and Compensation:

Meaningful Equity Stake
Subsidized Medical, Dental, and Vision insurance plan options
401(k)
FSA, HSA and commuter benefits
Open vacation policy, including:
- Guidance of 15 days PTO annually
- Stepful closed the last week of December
- 15 work-from-anywhere days
- 10 public holidays observed for 2025

The target base salary range for this opportunity is $160,000 - $190,000, and is part of a competitive total rewards package including equity and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, internal pay equity and other relevant business considerations.

Stepful is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic.

","hiringOrganization":{"@type":"Organization","name":"Stepful","sameAs":"https://www.stepful.com/"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"New York City","addressCountry":"United States","addressRegion":"North America"}}}},{"@type":"ListItem","position":47,"item":{"@type":"JobPosting","title":"Customer Lifecycle Marketing Specialist","datePosted":"2025-08-14","description":"

D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.

New models of teaching and learning enable a personalized, student-centric experience – and deliver improved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies.

D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.

D2L has had a singular mission for 25 years and is dedicated to that same mission in the years ahead: to transform the way the world learns – and by doing so, we will help improve human potential globally.

\n\n

A member of our Talent Acquisition team reviews ALL of our applications - yes a real person reviews resumes! They are excited to read more about what amazing things you could add to D2L.

Job Summary:

The Customer Lifecycle Marketing Specialist plays a pivotal role in ensuring that customers experience meaningful, personalized, and value-driven engagement at every stage of their journey with D2L. As a key member of the Product Marketing team, this role is responsible for developing and executing lifecycle marketing programs that drive adoption, retention, and expansion. The ideal candidate will leverage data-driven insights to craft targeted communications, optimize customer touchpoints, and create compelling experiences that help users realize the full potential of D2L’s solutions.

How You'll Make an Impact:

Lifecycle Campaign Strategy & Execution \n
- Develop and execute targeted lifecycle marketing campaigns to support customer onboarding, adoption, expansion, and retention.
- Optimize customer touchpoints across email, in-app messaging, webinars, and other channels to enhance engagement.
- Continuously refine and test messaging, content, and timing to improve campaign effectiveness.
\n
Customer Engagement & Retention \n
- Design and implement proactive engagement strategies that help customers realize the full value of D2L products.
- Create segmented and personalized communication strategies to enhance the customer experience.
- Collaborate with Customer Success, Product, and Marketing teams to align lifecycle messaging with business objectives.
\n
Marketing Automation & Data Insights \n
- Utilize marketing automation tools to build and optimize customer journeys.
- Analyze customer behavior, engagement metrics, and campaign performance to drive continuous improvements.
- Use data-driven insights to identify churn risks and opportunities for upsell/cross-sell.
\n
Content & Messaging Development \n
- Work closely with content and product marketing teams to create compelling customer-facing materials.
- Ensure messaging is clear, consistent, and aligned with D2L’s brand voice and customer needs.
\n
Cross-Functional Collaboration \n
- Partner with Sales, Customer Success, and Product teams to ensure a seamless customer experience.
- Gather customer feedback to refine lifecycle marketing strategies.
\n

What You'll Bring to the Role:

3+ years of experience in lifecycle marketing, customer marketing, or related fields.
Experience working with B2B SaaS or technology-driven products preferred.
Proven track record of executing multi-channel campaigns that drive customer engagement and retention.
Hands-on experience with marketing automation tools (e.g., Marketo, HubSpot, Planhat, Salesforce).
Strong understanding of customer segmentation, email marketing, and retention strategies.
Ability to develop and execute long-term customer lifecycle strategies.
Strong writing and storytelling skills for customer communications.
Excellent ability to translate data insights into actionable marketing strategies.
Ability to juggle multiple initiatives and collaborate across teams.
AI Acumen.
Exceptional communication and collaboration skills.
Ideally located in Eastern Time zone.

Please note: While this role is remote-friendly, D2L operates in a hybrid work model in certain regions, including Kitchener-Waterloo and Toronto. Specific work arrangements can be discussed during the interview process.

The expected base salary range for a new hire in this role is listed below. The annualized base salary offered is determined by each candidate’s relevant knowledge, skills, education, training and experience. It is aligned to ensure both internal and external competitiveness using market data for the geographic location and industry. As part of the total compensation at D2L the role may be eligible for additional benefits including a Wellness Subsidy, Equity Grants, Variable Incentive, and more.

Base Salary Range$65,000—$80,000 CAD

Don’t meet every single requirement? We strongly encourage you to still apply! At D2L, we are committed to creating a diverse and inclusive environment. We encourage your application even if you don't believe you meet every single qualification outlined, because we love to help our people grow and develop!

Why we're awesome:

\n\n\n

At D2L, we are dedicated to providing you with the tools to do the best work of your life. While some of our perks and benefits may vary depending on location or employment type, we are proud to provide employees with the following through #LifeAtD2L:

Impactful work transforming the way the world learns
Flexible work arrangements
Learning and Growth opportunities
Tuition reimbursement of up to $4,000 CAD for continuing education through our Catch the Wave Program
2 Paid Days off for Catch the Wave related activities like exams or final assignments
Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
Retirement planning
2 Paid Volunteer Days
Competitive Benefits Package
Home Internet Reimbursements
Employee Referral Program
Wellness Reimbursement
Employee Recognition
Social Events
Dog Friendly Offices at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne.

","hiringOrganization":{"@type":"Organization","name":"D2L","sameAs":"https://www.d2l.com/"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Canada","addressCountry":"Canada","addressRegion":"North America"}}}},{"@type":"ListItem","position":48,"item":{"@type":"JobPosting","title":"Lifecycle Marketing Specialist—Singapore","datePosted":"2025-08-15","description":"

Key Responsibilities:

Manage end-to-end user communication channels, including EDM, Push Notifications, and more, across multi-country audiences in the APAC region.

Test and optimize comms and content strategy to grow user lifecycle value for each country in the region.

Build and manage automation, dynamic content, and personalized user journeys.

Collaborate cross-functionally with growth, content, product, and design teams.

Oversee list hygiene, growth, and segmentation in line with PDPA/GDPR/CAN-SPAM.

Requirements:

2+ years of hands-on experience in user operations and/or email marketing.

Experience in AI Software, SaaS, e-commerce, and DTC industries.

Familiar with email marketing, push notifications, and SMS.

Skilled in automation, segmentation, and CRM/email integrations.

Excellent project management and communication skills.

Data-driven and analytical mindset.

Fluent in English and Chinese.

Understanding of regional privacy laws (PDPA, GDPR, etc.)

Nice to Have:

Experience with Klaviyo, Salesforce, or other omnichannel comms tools.

Knowledge of HTML/CSS for editing email templates

Proficiency in Japanese or Korean.

","hiringOrganization":{"@type":"Organization","name":"PLAUD.AI","sameAs":"https://www.plaud.ai"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Singapore","addressCountry":"Singapore","addressRegion":"Asia/Pacific"}}}},{"@type":"ListItem","position":49,"item":{"@type":"JobPosting","title":"Senior Manager, Lifecycle Marketing - Acquisition","datePosted":"2025-07-18","description":"

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

We are looking for a Senior Manager, Lifecycle Marketing - Acquisition, to manage early tenure acquisition and onboarding, while leading global lifecycle efforts focused on engaging new subscribers and reducing early churn. This is a critical role in the Lifecycle Marketing team, responsible for shaping the first 90 days of the customer journey—from Free Trial to active, engaged fandom. You will build strategies for converting trial users, encouraging high-value engagement behaviors, and retaining new subscribers at scale.

You'll lead global strategy across onboarding and early retention, using Braze to deliver impactful, personalized messaging that nurtures healthy user behaviors and fandom habits. At Crunchyroll, we know anime isn't just content—it's culture. That's why you will play an important part in helping new fans find their favorite shows, deepen their connection with the anime community, and make Crunchyroll a part of their everyday lives.

Global Onboarding & Retention Strategy

Design and implement a comprehensive strategy to engage and retain new subscribers globally during their critical early tenure period.
Increase the Free Trial conversion journey to increase trial-to-paid conversions.
Map high-value early behaviors and guide users to take those actions through personalized journeys and nudges.
Drive the development of journeys in Braze, using capabilities like push, email, SMS, in-app messages, content cards, WhatsApp, and MMS.

Braze Platform Mastery

Use Braze's advanced orchestration capabilities to develop sophisticated automations and testing strategies.
Ensure best practices in personalization, segmentation, and lifecycle orchestration.

Experimentation & Optimization (Kaizen Mindset)

Build and maintain a scalable testing roadmap to improve early tenure retention metrics.
Partner with Analytics and Data Science teams to track performance, evaluate incrementality, and share insights.

Global Relevance & Regional Localization

Partner with regional teams in LATAM, EMEA, APAC, and North America to adapt strategies for global audiences.
Increase relevancy and performance through culturally attuned messaging and campaign customization.

Globally Matrixed Team Collaboration

Be the main liaison between global content, product, brand, performance marketing, and regional teams. You'll foster cross-team collaboration and clarity of execution to maximize the impact of title launches and evergreen content promotion.
Champion the importance of the lifecycle strategies related to churn prevention and user education.

Team & Vendor Management

Manage one or more direct reports, growing a new, high-achieving team.
Oversee external agency partners to support design, copy, operations, and QA workflows.

In the role of Senior Manager, Lifecycle Marketing - Acquisition, you will report to the VP, Retention & Engagement.

We are considering applicants for the locations of San Francisco, Los Angeles, or Dallas.

About You

We get excited about candidates, like you, because...

\n\n

8+ years of experience in CRM, Lifecycle Marketing, or Retention with strong exposure to early customer acquisition strategies.
5+ years of experience managing a globally distributed team.
Experience building strategies in improving trial conversion, early tenure retention, and behavioral engagement.
Deep experience with Braze (or comparable orchestration platforms), including journey design, real-time triggers, and channel execution.
Expertise in transforming complex data into strategic insights that guide impactful decisions across multiple regional markets.
Expertise with A/B testing, multivariate testing, and experimentation methodologies.
Experience managing multiple global lifecycle marketing programs.
Demonstrated experience engaging, influencing, and unifying executives across departments and global regions by balancing global priorities with regional needs and nuances.
Experience identifying new and managing external agencies and vendors with a focus on creative and operational efficiency.
A genuine interest in anime, entertainment, or fan-focused brands to promote an authentic connection with our content and audience
Bachelor's or Master's degree in Marketing, Business, or a related field

\n\n

About the Team

The Lifecycle Marketing team curates personalized journeys that engage, delight, and build long-term loyalty—from onboarding to retention and beyond. Through data-driven insights, we create strategies that connect users to the right experience, at the right time, on the right platform. Whether for our core streaming service or flywheel businesses, our mission is to promote growth, foster a membership mindset, and maximize lifetime value.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
Flexible time off policies allowing you to take the time you need to be your whole self.
Generous medical, dental, vision, STD, LTD, and life insurance
Health Saving Account HSA program
Health care and dependent care FSA
401(k) plan, with employer match
Employer paid commuter benefit
Support program for new parents
Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.Pay Transparency - Los Angeles, CA$128,000—$160,000 USD

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

\n
Courage. We believe that when we overcome fear, we enable our best selves.
\n
\n
Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
\n
Kaizen. We have a growth mindset committed to constant forward progress.
\n
Service. We serve our community with humility, enabling joy and belonging for others.
\n

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.

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About Crunchyroll

Join our team, and help us shape the future of anime!

About the role

Global Onboarding & Retention Strategy

Design and implement a comprehensive strategy to engage and retain new subscribers globally during their critical early tenure period.
Increase the Free Trial conversion journey to increase trial-to-paid conversions.
Map high-value early behaviors and guide users to take those actions through personalized journeys and nudges.
Drive the development of journeys in Braze, using capabilities like push, email, SMS, in-app messages, content cards, WhatsApp, and MMS.

Braze Platform Mastery

Use Braze's advanced orchestration capabilities to develop sophisticated automations and testing strategies.
Ensure best practices in personalization, segmentation, and lifecycle orchestration.

Experimentation & Optimization (Kaizen Mindset)

Build and maintain a scalable testing roadmap to improve early tenure retention metrics.
Partner with Analytics and Data Science teams to track performance, evaluate incrementality, and share insights.

Global Relevance & Regional Localization

Partner with regional teams in LATAM, EMEA, APAC, and North America to adapt strategies for global audiences.
Increase relevancy and performance through culturally attuned messaging and campaign customization.

Globally Matrixed Team Collaboration

Be the main liaison between global content, product, brand, performance marketing, and regional teams. You'll foster cross-team collaboration and clarity of execution to maximize the impact of title launches and evergreen content promotion.
Champion the importance of the lifecycle strategies related to churn prevention and user education.

Team & Vendor Management

Manage one or more direct reports, growing a new, high-achieving team.
Oversee external agency partners to support design, copy, operations, and QA workflows.

In the role of Senior Manager, Lifecycle Marketing - Acquisition, you will report to the VP, Retention & Engagement.

We are considering applicants for the locations of San Francisco, Los Angeles, or Dallas.

About You

We get excited about candidates, like you, because...

\n\n

8+ years of experience in CRM, Lifecycle Marketing, or Retention with strong exposure to early customer acquisition strategies.
5+ years of experience managing a globally distributed team.
Experience building strategies in improving trial conversion, early tenure retention, and behavioral engagement.
Deep experience with Braze (or comparable orchestration platforms), including journey design, real-time triggers, and channel execution.
Expertise in transforming complex data into strategic insights that guide impactful decisions across multiple regional markets.
Expertise with A/B testing, multivariate testing, and experimentation methodologies.
Experience managing multiple global lifecycle marketing programs.
Demonstrated experience engaging, influencing, and unifying executives across departments and global regions by balancing global priorities with regional needs and nuances.
Experience identifying new and managing external agencies and vendors with a focus on creative and operational efficiency.
A genuine interest in anime, entertainment, or fan-focused brands to promote an authentic connection with our content and audience
Bachelor's or Master's degree in Marketing, Business, or a related field

\n\n

About the Team

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
Flexible time off policies allowing you to take the time you need to be your whole self.
Generous medical, dental, vision, STD, LTD, and life insurance
Health Saving Account HSA program
Health care and dependent care FSA
401(k) plan, with employer match
Employer paid commuter benefit
Support program for new parents
Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

\n
Courage. We believe that when we overcome fear, we enable our best selves.
\n
\n
Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
\n
Kaizen. We have a growth mindset committed to constant forward progress.
\n
Service. We serve our community with humility, enabling joy and belonging for others.
\n

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.

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